FIR Book Review: Civility in the Digital Age, by Andrew Weckerle

Civility in the Digital AgeAndrea Weckerle was an FIR interview guest in January, 2010, discussing CiviliNation, the organization she co-founded to promote civil behavior online. Now, as part of that effort, she has written Civility in the Digital Age, a review of the issues affecting civility online and proposing a “30-Day Action Plan” for restoring civility to your corner of the digital world

In this FIR podcast episode, Book Review Editor Bob LeDrew reviews Civility in the Digital Age.

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FIR Interview: Intel’s Ekaterina Walter on her new book, Think Like Zuck

Think Like ZuckFacebook founder and CEO Mark Zuckerberg is a lightning rod for controversy, but there is no denying that his entrepreneurial vision led to the creation of one of the most important tools of our time. With over 1 billion active users, Facebook has redefined networking and had a massive influence on branding, marketing and customer engagement. In her new book, Think Like Zuck, Intel social media strategist Ekaterina Walter explores the five critical elements that drive the success of Facebook and businesses like it, including having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building… Read More »

FIR Interview: Common Craft Chief Explainer Lee LeFever

The Art of ExplanationLee LeFever, founder of explainer video company Common Craft, is out with a new book, “The Art of Explanation.” Far too few explanations are included in most communication and marketing efforts; the focus is on selling instead of explaining the whats and whys people may be wondering about. Common Craft’s well-known “In Plain English” videos set a standard for how a clear, easy-to-understand explanation can add value to a communication effort.

In this FIR interview, co-host Shel Holtz chats with LeFever about the book, Common Craft and explanations in general.




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FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki

What The Plus book coverGoogle+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million are active on a monthly basis.

In What the Plus! Google+ for the Rest of Us Version 2.0, author (and unashamed Google+ evangelist) Guy Kawasaki explains how to get started, create an enchanting profile, optimize your content for social searches, share posts and photos, conduct video hangouts, and gain followers.

Each of the 15 chapters in the book’s nearly-200 pages offers practical advice and great… Read More »

FIR Interview: Eric Bergman, author of Five Steps to Conquer ‘Death by PowerPoint’

Five Steps to Conquer Death by PowerPointIf you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.

No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.

The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the procedures we habitually use during presentations are dysfunctional and badly need changing.

If you want to be more effective, he says, you must separate the spoken word and the written word - regardless of whether you’re the sender or the… Read More »

FIR Book Club #3: “Marketing in the Round” co-author Gini Dietrich

Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston.

imageGini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from… Read More »

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