Six MORE reasons you don’t need to worry about “content shock”

Content ShockFour months have passed since I argued that “content shock” is a bogus concern. In those 16 weeks, I have seen nothing to change my mind, but I’ve seen much that reinforces my belief that content remains a principal, viable and effective means of communicating and engaging with your audiences.

Marketing consultant Mark Schaefer resuscitated the issue that has been kicking around for hundreds of years, that there is too much content. Mark revived the idea with a new twist: Instead of expressing concern about the impact of an abundance of content on the consumer, he argued that the volume of content will render it essentially useless to… Read More »

Friday Wrap #100: Coke caves, Foursquare splits, Vine’s web play, upbeat online customers, and more

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads managers in the U.S. this week, gives brands access to aggregate and anonymous information on Facebook users, including demographics, page likes, language and location, frequency of Facebook logins by target audience members, and… Read More »

Friday Wrap #99: Anonymous login, Google unbundles, the power of superfans, and more

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook unveils anonymous login—If you use Facebook authentication to log in to other sites, those sites have access to information about you based on your Facebook account. With the announcement of anonymous login, Facebook is making a statement about privacy by letting you choose to log in to sites using Facebook’s authentication without giving any of… Read More »

7 reasons to ignore expert advice and waste no time experimenting with new tools

ExperimentationWhenever a new tool hits the market, you’ll find somebody ready to tell you why you shoudn’t waste your time with it. Critics have different reasons for rejecting the latest app: It serves no legitimate business or marketing purpose, it’s not ready for prime time, the potential risks haven’t been determined yet, it’s a flash in the pan.

The first comments I heard from marketing circles when Snapchat was new dismissed it. What value was there in pictures that evaporated in 10 seconds, and besides, there was nothing like a brand page for people to follow. Now, Snapchat is fast becoming a standard marketing platform. Suddenly, there’s a… Read More »

Friday Wrap #98: The end for Google+?, geotargeted ads on Reddit, Facebook rocks on Fridays

Friday WrapBig news has flown fast and furious this week, led by the FCC’s decision to turn its back on Net neutrality and support a “fast lane” for companies willing to pay for it. With all that, it’s even easier to miss some posts, stories and studies that could be useful. That’s why I produce the Friday Wrap, a summary of items of interest to communicators that may have flown by under the radar. I collect all the stories from which I cull the items for the Wrap on my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

The end of the line for Plus?—Google+ earns the second highest engagement levels (behind YouTube) of any… Read More »

Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

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