2013-05-16
Posted on May 16, 2013 10:16 pm by Shel Holtz
| Content
(c) Can Stock PhotoThis week’s Wrap comes to you from Amsterdam, where I presented a session on crisis communications in the social media era at Ragan Communications’ PR/Social Media Summit. Fortunately, both the hotel room and the conference venue—ING House—have great WiFi. That matters, as you’ll see in one of today’s items, which I culled from my link blog at LinksFromShel.tumblr.com.
Should your boss be able to fire you for who you like?
Danny Carter worked suggestion that such communication has less than full constitutional protection would result in chilling the very valued means for communication the Internet has made… Read More »
2013-05-10
Posted on May 10, 2013 7:01 am by Shel Holtz
| Content
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Fleishman study predicts a coming corporate reputation crisis
Every brand Fleishman Hillard reviewed in its Authenticity Gap study “found a gap between people’s expectations of the industry category and their actual experiences of the company or brand,” according to an item in Bulldog Reporter’s Daily Dog. Three… Read More »
2013-05-03
Posted on May 3, 2013 5:22 am by Shel Holtz
| Content
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press… Read More »
2013-04-26
Posted on April 26, 2013 8:39 am by Shel Holtz
| Content
(c) Can Stock PhotoHere’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.
Yahoo’s Mayer finally dishes on telecommuting policy
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »
2013-04-23
Posted on April 23, 2013 9:53 am by Shel Holtz
| Advertising
Epicurious’s Twitter transgression in the wake of the Boston Marathon bombing has been well-documented. Most reports addressed the outrage over the tweets, the initial tepid apology and the subsequent unequivocal mea culpa. Most reports also chided the foodie site for failing to adhere to the best-practice of going silent during a highly sensitive time. Few, however, explored the motivation that led to the tweets in the first place.
Other than its public responses, I haven’t found any detailed statements from Epicurous about who was managing the social media activity at the time, why they didn’t suspend their social marketing or what… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
| Content
(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
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