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Shel Holtz
Communicating at the Intersection of Business and Technology
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Kindles, paperbacks, and beaches

A few shows back, the Twit crew—Leo Laporte, John C. Dvorak, and some other guests—praised the Amazon Kindle ebook while simultaneously predicting ebooks would never take off. The gist of their thinking: We never see any Kindles anywhere.

On the other side of the equation is Steve Rubel, who believes we are but six short years away from seeing the death of most tangible media and the serious decline of any that haven’t perished. This would, of course, include books.

The reality is somewhere in between.

Shel HoltzIt’s absurd to believe that Borders and Barnes & Noble stores will all be shuttered by 2014 and that Amazon’s book business will have gone 95-100% digital. On the other hand, I was surprised at the number of Kindles I spied while vacationing in Honolulu last week. At the Hilton Hawaiian Village pools and the beaches at Waikiki I counted at least a dozen Kindles (not counting my own) in the hands of sunbathers and vacationers.

Of course, that’s twelve Kindles compared to probably a couple thousand paperbacks and print magazines (along with the occasional hardcover) people were reading on their towels and beach chairs .

I admit to a love-hate relationship with my Kindle. It’s a wonderful device, as was the Sony Reader that I’m embarrassed to admit I left on a plane a few months back. But that’s part of the problem. It’s no big deal if I leave a paperback on the plane; I just plunk down another $6 or $7 and replace it. Replacing the Kindle or Sony is a $350 investment.

Then there’s the moment of hesitation in taking the Kindle to the beach. What if I doze off and drop it in the sand? With a paperback, again, no worries, but it could be spell disaster for the Kindle.

My paperback never runs out of power. I can make a note in the margin of a page of a paperback. Then there was the section of a book I’d finished on my Kindle that I wanted to reference in a talk. With a paperback, I could flip to the part of the book where it appeared and flip through pages until I find it. There’s no search function on ebooks and turning pages is a slower, more laborious process. Finally, as an author, I wonder how I’ll autograph a digital book.

On the love side, digital books are cheaper, I get instant gratification (read about the book, buy it, and be reading it all within about 60 seconds), it’s greener and it takes up far less room in my briefcase (a vital consideration for us road warriors).

It’s this balance of issues that convinces me that the digital-versus-paper argument is specious. Well beyond 2012, book shops in airports and beach resort hotels will continue to stock James Patterson and John Kellerman and Patricia Cornwall for travelers who need to something to read while the uptake of the Kindle will continue to climb (there is, after all, a 4-6-week backorder for the device at Amazon). It’s all about coexistence, not replacement. Each format will find its place.

01/28/09 | 13 Comments | Kindles, paperbacks, and beaches

Comments
  • 1.rt @PaulDunay The time has come: Blogging is a business requirement [link to post] - Posted using Chat Catcher

  • 2.RT @PaulDunay: The time has come: Blogging is a business requirement [link to post] - Posted using Chat Catcher

  • 3.I agree that things will fall somewhere in between. I've said this before, but in the same way that movies didn't eradicate theatre, TV didn't kill radio (pop songs aside) and the internet didn't kill TV (yet), I believe books in their traditional form will be around for a long time. Besides, I can't imagine collecting a first edition e-book. As for the electronic signature, Canadian author Margaret Atwood may have found an answer to that: http://www.cbc.ca/arts/story/2006/03/05/atwood-robotpen.html.

    Martin Waxman | January 2009 | Snowy Toronto

  • 4.RT PaulDunay The time has come: Blogging is a business requirement [link to post]. A must read article! - Posted using Chat Catcher

  • 5.Even if books will soon be gone digital, I still prefer having some paperbacks with me. There are many things I can do with paperback books than the digital ones. I can write on its margins, fold its pages and toss it in my bag or drop it with no worries. However, in digital book, I can never do all of these.

    Nash Handyvertrag | January 2009

  • 6.A lire : The time has come: Blogging is a business requirement [link to post] - Posted using Chat Catcher

  • 7.[from palpitt] The time has come: Blogging is a business requirement: the world of business communication has ch.. [link to post] - Posted using Chat Catcher

  • 8.PR students: one reason why I ask you to learn blogging: [link to post] - Blogging is a Business Requirement - post by @shel - Posted using Chat Catcher

  • 9.The time has come: Blogging is a business requirement (@shel) - [link to post] - Posted using Chat Catcher

  • 10.You of course make the correct statement in pointing out it's somewhere in between. There will always be book nerds like me out there who can't imagine parting with the tactile sensation we get from books with pages. You very swiftly outlined all of the problems I'd have with the Kindle: fear of losing/leaving it somewhere (I get annoyed when that happens with a book, I'd have a hard time forgiving myself for leaving a $350 gadget lying around), I like to make notes, I like to go back and refer to different portions of a book, etc.

    Plus, I like the egalitarian nature of the physical book. Practically anyone can check a book out of the library. Not everyone (especially in this economy) has $350 to spend on a gadget, plus the cost of the ebooks, that are part of the Kindle/ebook trend.

    I also think that moving too much reading to screens detracts from the reflective component that exists when one can read a page, think, flip back to the previous chapter/s, and really absorb an author's message.

    In the end though, I go back to the sense that for me, there is a certain romance to books, and I'm not willing to give that up!

    Jen Zingsheim | January 2009

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