PepsiCo has become the face of a cautionary tale—Speaking at a conference, PepsiCo CEO Indra Nooyi noted that her employees were upset about the election of Donald Trump. “The question they are asking,” she said, “especially those who are not white, ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’” The response from Trump supporters was swift, many condemning her on social media (mainly Twitter) and calling for a boycott of Pepsi Read More »
Allergan’s Botox will soon be available for dog and cat cosmetic treatments!
GE discourages Muslim children from pursuing STEM education!
Engineer due to testify in case against Bechtel found shot to death!
Walmart sells Chinese-made toy that kills 100s of children!
CVS importing fake drugs from Syria!
None of these stories, of course, are true, nor have they appeared anywhere. I made them up. But that doesn’t mean these stories and others like them—stories that could influence perceptions of your company and affect its sales—couldn’t appear on some obscure site you’ve never heard of and spread like wildfire through social media.
Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give marketers pause about the approach they take to the data analysis that has become so integral a part of their work. The lesson: Access to data doesn’t matter much if you don’t analyze it correctly. The big mistake in the election Read More »
Christopher Penn attended World of Watson last month, a conference named for IBM’s question answering (QA) computing system that brought 20,000 people together to learn and share about data and artificial intelligence and how they can transform businesses and industries.
It’s no surprise that Chris, SHIFT Communications’ vice president of Marketing Technology, bought a ticket for the show; Chris is a data geek. What is surprising is that, as far as he could tell, he was the only attendee from a public relations firm.
One non-IBM communicator. Out of 20,000.
Truthfully, it’s no so much surprising as it is unsurprisingly disheartening. Read More »
On the eve of the election, Deirdre Breakenridge, Irene Koehler and Donna Papacosta joined the FIR panel to talk about the election’s impact on PR, marketing, and social media, along with a number of other topics. Here’s the rundown…
Brands can prepare themselves for future assaults based on how political campaigns have engaged in an epic bot war to game online polls and inflate social media traffic.
Candidates used some channels many brands have ignored in their effort to reach Millennials and GenZ.
Social media itself is going through some convulsions based on this unique election Read More »