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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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BL Ochman, author of the What’s Next blog, wonders why the powers that be at Bacon’s think they’re qualified to identify the most influential blogs (which are the blogs they’re going to add to their monitoring mix). So she’s issuing a challenge to the venerable, print-focused clip service: “Bacon’s: What do you say? Don’t you at least want input from bloggers about what you should track?”

Numbers of…

Bob Lutz, vice chairman of General Motors, is a blogger. Earlier this week, Lutz’s comments began appearing on FastLane, “your source for the latest, greatest musings of GM leaders on topics relevant to the company, the industry and the global economy, and—most of all—to our customers and other car enthusiasts.” FastCompany, which reported the blog’s appearance, notes that it’s remarkable in its candor even if the blog’s domain…

Blogs are all about distributed knowledge and information. The military is all about centralized control. The amount of blogging by soldiers in Iraq and other locations has probably befuddled military powers who not the long ago were still able to censor letters troops mailed home. Today, the Philadelphia Enquirer reports that the military ordered a doctor serving in Iraq to

It may be hard to get the large PR agencies to pay attention to blogs, their impact and their potential. When you’re number 11, though, it’s easier to be a bit more nimble. MWW Group, which bills itself as the 11th largest public relations agency in the US, has launched Blog 360, “a new specialty practice with focused expertise in blog marketing.” The…

The Pew Internet and American Life Project has released a study on blogs that shows readership skyrocketed in 2004. In November, 27% of online adults said they read blogs, up 10% from February. Blog coverage of the South Asia tsunami disaster is likely to increase awareness and readership even more, according to Pew project director Lee Rainie.  ‘The tsunami is one of those…

Another in the ever-proliferating series of articles on blogging for business comes from Electronic Business Online with input from Sun Microsystems and Intel, among others. One interesting comment in this piece comes for Sun’s Andy Lark, vp of Corporate Communications: “Even on my own blog, I’m not protected by the First Amendment. I’m governed by Sarbanes-Oxley.”

Thus, the article contends:

“Blogs are no different from e-mail or…

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