Employee activists are a good thing: one more reason to encourage workers to use social media

Employee activists onlineBack in December, when UPS’s Facebook page was the target of blistering comments from customers who didn’t get their deliveries by Christmas, many employees dove into the conversation, leaping to their employer’s defense. “I’m a driver,” wrote Larry Ledet, “Got off at 10:10 last night, 60hr weeks, I’m tired, Mother Nature, a booming economy and no one visiting malls any more cause this…no reason 4 anyone to be mad…Merry Christmas.” That was just one example.

Ledet was able to participate in the conversation without worrying about the effect on his employment because UPS has a clear social media policy that encourages employees to… Read More »

Chili’s controversy just one case of social media driving a brand to take a stand on a social issue

Chili'sLessons abound in the recent controversy surrounding restaurant chain Chili’s decision to cancel its autism-focused fundraiser. The controversy has emerged as one big cautionary tale with three key themes:

  • Companies need to perform due diligence before aligning with other organizations
  • Websites need to be reviewed regularly and revised based on the organization’s current reality
  • Since social media is emboldening (some might say forcing) organizations to take stands on issues, it is increasingly important for brands to understand the strength of its own market’s positions

The kerfuffle kicked off when Chili’s announced plans to donate… Read More »

Dear Eat24: Reach isn’t the only reason for a brand to have a Facebook presence

I’m an Eat24 customer. The restaurant delivery service offers a lot of local businesses here in Concord, so whenever we don’t feel like cooking or going out, I just fire up the Eat24 app on either my phone or tablet. We decide what kind of food we want (we’re partial to a local Chinese joint), check off the items for delivery, pay with the card on file, and 45 minutes later we’re chowing down.

The company is pretty responsive, too. Once, we ordered from a restaurant that was closed even though the app said it was open. We got an email within a couple minutes notifying us that they had canceled the order. But what if I had a problem the… Read More »

The Hobson & Holtz Report - Podcast #750: April 7, 2014

The Hobson & Holtz ReportIntro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;

Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;

News That Fits: Study says third-party reports more credible than branded content but does it matter?; Michael Netzley’s Asia Report: Asian mums might not be tiger, but they are internet users; five ways local customers… Read More »

Friday Wrap #95: Boost for financial services social media, voice-recognition mobile ads, and more

Friday Wrap #95Greetings from Orlando, where I spoke twice yesterday at Ragan Communications’ annual Social Media and Communications conference. This Friday Wrap—a little shorter than usual and a bit more hastily prepared—is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

SEC approves third-party social media endorsements—The financial services industry has been one of the latest to the… Read More »

FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

The Power of Visual StorytellingFIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gilglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes:

  • Human brain processes visuals 60,000 times faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your… Read More »

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