IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador

Sad IKEA HackerWhen I worked for Mattel in the mid-1980s, I spent a fair amount of time with the trademark department, which wanted to make sure that, when I was using a possessive in a company publication, it read Barbie doll’s instead of Barbie’s. Barbie is a trademark and can’t be altered, even for correct punctuation.

These were busy folks. No violation of a Mattel trademark went unchallenged. There was that famous action taken against MCA Records over Aqua’s song, “Barbie Girl.” The company’s philosophy, our trademark lawyer told me, was that letting the smallest of transgressions go opened the door other trademark violations to pass legal… Read More »

Friday Wrap #106: New rules for paid Wikipedia editors and pharmas, Twitter GIFs, social sentiment

A gift-wrapped Second Life store
Second Life image courtesy of Torley
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Wikipedia tightens rules against undisclosed editing—In the wake of the multi-agency statement committing PR agencies to playing by Wikipedia’s rules, the online collaborative encyclopedia has changed its terms of use to require disclosure from anyone paid to edit articles. Wikimedia’s top communicator explained,… Read More »

Friday Wrap #105: PR agencies commit to Wikipedia standards, battle for SMEs, bots take over Twitter

Peking Duck Wrap
Image courtesy of Joyosity
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Top PR agencies commit to Wikipedia’s community standards—A group of the world’s biggest PR agencies has affirmed a commitment to abide by Wikipedia principles, and to ensure their employees and clients do, as well. The companies signing on to the affirmation include Edelman, Ogilvy & Mather, Burson-Marstellar,… Read More »

Friday Wrap #104: United still breaking guitars, Google loses mobile search share, and more

Friday Wrap #104
Dalek cupcake wrappers
Greetings from Toronto, site of the 2014 IABC World Conference. The city has dished up some great weather, which I plan to enjoy as soon as I finish up this week’s Wrap, a review of news and posts from the last week that might have flown by under your radar but are still of interest and use to communicators. During the week, I curate everything I find interesting on my link blog, Links From Shel, which you’re welcome to follow.

News

United still breaks guitars—For social media to work, companies need to do more than just use the tools as a communication channel. They need to listen and act based on what they… Read More »

Friday Wrap #103: Hashtags gone bad, Yahoo’s YouTube rival, no more Zappos job listings, and more

Friday Wrap #103The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

Hashtag Hell

Tale #1: Chevron—Hashtag hijacking is nothing new, though it’s still remarkable that there are still big brands with volatile critics that introduce ill-advised hashtag campaigns. What happened with Chevron takes the concept in a whole new direction. #AskChevron “was not started by Chevron at all. This was a promoted tweet setup and paid for by… Read More »

FIR Interview: Betterific Co-Founder Micha Weinblatt

BetterificBetterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intriguted by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?”

Coca-Cola campaign on BetterificAs on Reddit, users can also comment on suggestions and vote them up or down. (The elevator idea had amassed eight upvotes, for example.) Companies can monitor references to their own products and services, but they can also mount campaigns. ConAgra Foods brand Redi-Wip, for example, asked for… Read More »

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