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Above the fold
Lines drawn at FTC native advertising workshop
It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry Read More »
The idea of an organization being a "social business" is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.
While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with "social media."
In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviors and organization change, rather Read More »
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there’s a Social Media Breakfast in your town! In the meantime, here’s this week’s review of stories that caught my attention during the past week. I collect the ones I might use for the Wrap (and the podcast) at LinksFromShel.tumblr.com.
It’s no surprise that, in most companies, external audiences get all the social media attention. As the McKinsey Global Institute reported in August, adoption of social media is on the rise, but not so much when it comes to employing social software to engage employees.
New research demonstrates that, from several angles, ignoring internal social media is a mistake, and quite likely a costly one. Results of The Social Workplace Trust Study—released today—examines “how organizations are using social media, and the impact that workplace trust, passion and social media use have on select employee activities and attitudes.”
(c) Can Stock PhotoWelcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.” Get details at Movember.com. And don’t forget to bookmark my link blog. LinksFromShel.tumblr.com is where I collect the items from which I choose the contents for the Wrap and for my podcast, Read More »
(c) Can Stock PhotoThe Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at LinksFromShel.tumblr.com.
Losing reputation is the biggest strategic risk for big companies
Ask a typical C-suite or board member what the biggest risk is, and they’re likely to talk about brand trends and the economy. But according to a Deloitte study, reputation and the fallout from reputational damage are the biggest risk large companies face. “Overall, progress Read More »