Friday Wrap #200: Wendy’s rules Twitter, coping with fake news, a deceptive Instagram account & more

Friday Wrap #200I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Register


Medium’s new trajectory—Twitter-co-founder Ev Williams announced a pivot for Medium, the publishing platform he founded. Included in the shift is the elimination of… Read More »

Voice tech is the new interface to everything

The Conversation Frontier

If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model and TV personality Kalani Hilliker Kalani Hilliker's Botonboard, they studied her conversational style across her various social media accounts, then unveiled a chatbot on the Kik mobile messaging platform that simulates conversation with her.

Hilliker has 3.3 million followers on Instagram alone. A lot of her fans flocked to the clearly-labeled chatbot, generating 14 times more… Read More »

FIR Podcast #68: Did any of us actually say any of this?

For Immediate Release

Cross-posted from the FIR Podcast Network

Artificial Intelligence is on the panel’s mind — among other things — as C.C. Chapman, Neville Hobson, and Dan York join Shel Holtz for the first episode of 2017 and the beginning of our 13th consecutive year of podcasting. Here’s the rundown:

  • The incoming press secretary for President-Elect Donald Trump has warned us not to expect business as usual when it comes to the administration’s relationship with the media. What does that bode for the press’s ability to hold the administration accountable — and will the philosophy extend beyond the White House to business?
  • Some… Read More »

Friday Wrap #199: Echo witnesses a murder, Russia protests via meme, brands prep for Trump attacks

Friday Wrap #199This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

No, engagement isn’t dead—I have been surprised to see so many articles proclaiming the death of employee engagement. The data they cite is fine; the conclusions they draw are absurd. While employees may not seek engagement, they do crave the things that engage them. And while too many surveys are more focused on… Read More »

FIR Podcast #67: Let’s launch a startup!

For Immediate Release

Cross-posted from the FIR Podcast Network

Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics:

  • Science kits from GE integrate with the Amazon Echo. How far can this kind of integration of cloud-based AI voice tech and real-world products go?
  • Mark Zuckerberg admits Facebook is a media company, albeit a new kind of media company. What might this mean for fake news (in the wake of a nuclear
  • threat in response to a fake news story)?
  • Is creating a startup a realistic goal for your very first… Read More »

Much ado about an entirely acceptable synonym

Much ado over a label

When staffers at the Internet Society took to their personal social media accounts to voice their support for the Society’s position on handing off oversight of the Internet’s domain name to ICANN, they weren’t pitching anything. The Society wasn’t selling anything, nor did it enroll employees in trying to help pitch anything. These were highly engaged employees who took it upon themselves to help people in their networks understand a complicated and misunderstood issue.

Increasingly, companies are voicing positions on issues that affect society. In recent months we have seen companies take sides on transgender bathroom rights,… Read More »

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