Posted on May 29, 2014 9:48 am by Shel Holtz | Brands | For Immediate Release | Social Media
Betterific has been described by many as Reddit for customer feedback. On the social site, users complete the statement, “Wouldn’t it be better if…” Otis, the elevator company, might be intriguted by the suggestion, “Wouldn’t it be better if, when you select the wrong floor in the elevator, you could unselect the floor you clicked by mistake?”
As on Reddit, users can also comment on suggestions and vote…
Posted on May 16, 2014 10:25 am by Shel Holtz | Content | Instagram | Visual Communication | Blogging | Brands | Legal | Marketing | Publishing | Research | Social Media
(c) Can Stock PhotoThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
FCC takes first step to ending net neutrality—The Wrap is usually reserved for…
Posted on May 13, 2014 4:36 pm by Shel Holtz | Content | Brands | Marketing
Four months have passed since I argued that “content shock” is a bogus concern. In those 16 weeks, I have seen nothing to change my mind, but I’ve seen much that reinforces my belief that content remains a principal, viable and effective means of communicating and engaging with your audiences.
Marketing consultant Mark Schaefer resuscitated the issue that has been kicking around for hundreds of…
Posted on May 9, 2014 7:36 am by Shel Holtz | Content | Instagram | Visual Communication | Pinterest | Advertising | Blogging | Brands | Facebook | Marketing | Media | Mobile | Research | Social Media
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads…
Posted on May 1, 2014 9:26 pm by Shel Holtz | Content | Pinterest | Brands | Channels | Google+ | Legal | Mobile | Publishing | Research | Skype | Social Media
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Facebook unveils anonymous login—If you use Facebook authentication to log in to other sites, those sites have…
Posted on April 30, 2014 7:18 pm by Shel Holtz | Instagram | Visual Communication | Brands | Channels | Marketing | Social networks | Technology
Whenever a new tool hits the market, you’ll find somebody ready to tell you why you shoudn’t waste your time with it. Critics have different reasons for rejecting the latest app: It serves no legitimate business or marketing purpose, it’s not ready for prime time, the potential risks haven’t been determined yet, it’s a flash in the pan.
The first comments I heard from marketing circles…
Read The Full Post »