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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap 85The Friday Wrap is my weekly collection of stories from the past week that you may have missed but that could influence the way you communicate. I collect stories to consider for the Wrap (as well as for the For Immediate Release podcast I co-host) at my link blog, which you’re welcome to peruse at LinksFromShel.tumblr.com.

Above the fold Why aren’t small- and…

Direct 2 Dell logo

One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog.

Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it enabled the company to engage with customers, fans and critics during a challenging time for Dell in customer relationship management in…

Harry Houdini, all wrapped upWe had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would…

Friday Wrap #60 (c) Can Stock PhotoEdelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting…

Friday Wrap #59 (c) Can Stock PhotoAs I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I…

Friday Wrap #58 (c) Can Stock PhotoI was away much of this week at IABC’s annual world conference. The news kept pouring in—lots of it this week—making for a content-rich installment of the Friday Wrap. As always, I collect the stories from which I choose Wrap items on my link blog at LinksFromShel.tumblr.com. Add it to your reading list to stay up to date on all the…

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