WiFi users spend more time online2007-02-27
Those busy folks over at the Pew Internet and American Life Project have released a study showing that people with WiFi access tend to spend more time online than those tethered to a hard-wired connection. Thirty-four percent of Interet users have gone online using WiFi, with most of them using hotspots away from home or work. Details here.
From a communications standpoint, the first implication that leaps to mind is the potential for internal communications. If your company hasn’t implemented WiFi in its facilities, it’s time to reconsider (or consider for the first time). Being able to get online at meetings or in the cafeteria can improve productivity. Can you think of other ways business can take advantage of the fact that WiFi use translates into deeper levels of online engagement?