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Shel Holtz
Communicating at the Intersection of Business and Technology
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IABC’s responsive blogger

IABC relaunched its blog yesterday, as promised, and the most encouraging thing about the IABC Cafe so far is that the blogger is actively participating. Of six comments responding so far to the initial post, two are from Warren Bickford, IABC’s current vice chairman (and 2005-2006 chairman) replying to comments from readers.

The next best thing is Bickford’s tone—warm, friendly, human and honest.

As for substance—well, the IABC Cafe has been online for less than 24 hours, but I’m optimistic. In his initial post, Bickford lays out his expectations for the blog:

I have been asked what I plan to blog about. Good question. For those of you who know me, it will come as no surprise when I say the best advice I can give (at this point) is to expect an eclectic approach. I intend to talk about industry-related news and topics I find interesting. I will talk about what I am hearing from members (good and bad) as I travel the IABC world. I will use the blog to generate discussion about IABC programs, services and new initiatives. I will use the blog to seek input from members, to surface new ideas, to report on progress and to generally discuss issues relevant to our association. I am also always open to suggestions.

The Cafe represents a significant step forward for IABC. In addition to Bickford’s enthusiasm, the blog includes other elements the original “Chair’s Blog” was missing. There’s a blogroll for instance, which includes IABC members with blogs, links to sites of people who cover and critique IABC (including Brian Kilgore and Jack O’Dwyer), and blogs about public relations in general. The blogroll is just at its beginnings; expect more listings in the days and weeks ahead.

All previous posts from chairman David Kistle have been archived as part of the relaunched effort.

Since the blog is open to all communicators—not just members—I’m hopeful some interesting discussions about the value of membership will take place. Members in particular can find value just by participating with their incoming chair. Warren’s taken the first step (with support from the IABC staff). Now it’s up to us to take Warren up on his offer: “Like most things, I see building and maintaining the IABC Caf?? as a team sport.”

04/06/05 | 0 Comments | IABC’s responsive blogger

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