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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Here’s your id badge, your employee handbook, your phone number, and your blog

Before I even had a chance to check my feeds today, Neville directed me to Fredrik Wacka’s post about Macaw, a Dutch company in wihch every one of its 110 employees has an internal blog. It’s not a company of blog-crazy workers. It’s just part of the new-hire package. The blog comes along with intranet access and a company e-mail account.

Still, 90 of Macaw’s employees use their blogs. Writes Wacka,

The blogs are mainly used to share knowledge about technical issues or solutions. But also fun stuff, politics, current events or pictures appear as blog entries. The internal blog system started because of one employee who believed in the idea and wanted to give it a try.

Wacka’s post includes a screen shot of one of the company’s intranet blogs, which clearly shows an employee sharing code. (Macaw’s an Internet solutions company.)

I like to think that Macaw’s just the first company to recognize the knowledge-sharing value of intranet blogs, and that the day will come when it’s the odd company that doesn’t provide a blog as part of the new-hire package.

 

Comments
  • 1.That's wonderful...the blog is not only a useful knowledge and culture building tool at that company, but it gives me insight into the creative spirit of every individual that participates. These employees probably come across as full of ideas and eager to share their knowledge. Just the kind of people you'd want to have on your team!

    Compare/contrast that to a company I know that gave all of its knowledge/creative team a blog area. Months went by with only a few meager posts. When pressed,the employees whined that "they couldn't think of anything to blog about".

    Now, which company would you rather have on your creative or idea generating team?

    Laura Bergells | May 2005 | Grand Rapids, Michigan, USA

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