FIR Book Review: YouTube for Business, by Michael Miller

YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing… Read More »

First FIR Book Club meeting set for January 27 with guest author Christopher Barger

The date and time for the first FIR Book Club gathering is set:

Friday, January 27
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the program.

Order the book now so you can read it before the call! (That’s the idea of a book club, after all.)

Christopher Barger has spent more than a decade leading social media teams for some of the world’s most visible organizations, including IBM and General Motors.

… Read More »

FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.

FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com

“Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media. This brilliant radio personality now bursts onto the page as an illustrated character in vivid comics drawn by acclaimed artist Josh Neufeld. The cartoon of Brooke conducts the reader through two millennia of… Read More »

FIR Book Review: The Thank You Economy by Gary Vaynerchuk

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The Thank You Economy, by Gary Vaynerchuk.

FIR book review editor Bob LeDrew reviews Gary Vaynerchuk’s new book, “The Thank You Economy.” Vaynerchuk earlier hit the bestseller charts with “Crush It.” He oversaw spectacular growth of Wine Library through the use of social media. He was also a guest on FIR Live #15.

Here’s the Amazon product description of the book: “The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn’t some abstract concept or wacky business strategy—it’s real, and every one of us is doing business in it every day, whether we… Read More »

FIR Book Review: Welcome to the Fifth Estate

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Welcome to the Fifth Estate, by Geoff Livingston.

FIR co-host Shel Holtz reviews Geoff Livingston’s “Welcome to the Fifth Estate.” co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Here’s the Amazon product description of the book: “Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will… Read More »

FIR Book Review: Social Location Marketing

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Social Location Marketing, by Simon Salt.

FIR Book Review editor Bob LeDrew reviews Simon Salt’s “Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites.” Salt works with large brands and international PR companies through his own marketing communications firm, whose client list includes Fortune® 500 companies. Before starting his firm, he participated in three successful startups. Salt is in the process of conducting a social media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including… Read More »

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