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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Blogs vs. newsgroups

As I promote blogs as a communication vehicle, I’m often hit with this question: “Aren’t they just the same as newsgroups?”

No, they’re not, but since I don’t have an elevator speech in my pocket to address that question, I usually stumble through my explanation of the differences. Thanks to Dana VanDen Heuvel, I can now offer some concise points of distinction between blogs and newsgroups. In his blog focusing on technology in marketing and advertising, VanDen Heuvel lists five differences. It’s not a comprehensive list (I’ve covered similar comparisons before), but I like several of the points VanDen Heuvel makes.

For instance, “You can’t really ‘brand’ newsgroup participation or discussion,” but “Blogs, in the marketing space, are meant to be branded.”

12/26/04 | 0 Comments | Blogs vs. newsgroups

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