Bacon-wrapped hot dog Flickr image courtesy of Arnold GatilaoThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number four link in a search for the restaurant. The owner sued, claiming Read More »
A Dutch nonprofit, Just B.V., is behind the latest effort to get people to stop using Facebook. The campaign, “99 Days of Freedom,” was inspired by the recent Facebook A/B test that suppressed some posts to see if a more upbeat or downbeat News Feed prompted users to post more positive or negative updates of their own.
The campaign wants you to commit to dumping Facebook for 99 days, long enough to determine whether your emotions undergo any kind of metamorphosis from not using the social network. The campaign website is host to an image you can use to replace your profile picture; there’s also a personalized countdown you can share Read More »
Quick News: Twitter releases new analytics dashboard; beware of Google Maps hackers; how to unfollow, mute or ignore people on Facebook, Twitter, LinkedIn and more; Pew identifies threats to the Internet; Ragan promo;
News That Fits: Should content marketing efforts evolve into "media as a service?"; Michael Netzley’s Asia Report: Apple continues to face challenges in China, and more; the House of Commons debate: is wearable technology an ethics nightmare for communicators?; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; Read More »
Flickr photo courtesy of Matt ReinboldThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner Read More »
FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst.
From the book description on Amazon:
“Mobile has reprogrammed your customers’ brains.
“Your customers now turn to their smartphones for everything. What’s Read More »
Hospital leaders everywhere struggle to get staff to wash their hands. Studies reveal that, without campaigns and reminders, hospital workers wash their hands about 30% of the time they’re working with patients. In Canada alone, this results in an estimated 220,000 healthcare-associated infections each year, and more than 8,000 deaths.
As a result, hospitals try everything from clever videos to security-like systems to monitor whether employees have washed their hands each time they’ve entered an intensive care room.
In Israel, a startup called Hyginex has come up with a better solution that is producing significant results. It’s a Read More »