2013-03-21
Posted on March 21, 2013 5:21 pm by Shel Holtz
| Blogging
During a Google search today, I was struck by how few of the results from brand sites included Authorship Markup—a Google feature based on an HTML 5 feature that indicates the author—in their content.
To be fair, I don’t see much use of Authorship Markup for individual bloggers in search results, either. Those you expect to have implemented the Google search enhancement have done so, like Chris Brogan, as shown here:
While Chris, Geoff Livingston and the others whose rel=author information was included in search results were the exception, it was even rarer to find a brand blog that had taken the steps to include this information in… Read More »
2013-02-19
Posted on February 19, 2013 11:18 am by Shel Holtz
| Blogging
The Inc. 500 is not an alternative to the venerated Fortune 500. While the Fortune listing is home to the biggest companies, the Inc. 500 focuses on the businesses that are growing the fastest. It’s no surprise to see these companies behaving more progressively and taking some risks more typically shunned by larger organizations.
Ninety-two percent of the Inc. 500 employ at least one social media tool, according to a study released earlier this week by the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora Gamin Barnes has been producing the annual study since 2007, providing a longitudinal view of social… Read More »
2013-02-08
Posted on February 8, 2013 4:22 am by Shel Holtz
| Advertising
(c) CanStock PhotoThe Wrap comes to you this week from Orlando, Florida, where I’ve been presenting at a Ragan/Disney social media conference. As always, I’ve drawn from my link blog for this week’s items. You’re always welcome to peruse all the stories I found interesting enough to collect at LinksFromShel.Tumblr.com.
More data supports executive social media presence
Last November I reported on preliminary results of a study from Stanford’s business school that revealed C-suite occupants and members of boards of directors largely dismiss social media as something marketing deals with. Senior leaders push back against participating… Read More »
2013-01-29
Posted on January 29, 2013 8:33 am by Shel Holtz
| Content
A report from Forrester five years ago revealed that people didn’t trust corporate blogs. It was the evidence a lot of skeptical executives needed to shut down their companies’ blogging efforts. Not so fast, Forrester exec Josh Bernoff wrote in his blog. It’s not because it’s a corporate blog that people don’t like it. “Blogs exclusively about companies and products are what I think generate these low trust ratings,” Bernoff wrote. “So don’t do a blog like that.”
If your corporate blog—indeed, if any of your content efforts—are just more channels for pushing messages you want your customers to get, it’ll fail. The overarching concept… Read More »
2013-01-02
Posted on January 2, 2013 11:10 am by Shel Holtz
| Content
(c) CanStock PhotosContent marketing holds a world of promise for organizations seeking to be visible in a fragmented-yet-crowded media landscape. It also is full of potholes that can rattle your organization’s reputation and landmines that can blow it up entirely.
The need to become a media company, to produce an ongoing stream of quality content despite limited resources, can lead marketers and communicators to make some very bad decisions. One of them is embracing the idea of ghost blogging. On a recent podcast episode, a ProBlog Service writer explained the company this way:
We are primarily content marketers. We’re ghost…
Read More »
2012-09-14
Posted on September 14, 2012 1:25 pm by Shel Holtz
| Blogging
Image (c) Can Stock Photo“Thank God it’s Friday,” I hear you shout, since Friday promises another edition of the Friday Wrap. And indeed, here it is! I draw these items from the last seven days of my various feeds. I save the interesting items for consideration in the Wrap (and for Monday’s episode of For Immediate Release) on my link blog, which you’re welcome to follow.
Showrooming could be good for retailers
One of the reasons Best Buy is on the ropes, according to analysts, is that the brick-and-mortar stores have become showrooms for Amazon.com. Visitors can check out the physical products, make their choices, then order them… Read More »
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