Debbie Weil thinks General Motors Vice Chair Bob Lutz “is veering pretty darn close” to discussing the GM earnings drop in his latest post to the Fastlane blog. The post, titled “Zeta Not the End of RWD Performance,” acknowledges a “reshuffling” of the GM product line. Lutz writes, “Yes, we have canceled our plans to build rear-wheel-drive vehicles off the Zeta architecture. But that does not mean we’ve canceled plans to build rear-drive vehicles altogether.” Further, he says the decision had nothing to do with cost reduction, but was instead a resource allocation designed “to pull some other programs ahead and get other vehicles to market sooner.”

Sounds pretty product-focused to me. The audience of this blog—a product-focused audience—might be concerned when they hear something that leads them to believe the company has backed off its plans to produce a product in which it was interested. It’s a targeted and entirely appropriate post for the blog as Lutz has defined it. Even if the decision were made as a cost-saving measure in light of the earnings announcement, a product blog remains a logical place to talk about the impact of the situation on product.

Read the comments in the blog to see just how a product-focused audience responded to the post. They weren’t happy, but they were definitely talking about…lemethink, what was the focus of this blog again? Oh, yeah. Product.