Is your company overlooking employees as it goes political?

Employee Communications in the Age of Corporate Activism

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST

What was it like on the Budweiser brewery floor the day after the Super Bowl?

Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue?

Corporate activism is on the rise. Consider just a few examples:

  • Business coalitions are rising up in Southern states to oppose legislation that would allow discrimination based on gender identity or force transgender people to use the bathroom associated with the gender on their birth certificates. Among the companies lending support to these advocacy groups are the likes of Delta Airlines, International… Read More »

FIR Podcast #73: One Crisis After Another

For Immediate Release

Cross-posted from the FIR Podcast Network

Note: This episode is the first of several that experiments with a streamlined format: two guest co-hosts instead of three panelists and fewer stories. The goal is to slim FIR down to a more listenable length. This first effort shaved more than 30 minutes off the usual length and next week we hope to reduce even more. Please let us know how you like the format — and the length by sending an email to .(JavaScript must be enabled to view this email address)

Friday Wrap #204: VW rebounds, Serial is back, NYT makes Snapchat move, blowback for Starbucks

Friday Wrap #204I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps at first, the company employed a “ruthlessly efficient PR strategy” to repair the brand image worldwide. Some reports also attribute VW’s repaired image to the simple fact that fading media coverage led to less… Read More »

FIR Podcast #72: Corporations Take Sides

For Immediate Release

Cross-posted from the FIR Podcast Network

Kelly Hoey, Andrea Weckerle, and Lynette Young were on the panel this week, reacting to the non-stop torrent of news from the White House and how business has responded, along with other communication-focused updates, including…

  • The range of corporate reactions to the presidential order implementing a temporary ban on immigration from seven predominantly Muslim countries
  • Samsung’s Galaxy Note 7 press conference, which some believe raised the bar for corporate apologies
  • The Public Relations Society of America’s statement on “alternative facts” and a call for public relations… Read More »

Friday Wrap #203: PRSA blasts “alternative facts,” Samsung sets a new crisis standard, audio surges

Friday Wrap #203I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

PRSA officially slams “alternative facts”—Good for PRSA (of which I am a member) for its official statement rebuking the White House for making false statements and labeling them “alternative facts.” The Public Relations Society of America issued a statement arguing that the behavior reflects badly on all communication professionals. President Jane Dvorak wrote, “PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never… Read More »

What does it take to get employees to keep coming back to your communication app?

Getting employees to come back to your appA lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting.

There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it.

Coming back to an app over and over again is called “retention.” In the app world, retention is a critical issue. Research has shown, for example, that for all the apps people install, they generally only use five apps with any degree of frequency.… Read More »

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