FIR Book Review: Marketing in the Round, by Gini Dietrich and Geoff Livingston2012-06-28
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston.
From the book description:
“It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. “
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“Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era” by Gini Dietrich and Geoff Livingston
Hardcover only (224 pages)
Published: May 3, 2012)
Paperback ISBN-13: 978-0789749178
Purchase the book online at:
- Amazon US
- Amazon US, Kindle edition
- Amazon UK
- Amazon UK, Kindle edition
- Amazon Canada (no Kindle edition available)
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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.