(c) Can Stock PhotoI’m trying out a new format for the wrap that will make it a quicker read for you while allowing me to include more items that you might have missed over the course of the week. Let me know if you like it. I’ll elaborate on two or three stories at the top of the Wrap, then more briefly summarize others. If a subject got attention from multiple outlets (as hashtags did this week), I’ll wrap the Wrap with a quick summary of what they each had to say. In the meantime, all I continue to collect all the posts and articles over the course of the week are in my link blog, LinksFromShel.tumblr.com.
With the Twitter IPO leading the pack, a flood of important and interesting stories and reports has surged across the digital and social space. Here are some you might have missed. You’re welcome to explore the collection of all the stories from which I choose those appearing here in the Wrap. I save them at my link blog at LinksFromShel.tumblr.com.
It’s time to amp up your use of Google+ hashtags
Those who paid attention to Google’s Hummingbird update have been making significant adjustments to the SEO practices that support their social media marketing strategies. In a guest post for Duct Tape Marketing, Lauren Hogan points to a Read More »
Friday Wrap #74: Teens on Facebook, image sharing, social media and B2B, hashtag hijacking, and more
(c) Can Stock PhotoWelcome to November, everyone! Don’t forget that it’s also Movember, the global charity whose vision “is to have an everlasting impact on the face of men’s health. During November each year, Movember is responsible for the sprouting of millions of moustaches on men’s faces around the world. Through the power of the Mo, vital funds and awareness are raised to combat prostate and testicular cancer and mental health challenges.” Get details at Movember.com. And don’t forget to bookmark my link blog. LinksFromShel.tumblr.com is where I collect the items from which I choose the contents for the Wrap and for my podcast, Read More »
Greetings from New York, where I conducted a workshop today on employee ambassador programs and will speak tomorrow on crisis communication to employees—all part of IABC and Prescient Digital’s annual global intranet summit. Here’s this week’s wrap-up of research and articles of interest to communicators that may have escaped your notice. I collect all the articles I’ll consider for inclusion in the Wrap in my link blog at LinksFromShel.tumblr.com.
Wikipedia deletes 250 accounts linked to paid editing
Wikipedia has rules, and one of the most sacrosanct is its no conflict-of-interest rule. Wiki-PR offers to help brands circumvent those Read More »
Friday Wrap #71: Reputation risks, content marketing payoffs, B2B on Twitter, QR codes live and more
(c) Can Stock PhotoThe Friday Wrap is my weekly review of stories, studies and reports from the last seven days that may have slipped by unnoticed in the midst of bigger news. I collect the items I’ll consider for the Wrap in my link blog, which you’re welcome to follow at LinksFromShel.tumblr.com.
Losing reputation is the biggest strategic risk for big companies
Ask a typical C-suite or board member what the biggest risk is, and they’re likely to talk about brand trends and the economy. But according to a Deloitte study, reputation and the fallout from reputational damage are the biggest risk large companies face. “Overall, progress Read More »
Image (c) CanStockPhotoIt was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.
Brands should share more; consumers don’t think they do
Sharing content is great, but limiting sharing to content is one-dimensional thinking. Ninety percent of customers want marketers to disclose more about their brands, according to a new Edelman report, but only 10% of customers think brands are meeting this need. The Read More »