The economics of deregulation may not add up in the values-driven marketplace

Image of a waterway polluted by toxic coal waste

The Clean Power Plan is one of the Obama-era regulations President Donald Trump promised to repeal as part of his promise to accelerate the economy and create jobs. The Plan, proposed by the Environmental Protection Agency and finalized by the administration in 2015, was designed to bolster the move toward clean energy through the introduction of standards for power plants and state goals for reducing carbon dioxide pollution.

Presumably, power companies and others that produce carbon dioxide are celebrating the sweeping away of these costly regulations. After all, by lowering costs they can deliver higher returns to shareholders… Read More »

FIR Podcast #76: The Perception of Unfiltered, Unedited Truth

For Immediate Release

Cross-posted from the FIR Podcast Network

Melissa Agnes and Olivier Blanchard join Shel Holtz for this week’s episode, which covered these stories…

  • The #DeleteUber movement, which seemed to wind down after the conversation moved on from the company’s response to the Trump administration’s immigration ban, is back in full swing with a post from a former engineer outlining inappropriate sexual conduct at the company. Uber seems to move from one crisis to another. Will its response to the current crisis be enough?
  • Consumer packaged goods companies are experimenting with IBM Watson Ads, which let consumers ask questions and… Read More »

Friday Wrap #207: What “viral” means, oversized ads, patient influencers, Hologram Barbie, and more

Friday Wrap #207I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Zuck pens a manifesto—Facebook CEO Mark Zuckerberg used his own platform to publish a 5,700-word mission statement on what he sees as Facebook’s future, its role in world affairs, and its influence. According to a Guardian annotation of the missive, the mission statement is contained in these two paragraphs: “In times like these, the most important thing we at Facebook can do is develop the social infrastructure to give people the power to build a global community that works… Read More »

FIR Podcast #75: The Quality of Your Intent

For Immediate Release

Cross-posted from the FIR Podcast Network

Note: This episode continues our experiment with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. We were able to shave even more time off the show this week and will aim for further slimming next week. Please let us know how you like the format — and the length — by sending an email to .(JavaScript must be enabled to view this email address)

Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your… Read More »

Values Wars: CEO outbursts vs. authentic sustainable engagement

Companies will compete on their valuesIn every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply.

For the next 10 years, according to business theorist Geoffrey Moore, authentic sustainable engagement will be the most important scarce commodity.

The notion of authentic sustainable engagement underlies a new report from Brian Solis, Influencer 2.0: The Future of Influencer Marketing. (TopRank Marketing and Traackr produced… Read More »

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