Catching up on some blogs in my hotel room in Chicago, I found a wonderful post from Microsoft blogger Robert Scoble.  In the item, Scoble recounts a conversation with an unnamed Microsoft marketer who was confounded because a nifty marketing-focused Web page wasn’t getting any traffic. When Scoble asked if the page included an RSS feed, the marketer said no, the page was for “non-geeks.”

“That demonstrates an utter cluelessness about how hype gets generated. If you don’t have RSS, how will anyone who is a connector build a relationship with your site?”

Scoble then offers up a brief but powerful truth:

“Sorry, if you do a marketing site and you don’t have an RSS feed today you should be fired. I’ll say it again. You should be fired if you do a marketing site without an RSS feed.”

If you work in marketing or PR, the entire post should be required reading.