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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Fortune magazine has issued its top 10 technology trends to watch, and blogs are at the top of the list. Writers David Kirkpatrick and Daniel Roth do a nice job of summarizing the impact of blogs on business:

a company’s worst PR nightmare, its best chance to talk with new and old customers, an ideal way to send out information, and the…

The response of the blogging community to the earthquake/tsunami disaster is the closest thing I’ve seen in a long time to the fulfillment of the promise of the World Wide Web. A network of people who are, by and large, strangers to one another have banded together spontaneously and without plan to provide coverage of the disaster and to facilitate relief…

In the world of PR, we’ve known the importance of peer-opinion leaders for years. These critical audiences lend credibility to communication efforts whether they’re part of an employee population or a subset of a consumer audience. Burson Marstellar identified efluentials, the small percentage of the online population who influence the rest. Teen influencers have been discovered by research undertaken by JupiterMedia.

It should…

Several years ago, I attended a session by EFF co-founder John Perry Barlow. In describing the difference between reading news reports by journalists and newsgroup posts by individuals, Barlow said it was the difference between looking at a map and being on the ground.

Blogs take this distinction to a new level, given (among other things) the ability to add graphics. Yesterday’s New…

As I promote blogs as a communication vehicle, I’m often hit with this question: “Aren’t they just the same as newsgroups?”

No, they’re not, but since I don’t have an elevator speech in my pocket to address that question, I usually stumble through my explanation of the differences. Thanks to Dana VanDen Heuvel, I can now offer some concise points of distinction between blogs and newsgroups. In…

Poynter Online’s Steve Outing started his two-part series with an overview of what traditional journalists have to learn from bloggers. Now comes the second installment, which turns the tables. Bloggers no doubt felt fairly puffed up over having something to teach mainstream journalists, but may sniff at the notion that those same journalists may have anything to teach bloggers.

Outing notes the…

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