MSNBC and NowThis’s Facebook news video experiment could be a model for brands

15 Seconds to FameThe implications of a deal between cable news network MSNBC and digital video distributor NowThis News could be profound for marketers and communicators. What the two media companies are trying is new, so the as-yet-unlaunched concept could be a bust. But if it attracts a following, it would demonstrate that a fresh look at Facebook could yield big results.

MSNBC and NowThis will produce two daily video programs. Sound Off will present one breaking news story every morning, inviting discussion on the Facebook page. The end-of-day show, FacePalm, will dish up off-kilter news items, also geared to generate conversation on the MSNBC and… Read More »

Friday Wrap #144: Twitter’s live streaming video play, the death of viral content, branded emoticons

eFriday Wrap #144
Flickr photo courtesy of brlnpics123
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Press releases are back in Google’s News mix—In 2013, Google’s top spam cop, Matt Cutts, announced that press releases have no value for SEO rankings. Quietly, though, since September, a policy change… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

Friday Wrap #140: News on Snapchat, Facebook immortality, Google’s healthcare move, life for print

Friday Wrap 140
Flickr photo of a wrapping machine at work
courtesy of of Rachel Tayse
I’m drafting today’s Wrap from a hotel room in Santa Fe, where I presented the second of a two-day workshop on polishing web writing with the great writing coach/consultant/trainer, Ann Wylie. As always, the Wrap is a rundown of news, posts, articles, and research that’s useful for communicators to know but that not have been widely shared. I collect items of interest from which I choose the pieces to include in the Wrap on my link blog, which you’re welcome to follow.

News

Snapchat Discover the latest big thing in news—There wasn’t a lot of praise for Discover when… Read More »

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