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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blogs are in a state of transition, according to Pew

The Pew Internet and American Life Project has released a study on blogs that shows readership skyrocketed in 2004. In November, 27% of online adults said they read blogs, up 10% from February. Blog coverage of the South Asia tsunami disaster is likely to increase awareness and readership even more, according to Pew project director Lee Rainie.  ‘The tsunami is one of those cataclysmic news moments where lots of people’s perceptions change. Awareness of blogs will grow dramatically. There’s so much attention to the coverage on blogs and Web sites and first-person video as primary news sources.’‘

While readership is rising dramatically, authorship is increasing much more slowly. Seven percent of the adult online population writes blogs, up 2% from February. And only 38% of Internet users even know what a blog is.

AP coverage of the Pew study

The Pew Study: “The State of Blogging

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