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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Another way to narrow your margins

With the usual press release-driven fanfare, reserach company eMarketer has released a new study, “The Business of Blogging.” Asking price: US $695.

According to eMarketer’s hype, the study covers…

  • What are the three main reasons blogs have not caught on with businesses?
  • How many US businesses are currently blogging?
  • How many plan to blog in the future?
  • Should marketers tap into the blog market?
  • How large is the blog audience?
  • What are the dangers of blogging?
  • And many more??

For $695? Let’s see, there’s already at least one book on business blogging, not to mention some far less expensive reports. Scoble and Israel are working on their tome. Since the Business Week cover story, nearly every business publisher on the planet is scrambling to produce a book on business blogging. And if you do a search on the term, you’ll find more content available on web sites and blogs than you would ever need to understand the issue. Yet, undoubtedly, there are businesses out there fumbling for their corporate American Express cards so they can get their hands on this research, which “aggregates the latest data from Blogads, Forrester Research, Gallup, Harris Interactive, InsightExpress, Perseus Development, Pew Internet & American Life Project, Quris, Technorati, TNS and many others???with eMarketer’s objective, unbiased analysis to give you the information you need to make well-informed business decisions on the future of online marketing.”

Did I mention that they’re charging $695?

05/19/05 | 5 Comments | Another way to narrow your margins

Comments
  • 1.eMarketer just came out with a study on business blogging that can be yours for $695. I would recommend that individuals or organizations that want to learn more on the subject of business blogging simply use the vast number or...

  • 2.And a bargain at twice the price! ha ha ha </sarcasm>

    Lee | May 2005 | Adelaide, Australia

  • 3.Brilliant!!! We should get a group of people together to write a study about the this study. I don't know about you but I need metrics on the purchasing habits of mid-level managers that will buy studies on business blogging. Maybe we can get a grant too, huh?

    I'm off to war board this concept and leverage my core-competencies for this innovative paradigm shifting, bleeding edge opportunity. I'll be back for face time later. Oh, and that will be $695.

    Cheers!

    Kate | May 2005 | Menlo Park, CA

  • 4.Ha...HAH!!

    Right then -- I'll add a funky orange cover, big typeface and plagiarise a few blogposts from some key 'A' listers, then undercut you by offering to sell MY report for JUST $497.

    PLUS I'll also throw in, for free as additional bonuses, a few reports I have floating around from 2002 on internet marketing that I bought the resale rights for and couldn't sell a single copy...

    PLUS I'll throw in my usual no-holds-barred, 7 year full money-back warranty (as long as you return your notebook to me as proof of deletion of the pdf)

    PLUS I'll throw in three FREE hours of my consulting time (value: $3,000) - where you can tap into my vast knowledge of internet marketing strategies that I have successfully proved do not work and none of which have made me a millionaire overnight.

    Order NOW and I'll include a personally autographed copy of my latest book, "Barnum was right: there IS one born every minute"

    Click on the link below and go immediately to my ordering page: http://www.suckedin.com

    Lee | May 2005 | Adelaide, Australia

  • 5.That's price is nothing against the $10,000 Forrester wanted to charge us for a report they basically sell to anybody for the asking.

    Loxter | August 2006 | San Diego

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