FIR Podcast #36: A QR Code in Every Cracker Jack Box

Cross-posted from the FIR Podcast Network

Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about…

  • CEOs and CFOs who offer explanations (and excuses) for underperforming… Read More »

Friday Wrap #183: More Twitter characters, new native ad guidelines,CEOs’ engagement failure

Friday Wrap #183Happy new year to Friday Wrap readers! In 2015, we had the uncommon experience of both Christmas and New Year’s falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week’s Wrap is longer than usual, as my collection of items covers three weeks instead of just one. Also, I have noticed a lot of new subscribers to the Wrap; a very warm welcome to all of you! The Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be… Read More »

Friday Wrap #179: A G+ makeover, a non-word word of the year, pitching journalists via Facebook ads

A wrapped Toyota at 2014 CES -- Friday Wrap #179The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Google+ gets a makeover—Google has unveiled a redesign of Google+ focused on Communities (interest groups) and… Read More »

Friday Wrap #177: Facebook bends on real names, Twitter swaps stars for hearts, CMOs doubt PR

Friday Wrap #177The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Facebook finally gives in on “real name” policy—Facebook has long required users to set up accounts with their real… Read More »

Friday Wrap #172: Peeple won’t end well, the rise of “plogging,” Boomers consume more content

Friday Wrap #172The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

New people-rating app: This won’t end well—Peeple is a new app that works like Yelp, but instead of rating services, you… Read More »

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Friday Wrap #162
Flickr photo courtesy of Dave
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

US Army press release rolls virtual eyes at paranoid conspiracy theorists—Jade Helm is a US Army exercise covering… Read More »

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