All evidence points to a burgeoning wearable tech category

Hyginex health worker braceletHospital leaders everywhere struggle to get staff to wash their hands. Studies reveal that, without campaigns and reminders, hospital workers wash their hands about 30% of the time they’re working with patients. In Canada alone, this results in an estimated 220,000 healthcare-associated infections each year, and more than 8,000 deaths.

As a result, hospitals try everything from clever videos to security-like systems to monitor whether employees have washed their hands each time they’ve entered an intensive care room.

In Israel, a startup called Hyginex has come up with a better solution that is producing significant results. It’s a… Read More »

The Hobson & Holtz Report - Podcast #763: July 7, 2014

The Hobson & Holtz ReportIntro: CustomScoop’s "Media Bullseye Roundtable" joining the FIR Podcast Network, changes in how to subscribe to "TV @ Work";

Quick News: Will robots write your client’s next press release?, e-voting experiments end in Norway, Morgan Stanley allows brokers to tweet original messages, Getty offers catalogue of 45,000 royalty-free music tracks; Ragan promo;

News That Fits: The future of the workforce may be part-time says Google; Dan York’s Tech Report: goodbye Orkut, Skype ends developer program, and more; the rise of social professional networks; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the… Read More »

Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

The window is closing on the opportunity to get native advertising right

Let's get native advertising right

Last June at the IABC World Conference in New York, Richard Edelman told attendees at his opening keynote that the PR industry had only about a year to get control of native advertising before it fell irrevocably into the hands of advertisers who would undoubtedly screw it up.

That window is closing and the impact of advertising dominance in the native ad space is already being felt. Earlier this week, Outbrain banned native advertising from the inventory of content it promotes on websites.

Many of the lists of recommended related content at the end of posts on publisher sites are provided by Outbrain and its competitors. They’re… Read More »

The Hobson & Holtz Report - Podcast #762: June 30, 2014

The Hobson & Holtz ReportIntro: ‘Mobile Mind Shift’ book review actually coming this week;

Quick News: How to look at your website the way Google does, GE expands online content presence with policy hub designed to promote discourse, how to setup Twitter Cards for a WordPress blog, Google drops profile photos and circle count from authorship in search results, Technorati drops blog rank tool; Ragan promo;

News That Fits: The truth about Facebook’s organic reach; Michael Netzley’s Asia Report: how QR code functionality is helping to boost the economic fortunes of a Japanese village, and more; PR pitching from PR Hacker: spamming on an industrial scale?; the… Read More »

Facebook ran an A/B test. Get out the torches and pitchforks!

The Pitchfork and Torches Crowd Comes After Facebook Again

One of the things the Internet is best at is righteous indignation. The crowd can take up its pitchforks and torches in a heartbeat. Virtual lynchings are becoming the norm and, just as when lynchings happened IRL, they often target innocent victims. The media, quick to jump on a meme gaining velocity, spreads the stories with equal disregard for critical thinking or fact checking.

Consider fast-food chain KFC, vilified and pilloried when the crowd became outraged—outraged, I tell you—that an employee in a Mississippi restaurant asked the grandmother of a young girl disfigured in a pit bull attack to leave because her appearance was… Read More »

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