Friday Wrap #144: Twitter’s live streaming video play, the death of viral content, branded emoticons

eFriday Wrap #144
Flickr photo courtesy of brlnpics123
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Press releases are back in Google’s News mix—In 2013, Google’s top spam cop, Matt Cutts, announced that press releases have no value for SEO rankings. Quietly, though, since September, a policy change… Read More »

South Carolina’s social media policy is wrong. Here’s why.

South Carolina bans social media use on state devicesI would have missed the news out of South Carolina if not for a podcast. I learned that the state has a new policy forbidding employees from using social media on official devices from Tom Webster and Mark Schaefer, who talked about it on their Marketing Companion show. (It’s a terrific show. Listen to it.)

I disagree with Tom and Mark’s conclusion, though. The policy is just fine, they said. After all, those who need to use social media for work can do so (with permission), and the rule applies only to state-owned devices; employees are free to use their own devices on their own time, even at lunch.

Sounds reasonable, right? “What… Read More »

10 ways marketers can take advantage of podcasting

Podcast iconA decade after their debut, podcasts finally are getting attention from marketers. The percentage of Americans over 12 years old who listened to at least one podcast during the past month grew 2 points over year-earlier numbers, and while 17% may not sound like a lot, it represents 46 million people. Few marketers who dismiss an audience like that, especially when accounting for its high-income, high-education characteristics.

Some brands took a shot at podcasting in its earliest days. Westinghouse produced a wonderful podcast called The American Family. Speedo, BMW, The Walt Disney Company, and a respectable list of other top-shelf… Read More »

How to make employee recognition a buzzworthy experience: A case study from Mattel

On Thursday, I’ll deliver a brand-spanking-new presentation at an internal communications conference in Las Vegas on a concept I’ve been exploring for the last year or so. I’m calling it the Work Experience. The idea is simple: Approaching job satisfaction, morale, employee engagement, and other employment programs in the piecemeal fashion that characterizes most workplaces is inadequate in today’s world of work. Employees have access to the same resources everyone else does, including external reporting about the company and social networks where the organization is being discussed. (In fact, workers’ use of social software is… Read More »

The Hobson & Holtz Report - Podcast #798: March 9, 2015

FIRQuick News: Vodafone offers 16 week maternity leave globally, Google+ will uncouple photos and communication from streams, Sprinklr introduces Content Lifecycle Management, podcasts are the next frontier for PR says Richard Edelman; Ragan promo;

News That Fits: Experience marketing is the new normal; Michael Netzley’s Asia Report: leading documentaries come under censorship orders across Asia, and more; the evolving role of PR - and what are you going to do about it?; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; should marketing departments join the war on ISIS, and what do… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

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