2013-01-04
Posted on January 4, 2013 9:04 am by Shel Holtz
| Content
(c) Can Stock PhotoHere’s the wrap-up of great posts and momentous events from the first week of 2013. If you’re interested in the complete listing of all the content I collected over the past seven days, visit my link blog at LinksFromShel.tumblr.com.
Websites can opt out of Google content scraping
The reporting of the U.S. Federal Trade Commission’s investigation into Google centers on Google’s big win. The search giant escaped severe anti-trust findings and penalties . Lost in the coverage is the fact that Google did have to make some promises to the FTC over issues the Commission raised. For instance, the FTC explored assertions… Read More »
2012-12-26
Posted on December 26, 2012 9:09 am by Shel Holtz
| Business
(c) Can Stock PhotoOf all the layers of an organization’s hierarchy, the board of directors and the C-suite may be the ones that least understand social media and its potential impact on the organization.
Early results of a study from Stanford Graduate School of Business’s Center for Leadership Development and Research—Social Media Use Among Directors and Senior Managers—show that only 34.2% of directors and executive management have even a modest understanding of the impact social and digital media have on their companies. Only 21.7% rated their own grasp of the issues around social media as “good.” Fewer than 15% of boards of… Read More »
2012-11-02
Posted on November 2, 2012 3:59 pm by Shel Holtz
| Brands
(c) Can Stock PhotoThe weekend approacheth, but not before we look back on the last five days and the posts and articles that made an impression. If you’re interested in the pool from which these items were drawn, you can always dip your toes in at Links From Shel.
An algorithm for predicting Twitter’s trending topics
If somebody was going to come up with a formula for figuring out which topics will trend on Twitter 90 minutes before they do, you’d think it would be the quants at MIT. Indeed, researchers say their algorithm is 95 percent accurate, according to a Poynter Institute post. “Basically, it sounds like the algorithm learns… Read More »
2012-10-31
Posted on October 31, 2012 8:03 am by Shel Holtz
| Business
The rise of social technologies is shining an ever-brighter spotlight on subject matter experts (SMEs). I’ve written recently about the University of Toronto focusing its journalism training effort on SMEs. Last week, while attending the launch of Cisco Systems’ Social Media Listening Center, I found the company had trained 1,500 SMEs to engage in social channels on the company’s behalf, including responding to queries forwarded to them by Listening Center staff based on their area of expertise.
Liz Bullock pinged me after I published the Cisco post. Liz is director of Social Media and Community (SMaC) at Dell, which has been a… Read More »
2012-10-23
Posted on October 23, 2012 3:30 pm by Shel Holtz
| Content
Traditionally, journalists work to become experts on the subjects they cover. Political reporters don’t start as legislators or government employees, for example. They start as journalists and learn to cover the political beat. General assignment reporters become instant experts on every topic they cover, learning enough to report accurately so that lay readers will understand. Learning how to learn in this way was, for me, one of the most valuable benefits of getting a degree in journalism.
A lot of reporters who were trained to practice journalism for a living have moved into brand journalism. As companies’ ability to tell their… Read More »
2012-10-12
Posted on October 12, 2012 9:55 am by Shel Holtz
| Visual Communication
(c) Can Stock PhotoWhat a Friday! I’m taking the rest of the day off to run a bazillion errands in advance of my daughter’s wedding on Sunday. But that won’t stop me from posting the Wrap, my weekly review of tech news of interest to communicators. If you want to see (or subscribe to) the full listing of articles I collect during the course of the week—which I use for the Wrap, regular blogging, and my podcast—you can find it at linksfromshel.tumblr.com.
Photoset from Tumblr: mobile social visual storytelling
Last night, I took a boatload of pictures with my smartphone while at my daughter’s wedding rehearsal and rehearsal dinner.… Read More »
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