Friday Wrap #148: Teens on Facebook, easier retweeting, skills training on LinkedIn

Friday Wrap 148
Flickr photo courtesy of Gage Skidmore
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap estories in my link blog, which you’re welcome to follow.

News

About those teens fleeing Facebook…—Facebook continues to be the number-one social network among teens, according to new research from the Pew Research Center. Seventy-one percent of all teens… Read More »

Why can’t companies use podcasting for issues advocacy?

PodcastingYou can’t talk about podcasting these days without someone bringing Serial into the conversation. The first season of the 12-episode true crime series was downloaded 68 million times as of early February, according to a CBS News report.

The podcast, featuring host Sarah Koenig’s distinct narration, has become a cultural touchstone, parodied on Saturday Night Live; brands of all kinds have tried riding Serial’s coattails, from Best Buy (one of its retail outlets figures prominently in the story, though its tweet was criticized and the electronics chain wound up apologlzing for it) to Sesame Street.

Serial led to an Innocence Project… Read More »

The Hobson & Holtz Report - Podcast #802: April 6, 2015

FIRThanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston;

Quick News: Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC’s updated social media guidelines, companies just aren’t listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop;

News That Fits: Does it make sense to do online Q&As on Reddit, Twitter, etc?; Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted… Read More »

Friday Wrap #147: Private Flipboard magazines, collaborative mobile videos, fewer business blogs

Friday Wrap 147
Flickr photo courtesy of Ian Stannard
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Flipboard launches private magazines for groups—Flipboard has launched “Private Group Magazines,” allowing individuals to curate content into the app’s attractive, flippable magazine format and… Read More »

As news evolves, PR must be as accountable to the public as it is to its clients

The Future of News

People who don’t understand PR tend to conflate it with media relations. While earning media coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. There’s hardly an online news outlet that hasn’t taken steps to offer native advertising. The decimation of the ranks of paid journalists means more opportunity for brands to influence what gets coverage. The ability for companies to go directly to their audiences, bypassing the filter of the media, has reduced reliance on hostile outlets to tell company stories.

If you think all this presages a rosy future for the PR… Read More »

The Hobson & Holtz Report - Podcast #801: March 30, 2015

FIRA new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus;

Quick News: Brands flock to Periscope, being seen as innovative boosts a company’s bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo;

News That Fits: New apps - including Periscope, Meerkat and NewsByMe - could boost citizen journalism; Dan York’s Tech Report: Periscope and live streaming, Dave Winer’s MyWord, Facebook; drilling a social media crisis with Polpeo; the Media… Read More »

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