Will companies ever embrace a culture of messaging?

Addicted to Email

A study finding email remains the most important digital tool for American workers reveals some significant obstacles to the adoption of the kinds of collaborative applications that will be required to compete in 2015 and beyond.

Email’s roots go back to the early 1960s, making it a technology that is more than half a century old. Its business adoption began in the early 1990s, hampered by confusing and incompatible technologies, along with the usual legal and security concerns that accompany any new technology into the workplace. But once it took root, it was easily seen as a better communication tool than inter-office memos, faxes,… Read More »

The Hobson & Holtz Report - Podcast #789: January 5, 2015

FIRMarking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show;

Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big plans for smartwatches, it doesn’t pay for brands to try to sound too hip, Barclays Bank launches the first face-to-face video banking service in the UK; Ragan promo;

News That Fits: Five social trends you can expect to see in 2015; Michael Netzley’s Asia Report: How Asia is shaping the world’s EdTech scene; let’s talk about podcasting; the Media Monitoring Minute with CustomScoop;… Read More »

Friday Wrap #134: Snapchat deceived, Palm’s return, email’s dominance, McDonald’s beacons, and more

Friday Wrap 789
Flickr photo courtesy of Jeff Golden
I hope your New Year’s celebrations were fun and safe. Now it’s time to get on with the promise of the new year by keeping up with the latest developments, news, research, and ideas culled from around the web, notably those items that didn’t get a lot of attention. I select the items from my link blog, where I collect whatever strikes me as interesting; the link blog—which you’re welcome to follow—is also the source for stories I cover on my podcast. As you might expect, it has been a slow week, but there were still some interesting reports.

News

Snapchat deceived customers, FTC says—The U.S.… Read More »

Reflections on a decade of podcasting

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On January 3, 2005, Neville Hobson and I uploaded the first episode of For Immediate Release: The Hobson and Holtz Report. The 43-minute podcast was one of a few hundred available at the time. It was one of the few with co-hosts (most were individuals) as well as one of the first focused on business (most were either personal observations, music-focused, or all about tech).

If I’m not mistaken, it was also one of the first to feature co-hosts in two locations, Neville in Amsterdam and me here in Concord, California. Thank heaven for Skype.

It was also, definitely, the first podcast to address PR, marketing, communications, and… Read More »

Is “above the fold” design dead?

A newspaper in a rack displaying only the content above the foldConventional wisdom among designers led to most early websites contained in a horizontal rectangle that required no scrolling. Employing an old newspaper concept, designers resisted putting any content “below the fold,” or beyond the bottom of the visible browser window, since readers didn’t scroll. If you wanted your content to be seen, it needed to be above the fold.

There is a growing consensus that those days are over. The once-valid reasons for keeping content on a single screen and using hyperlinks to reveal deeper layers of content are no longer much of a concern.

There are still below-the-fold issues to keep in mind. Web… Read More »

Plague democratizes the infectious spread of information

An image shared on PlagueWhether Plague takes off or is relegated to the scrap heap of failed apps remains to be seen, but the idea is intriguing (if not downright revolutionary). At its core, Plague democratizes the process of determining what spreads through social media, and even what goes viral. The app bills itself as “an essentially different way to spread information.”

The idea is simple. You share something on the app—a video, a photo, an animated GIF, a link, your own thoughts—and it immediately “infects” the four people closest to you geographically who have downloaded and installed it. (You are automatically connected to all other Plague users as… Read More »

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