The Hobson & Holtz Report #821: The pitfalls of product promotion on social media

The Hobson & Holtz ReportIntro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man… Read More »

Emoji are here to stay so start figuring out how they fit in your communications

My feeble attempt at a sentence in emojiThe emoji at left is my feeble attempt to pose a question: Is communication better with emoji?

Among my peers, I mostly hear a lot of disdain for these cartoony icons strung together to form a sentence or a thought or to convey an idea or emotion. On his now-defunct Jay Today, Jay Baer asked if marketers should take emoji seriously. Comments to the YouTube post were mostly dismissive, characterized by this one: “I am too old to spend extra time trying to translate what emoji mean. I want words—please.” Jay himself concluded that emoji users should listen to the same advice he offers his children: “Use your words.”

As a writer, I’m… Read More »

Friday Wrap #166: Press release services hacked, LOL is DOA, Periscope’s base grows, a WiFi network

Friday Wrap #166
Flickr photo of sinister wrapped statues courtesy of Henry Burrows

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

A big blow to wire service credibility—It’s actually a pretty smart (if dasterdly) scheme: Hack into… Read More »

Podcast: The Hobson & Holtz Report #820—Marketing is shifting from agencies and moving in-house

The Hobson & Holtz ReportIntro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry Hawk, EE Voice with Sharon McIntosh and Sharon Phillips;

Quick News: Is VR the future for Second Life?, the New York Times live-blogged GOP debate directly from Slack using a Chrome extension, 3 reasons Millennials are getting fired, beware the fake embedded tweet; CustomScoop promo;

News That Fits: Marketing is shifting from agencies and moving in-house; Dan York’s Tech Report, including… Read More »

Friday Wrap #165: Ripple effect on reputation, VR shipments to skyrocket, GIFs for communication

Wrapped buildings on Parliament Hill
Image of Ottawa’s Parliament Hill (West Block) undergoing
renovation courtesy of Michael Pardo
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Airlines look to their reputations in wake of Cecil the Lion outrage—How do… Read More »

The Hobson & Holtz Report #819: The ad-blocking revolution is just months away

The Hobson & Holtz ReportIntro: Two new FIR Interviews coming this week;

Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for publishers; the Media Monitoring Minute with CustomScoop;

News That Fits: The ad-blocking revolution is just months away; listener comments; what’s the fate of Google+, and should communicators remain engaged?; Igloo Software promo; Dan York’s Tech Report: Cecil the lion and mob rule, latest WordPress update breaks websites, Facebook owns 20 percent of… Read More »

Page 2 of 593 pages  < 1 2 3 4 >  Last ›