The Hobson & Holtz Report #812: Algorithms vs. trusted human editors

The Hobson & Holtz ReportIntro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is… Read More »

Friday Wrap #157: DMs unchained, Apple ad-blocking, VR in NFL training camp, internal comms lives

Friday Wrap #157
Wikimedia Commons photo courtesy of Andrew Dressel
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Twitter DMs can be as long as you want—Starting next month, you’ll be able to DM your friends on Twitter with a message of any… Read More »

The Hobson & Holtz Report #811: The state of internal communications

The Hobson & Holtz ReportIntro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;

Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;

News That Fits: The state of internal communication: Is it still viable as… Read More »

Friday Wrap #156: Vanishing voicemail, FTC’s native ad focus, two new crises, PR’s low score

Friday Wrap #156
Wikimedia Commons photo courtesy of Edward
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines, though with the release of Mary Meeker’s annual report on the state of the internet and the annual Google I/O previews, held yesterday, a couple of the items in today’s Wrap have made quite a splash. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate ReleaseRead More »

Are you ready to communicate via the Internet of Things?

Communications and the Internet of Things

You don’t hear many people in the PR/communications industry talking about the Internet of Things (IoT). Somebody told me in passing, “We’re busy communicating with people. The Interent of Things is devices connected to devices. That’s not our job.”

That’s a misguided point of view, one we need to correct quickly because IoT is becoming more and more integrated into the systems we use every day. Consider Google’s announcement at I/O last week that it is developing an operating system for the Internet of Things. It’s codenamed Brillo, and will targed ultra low-power devices—we’re talking light bulbs, door locks, and the like.… Read More »

The Hobson & Holtz Report #810: The deepening FIFA scandal, sponsors, and reputation

The Hobson & Holtz ReportIntro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with… Read More »

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