We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there’s a Social Media Breakfast in your town! In the meantime, here’s this week’s review of stories that caught my attention during the past week. I collect the ones I might use for the Wrap (and the podcast) at LinksFromShel.tumblr.com.
(c) Can Stock PhotoEdelman sparked a lot of conversation this week with its report on PR’s role—and the need for ethical behavior—in the growing field of native advertising. I’ll talk about that, and some contrary points of view, on Monday’s episode of For Immediate Release. In the meantime, a lot of other news and research was shared during the past week, some of the most interesting of which (to me, anyway) is listed in today’s Wrap. As always, you can find the bigger list of items from which I chose today’s Wrap material at my link blog, LinksFromShel.tumblr.com.
A deflating bubble doesn’t spell the demise of social media
Friday Wrap #59: NTSB goes social, Fortune 500 gets more social, Reddit sparks a PR crisis, and more
(c) Can Stock PhotoAs I was preparing this week’s Wrap, I had to force myself to stop. The week’s collection of stories that may have escaped your attention featured a lot of releases of reports and studies, several PR kerfuffles, a load of stories about great use of social and digital media, and several salient analyses. You can see all the stories I tagged this week at my link blog, LinksFromShel.tumblr.com. In the meantime, here are the ones I found most interesting or useful.
NTSB turns to social media to feed insatiable public appetite for Asiana updates
The crash landing of the Asiana Boeing 777 at San Francisco International Read More »
(c) Can Stock PhotoI was away much of this week at IABC’s annual world conference. The news kept pouring in—lots of it this week—making for a content-rich installment of the Friday Wrap. As always, I collect the stories from which I choose Wrap items on my link blog at LinksFromShel.tumblr.com. Add it to your reading list to stay up to date on all the stories I collect based on their newsworthiness.
Replay that twitter stream
Twitter continues to experiment with new services and features as it positions itself to be profitable and continue attracting new users. The latest of these was telegraphed by CEO Dick Costolo on Wednesday: Read More »
During a Google search today, I was struck by how few of the results from brand sites included Authorship Markup—a Google feature based on an HTML 5 feature that indicates the author—in their content.
To be fair, I don’t see much use of Authorship Markup for individual bloggers in search results, either. Those you expect to have implemented the Google search enhancement have done so, like Chris Brogan, as shown here:
While Chris, Geoff Livingston and the others whose rel=author information was included in search results were the exception, it was even rarer to find a brand blog that had taken the steps to include this information in Read More »
The Inc. 500 is not an alternative to the venerated Fortune 500. While the Fortune listing is home to the biggest companies, the Inc. 500 focuses on the businesses that are growing the fastest. It’s no surprise to see these companies behaving more progressively and taking some risks more typically shunned by larger organizations.
Ninety-two percent of the Inc. 500 employ at least one social media tool, according to a study released earlier this week by the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora Gamin Barnes has been producing the annual study since 2007, providing a longitudinal view of social Read More »