The Hobson & Holtz Report - Podcast #772: September 8, 2014

FIR‘Young PR Pros’ podcast joins the FIR Podcast Network with hosts Kristine D’Arbelles and Julia Kent;

Quick News: NYPD is sending precinct commanders to Twitter school, Sprinklr acquires Branderati, mobile is driving changes in coupon-related behaviour, prosperity is why languages die say researchers; Ragan promo;

News That Fits: Five trends shaping the future of work; how to speed up legal approvals; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; what is experiential marketing and why do you need it?; Dan York’s Tech Report: Apple’s event on September 9, Skype iPhone… Read More »

Friday Wrap #117: Cops go to Twitter school, social media’s low WOM value, the rise of coupons

Flickr photo courtesy of Michael Coté
Welcome to the Friday Wrap, Holtz Communication’s weekly review of news, posts, and reports that should be on your radar if you’re a communicator. I’m starting a new category for the Wrap this week dealing with the collaborative economy. The implications of this fast-moving trend will affect every communicator sooner or later. All the stories I report on here—and in my weekly podcast—are drawn from items I collect to my link blog, which you’re welcome to follow.


NYPD sends commanders to Twitter school—Precinct commanders in the New York Police Department are being required to attend a Twitter… Read More »

Communicating to achieve results is anything but frivolous

In the business world, communication plays a big part in engaging employees. There is ample research that proves companies that communicate well are four times more likely to have engaged staff. This matters because engaged employees are more efficient and productive. Turnover is lower among engaged employee populations. Motivation levels are higher.

In the business world, that’s worth the cost because the payoff is so much greater. In government, apparently employees are just supposed to engage themselves.

That, at least, seems to be the thinking behind an attack by Rep. Darrell Issa (R-California) on the internal communications at… Read More »

The Hobson & Holtz Report - Podcast #771: September 1, 2014

FIRShel’s recording solo this week;

Quick News: Google ends Authorship for search results, would you use your LinkedIn company page to replace your company website?, Facebook partners with Ditto to scan for brands in photos on Facebook and Instagram, organic search drives 51 percent of traffic to sites with social media driving only 5 percent, Facebook test lets users search old posts, ALS files trademark for ice bucket challenge;  Ragan promo;

News That Fits: GOP watchdog takes on US Labor Department’s employee communications efforts; cheer up, there’s a growing demand for communication skills; the Media Monitoring Minute with… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more

Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.


Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

The Hobson & Holtz Report - Podcast #770: August 25, 2014

FIRQuick News: Go through US Customs Control with just an app on your iPhone, browser extension exposes native ads, the 25 most popular mobile apps in the US, Adam Carolla settles patent troll’s suit over podcasting; Ragan promo;

News That Fits: Should a PR firm reflect the client’s demographics when that client is the City of Ferguson?; Dan York’s Tech Report: the Twitter timeline, SoundCloud; Sky News’ digital platform for 16-25 year olds ahead of 2015 UK general election; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast Community on Google+; a look at Amtrak’s content marketing and the… Read More »

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