NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST
What was it like on the Budweiser brewery floor the day after the Super Bowl?
Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue?
Corporate activism is on the rise. Consider just a few examples:
Business coalitions are rising up in Southern states to oppose legislation that would allow discrimination based on gender identity or force transgender people to use the bathroom associated with the gender on their birth certificates. Among the companies lending support to these advocacy groups are the likes of Delta Airlines, International Read More »
Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps at first, the company employed a “ruthlessly efficient PR strategy” to repair the brand image worldwide. Some reports also attribute VW’s repaired image to the simple fact that fading media coverage led to less Read More »
Kelly Hoey, Andrea Weckerle, and Lynette Young were on the panel this week, reacting to the non-stop torrent of news from the White House and how business has responded, along with other communication-focused updates, including…
The range of corporate reactions to the presidential order implementing a temporary ban on immigration from seven predominantly Muslim countries
Samsung’s Galaxy Note 7 press conference, which some believe raised the bar for corporate apologies
The Public Relations Society of America’s statement on “alternative facts” and a call for public relations Read More »
PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a statement arguing that the behavior reflects badly on all communication professionals. President Jane Dvorak wrote, “PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never Read More »
A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting.
There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it.
Coming back to an app over and over again is called “retention.” In the app world, retention is a critical issue. Research has shown, for example, that for all the apps people install, they generally only use five apps with any degree of frequency. Read More »