FIR Podcast #136: Guerilla Surveys and Bacon Cryptocurrencies

For Immediate Release

Cross-posted from the FIR Podcast Network.

Angela Sinickas joins host Shel Holtz to talk bout how a group of employees used a survey to get the CEO to pay attention to a problem in the culture when all else had failed. Also in this week’s episode:

  • A survey of journalists, bloggers, and influencers finds everyone wishes PR people would get to the point
  • The name of a restaurant with which Whole Foods had partnered led to a social media uproar
  • U2 is releasing an Augmented Reality app to use at the band’s upcoming concerts
  • Instagram users are getting fake comments and likes from real users
  • Conde Nast is creating content… Read More »

It may not be perfect, but Starbucks’ response to racial incident is on the right track

Demonstrators outside Philadelphia Starbucks

While Starbucks has earned considerable praise for how it has handled a recent crisis, it has also been subjected to some criticism and even some outright hate. Most of the ire aimed at Starbucks’ action is misguided and some remains to be seen.

To recap, two black men were waiting for a friend inside a Philadelphia Starbucks. They hadn’t bought anything but asked for the key to the men’s room. The manager declined and called the police, six of whom showed up and promptly arrested the two men for trespassing. As the officers were leading them out of the store, their friend (who was white) arrived and asked what they had done. The… Read More »

FIR Podcast #135: About That “You’re the Product” Trope…

For Immediate Release

Cross-posted from the FIR Podcast Network.

Lee Odden joins Shel for a chat about optimizing content for voice search and Elizabeth Sosnow drops in to talk about how communicators can help employees improve their interpersonal communication skills. Also in this week’s episode:

  • Google plans to double podcasts heard on its platforms
  • The #DeleteFacebook movement isn’t having much of an impact (and no, you’re not the product)
  • A burger joint’s effort to get publicity based on its employees unionizing backfires
  • There’s an ad on the blockchain
  • Dan York’s tech report looks at Mosaic’s 25th anniversary, news links in Twitter,… Read More »

FIR Podcast #134: Earned Media? Sponsored Content? Who Cares?

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this April edition of The Hobson & Holtz Report, Neville and Shel talk about…

  • Starbucks’ response to a racial incident in Philadelphia that went viral and sparked protests
  • In an effort to reduce “noise pollution,” Ghana wants Muslims to issue the call to prayer via WhatsApp
  • The line between earned and paid media is blurring and consumers don’t care which is which
  • There’s a reckoning coming for terms and conditions
  • Augmented Reality is making huge inroads (except in corporate communications)
  • Journalists in developing countries are using drones and sensors to cover… Read More »

FIR Podcast #133: Narcissism, Consumerism, and Activism

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature PR analytics thought leader Christopher S. Penn on the growing risks posed by “deepfakes,” videos convincingly altered with the help of Artificial Intelligence, and customer service expert Frank Eliason on why Facebook users just aren’t abandoning the social network in droves in the wake of its Cambridge Analytica scandal. Also in this episode:

  • The Arthur W. Page Society is updating its mission and purpose (and launching a podcast)
  • An Augmented Reality app (on hold for now due to trademark issues) presents the activist’s view of SeaWorld in Orlando… Read More »

FIR Podcast #132: Your Mission is Not Your Purpose

For Immediate Release

Cross-posted from the FIR Podcast Network.

Sharon McIntosh, host of the EE Voice podcast and a veteran internal communications executive now consulting with companies on communicating change, joins FIR host Shel Holtz to talk about the mistake companies make when they assume their mission and their purpose are the same things. Also in this episode:

  • Reddit redesigned its website and some of the most outspoken users on the web were basically fine with it.
  • Families are the biggest users and advocates for smart speakers, so where is all the voice-based content marketing?
  • Google employees petitioned CEO Sundar Pichai to drop a… Read More »

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