FIR Podcast #82: The Ridicule Pepsi Generation

For Immediate Release

Cross-posted from the FIR Podcast Network

Lionel Menchaca and Ike Pigott join Shel Holtz for this week’s episode, commenting on these stories…

  • Pepsi was the subject of ridicule when the brand released a tone-deaf TV commercial accused of appropriating and minimizing the protest movements of Black Lives Matter and others. We talked about the commercial itself and the bigger issue how companies should approach their efforts to drive social change.
  • Facebook has released a free version of Workplace, its enterprise collaboration tool.
  • There has been more movement in the battle against fake news, including moves by Facebook and… Read More »

Friday Wrap #212: Workplace for free, introducing Mastodon, cyborgs at work, engagement efforts fail

Friday Wrap #212 I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PepsiCo withdraws Kendall Jenner ad—PepsiCo’s record of living its values has been undermined by a tone-deaf commercial that critics have accused of appropriating a serious message from the Black Lives Matter group for the purpose of selling cans of soda. Even Dr. Martin Luther King’s daughter has expressed her displeasure, leading the company to withdraw the commercial. Some analysts speculate this ad misfire will have longer-lasting fallout than most and could hurt sales.… Read More »

FIR Podcast #81: The Socially Investible Company

For Immediate Release

Cross-posted from the FIR Podcast Network

Francine Hardaway and Kami Huyse join Shel Holtz for this week’s episode, digging into these stories…

  • More and more brands are producing web video series. The latest to join the trend: Chipotle, Marriott Rewards, and Dove. Is there potential here for PR and corporate communications?
  • There has been no shortage of corporate crises to explore, including leggings on United Airlines, invasive seeds from Honey Nut Cheerios, and a fired employee from Cracker Barrell. Do any of these matter in the long run?
  • Advertisers are fleeing from YouTube due to fear of an ad appearing with an offensive… Read More »

Friday Wrap #211: A/B tests for all, gaming Instagram, why people trust news, there’s data in GIFs

Friday Wrap #211Lots to catch up on after skipping last week’s Wrap due to travel. I’ll try to keep everything brief so I can cover a lot without going overboard on length. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter removes @replies from character limit—The usernames of the people to whom you reply no longer count as part of the 140-character limit. The individual or people to whom you are replying now appear above the tweet text rather than within it. Adding or tagging other people still requires you to add their username… Read More »

Friday Wrap #210: China blocks Pinterest, bots flood Twitter, video search arrives, Lowe’s tries AR

Friday Wrap #210I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Note: The Friday Wrap will take a break next Friday, March 24, while I’m traveling on business and won’t have time to put it together.

News

China blocks Pinterest—Add Pinterest to the list of website now kept from the Chinese population. How Pinterest has escaped the Great Firewall this long is a mystery since China blocks pretty much all Western social networking sites, but now the hammer has come down. The takeaway: Reaching the 721 million Chinese users of the Internet… Read More »

FIR Podcast #78: A New Dawn for Earned Media

For Immediate Release

Cross-posted from the FIR Podcast Network

Jenn Floto and Christine Perkett join Shel Holtz for this week’s episode, which covered these stories…

  • Chatbots seem to dominate the panels at this hear’s South by Southwest tech conference, but marketers are already starting to abandon the bots they’ve created. Are bots over before they’ve really begun?
  • Advances in technology are raising the profile of earned media, which has taken a back seat to the paid and owned models.
  • A study finds that Facebook likes aren’t worth very much unless you pay for them. Are we really still measuring effectiveness with likes?
  • PRWeek argues that… Read More »

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