Friday Wrap #37: Execs should go social, most worker social use is for work, Hangouts get better

Friday Wrap 37
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The Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.

More data supports executive social media presence

Last November I reported on preliminary results of a study from Stanford’s business school that revealed C-suite occupants and members of boards of directors largely dismiss social media as something marketing deals with. Senior leaders push back against participating… Read More »

Friday Wrap #35: social influences spending, online errors, employee policies, end of the password

Friday Wrap #35

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Here’s the weekly rundown of reports, articles and posts from the last week that caught my attention that didn’t get widespread coverage. I select these items from a larger collection of pieces I save to my link blog: LinksFromShel.tumblr.com.

Consumer spending increasingly influenced by social media

The holiday shopping season saw retail sales rise, and much of what consumers spent was influenced by social media, according to a study from the Advertising Research Foundation. The study, reported in Bulldog Reporter’s Daily Dog, found that about one-third of shoppers said they were either introduced to a brand or… Read More »

Friday Wrap #34: Sociable CEOs, social memory, ethical PR pros, Facebook Graph Search SEO, and more

Friday Wrap

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The Friday Wrap this week is rich with research results, case studies, and reports. As always, there was more content to choose from than space allowed. You can skim the complete list of stories and posts I tagged at my link blog, LinksFromShel.tumblr.com.

CEOs of world’s biggest companies have gotten more sociable online

For a long time, the leaders of the biggest organizations in the world lagged the general population in the adoption of social media. Some argued they would never take to blogging and Twitter in great numbers, held back by fiduciary and legal issues. Recently, critics of online CEOs have pointed… Read More »

Friday Wrap #32: Google changes, a digital diagnostic framework, Facebook’s Android Pages app & more

Friday Wrap #32

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Here’s the wrap-up of great posts and momentous events from the first week of 2013. If you’re interested in the complete listing of all the content I collected over the past seven days, visit my link blog at LinksFromShel.tumblr.com.

Websites can opt out of Google content scraping

The reporting of the U.S. Federal Trade Commission’s investigation into Google centers on Google’s big win. The search giant escaped severe anti-trust findings and penalties . Lost in the coverage is the fact that Google did have to make some promises to the FTC over issues the Commission raised. For instance, the FTC explored assertions… Read More »

Friday Wrap #31: Consumers embrace social media for brand engagement, AR poised to grow, and more

New Year's Wrap

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The Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Year?

Digital fully integrated into technology consumers’ lives

A new study from IDG Research Services reveals the degree to which social media, video and mobile devices have become integral parts of consumers’ decision-making processes. The Echo Effect: understanding the Value of Tech Buyers found that 95% of respondents use at least one… Read More »

Friday Wrap #29: Google+ communities, gender differences on Pinterest, PR and “pageview journalism”

Friday Wrap #29I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at LinksFromShel.tumblr.com.

Here come the predictions

Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over on GigaOm, several staff members have offered their thoughts on what 2013 will hold for digital media. Laura Owen, for example, thinks a well-known author will turn down a seven-figure deal in favor of… Read More »

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