Posted on October 2, 2023 3:00 am by Shel Holtz | Ethics | For Immediate Release | Marketing | Media | Podcasting | PR | Diversity | Artificial intelligence (AI)
Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:
- Acast has…
Posted on September 29, 2023 9:46 am by Shel Holtz | Economics | Content | Death Watch | Web3
In late September, dappGambl—a site that analyzes Web 3 and cryptocurrency gambling platforms—released a report that found the value of NFT digital art collections has bottomed out. The report found that these once high-flying collections were trading at a value of around $80 million in July 2023, about 3 percent of its August 2022 peak.
Not surprisingly, the report went viral, propelled in part by…
Posted on August 25, 2023 10:18 am by Shel Holtz | Content | Visual Communication | Web3
The first NFT artwork sold for $69 million in March 2021, kicking off a frenzy of (a) investment in NFT art and (b) ridicule by everyone else. The critics couldn’t believe people were spending massive sums on works that weren’t worth the price, especially since the buyers didn’t own the actual art, just a digital proof of ownership that resides on a blockchain. …
Posted on August 21, 2023 2:30 am by Shel Holtz | For Immediate Release
“Pity Marketing” is having a moment. Multiple reports have surfaced of people sharing tales of woe, mostly on the X (formerly Twitter) social network, leading many who see the posts to pull out their wallets. Could the same technique work for bigger brands? Also in the August long-form episode of “For Immediate Release”:
- The Associated Press has published its AI guidelines for journalists
- Big…
Posted on August 20, 2023 4:44 pm by Shel Holtz | Artificial intelligence (AI)
It had to be sometime in the late 1990s that I heard a Pitney Bowes communicator speak at a conference about “Message Mission Control”. It was a great concept then and remains a great concept today. With generative AI tools finding their way into the workplace, it’s time to revisit it.
Too many companies use what I call the “Godspeed Method” to introduce new messaging…
Posted on July 24, 2023 1:00 am by Shel Holtz | For Immediate Release | Podcasting | Artificial intelligence (AI) | Web3
AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time—even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:
- Newsrooms are adopting standards for using AI
- Google is pitching an AI news-writing tool to major media outlets
- How should newsrooms be thinking about AI?
- A study of more than…
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