On Wednesday, I was interviewed by Stacey Vanek-Smith, one of the correspondents for American Public Broadcasting’s “Marketplace.” The story covered the Downy fabric softener campaign to promote the product’s sleep-supporting qualities and, in particular, the social media dimensions of comedian Mike Birbiglio’s week of living in a New York Macy’s store window.

(My coverage of the Downy/Macy’s stunt is here; the comments are particularly interesting.)

My contribution to the story wound up being very brief, just one sound bite, but the actual interview ran nearly 17 minutes. With Vanek-Smith’s permission, I’m posting the audio of the entire interview (6.65MB, 16:35):