WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION
One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a Read More »
The current state of employee engagement isn’t pretty. According to Gallup, only 33% of employees are engaged with their jobs (that is, poised to deliver discretionary effort to help the company succeed).
Engagement isn’t everything, of course; other employee-related factors drive business results, from job satisfaction to a sense of purpose. But there’s a problem there, too. Gallup’s research indicates that “just four in 10 employees worldwide strongly agree that the mission or purpose of their company makes them feel their job is important. And less than half of workers in any industry feel strongly connected to their company’s Read More »
Most crisis communication plans miss a critical element: Employees. Ignored, they can innocently (or maliciously) make your existing problem even bigger. After all, their online friends most likely know where they work and if employees aren’t volunteering information, people in their social networks are soliciting it.
When engaged, employees can become powerful advocates and expand the reach of your messages. In an eye-opening webinar on October 7 (noon ET), I will offer solutions for keeping employees up to date, maintaining the highest possible levels of engagement as the organization endures its crisis. But that’s just the Read More »
Employee engagement was a constant theme in this week’s conversation with iCology founder Chuck Gose, internal communication measurement thought leader Angela Sinickas, and BBVA’s global head of employee communication, Peter Vogt. (Don’t worry; if you’re not involved with employee communication, there’s plenty to sink your teeth into in this episode for you, too.) Our topics included…
A Harvard Business Review article suggests there’s a dark side to engagement.
Internal communication departments are not adopting mobile solutions.
Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would Read More »