FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman

101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:

“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media… Read More »

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding… Read More »

FIR Book Club #1: “Social Media Strategist” Author Christopher Barger

Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

Christopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and… Read More »

FIR Book Review: Intern Nation by Ross Perlin

Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description:

“Every year, between one and two million Americans work as interns. They famously shuttle coffee in a thousand newsrooms, congressional offices, and Hollywood studios, but they also deliver aid in Afghanistan, build the human genome, and pick up garbage. They are increasingly of all ages, and their numbers are growing fast—from 17 percent of college graduates in 1992 to 50 percent in 2008. A huge and increasing number of internships are illegal under the Fair Labor… Read More »

FIR Book Review: YouTube for Business, by Michael Miller

YouTube for Business: Online Video Marketing for Any Business, by Michael Miller, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew. From the book description:

“YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing… Read More »

First FIR Book Club meeting set for January 27 with guest author Christopher Barger

The date and time for the first FIR Book Club gathering is set:

Friday, January 27
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

We’re returning to BlogTalk Radio for the meeting. FIR Book Review Editor Bob LeDrew will introduce Christopher. They’ll talk for a few minutes, then open it up to your questions and observations. To participate, call (347) 843-4882 during the program.

Order the book now so you can read it before the call! (That’s the idea of a book club, after all.)

Christopher Barger has spent more than a decade leading social media teams for some of the world’s most visible organizations, including IBM and General Motors.

… Read More »

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