I hope all of my American readers enjoyed a warm, restful and rewarding Thanksgiving Day. My readers are among the most important parts of my life for which I gave thanks yesterday—along with my family, friends, and colleagues. I’m also thankful that the communications profession continues to provide so many opportunities for commentary, experimentation and significant contributions to employers and clients everywhere. The holiday didn’t stop me from accumulating the usual mix of stories during the week, even if the flow of news was a bit subdued thanks to the impending celebration. As usual, you can find all the stories I curated Read More »
In today’s professional development landscape, a major educational imperative for PR practitioners, marketers and others involved in online engagement is knowing how to find influential voices across the social web: what to look for, where to focus your attention, what tools are there to help you, and where do you start.
One man who has the credentials to share insights on such questions is Adam Parker, chief executive of RealWire, the UK media intelligence company, and the founder and architect of Lissted, its new superhuman social listening tool.
David Murray, my friend and sometime intellectual adversary, wrote a column published today at Ragan.com titled Employee communicators know not what they do. I wrote a reply that wound up being too long to paste into the comments section, so I’m publishing it here as an independent post. I urge you to read David’s remarks for greater context than I provide in my response. I also highly recommend David’s blog, Writing Boots.
David, your overarching point—that employee communicators need to think strategically about their role—is important and I’m glad you articulated it so well.
However, I do take issue with some of what you wrote, Read More »
The idea of an organization being a "social business" is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.
While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with "social media."
In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviors and organization change, rather Read More »
Intro: FIR Listener Survey update; FIR Interview with Andrew Grill coming November 25, with Sharam Fouladgar early December; newest addition to the FIR Podcast Network this week: Episode 1 of "AllthingsIC with Rachel Miller"; FIR Contest: win a copy of ‘Age of Context’ thanks to the CIPR - 5 copies to give away; Shel caught up with Andrea Vascellari, Bryan Person, and Sallie Goetsch at Social Media Breakfast East Bay;
Quick News: BP caught trolling its Facebook critics; The Public Relations Show in London on November 26; you’ve probably never heard of Polyvore, the social network that drives 20% of social commerce; Ragan promo;
News Read More »
We had a great turnout at the Social Media Breakfast East Bay, with about 75 participants convening on a diner in Oakland to hear Robert Scoble and Shel Israel talk about the Age of Context, the theme of their excellent (and highly recommended) new book. As one of the event co-organizers, I was chuffed (as my British podcast co-host would say) at the turnout. You should check to see if there’s a Social Media Breakfast in your town! In the meantime, here’s this week’s review of stories that caught my attention during the past week. I collect the ones I might use for the Wrap (and the podcast) at LinksFromShel.tumblr.com.