FIR Podcast #125: I Love My Parents, Lady Gaga and Humpty Dumpty

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations feature Peter Himler on companies using founders and entrepreneurs as spokespersons, Donna Papacosta on the Oxford Comma, and David Spark on a study on business video consumption habits. Other stories include…

  • Google has introduced its own version of Stories
  • You can still buy a newspaper from a newspaper rack
  • Twitter’s new feature streams local news video from the scene of breaking news
  • Facebook is creating a section in Watch to feature breaking news
  • Comments on Twitter or YouTube could get you banned from Twitch
  • Facebook is making it easier for… Read More »

FIR Podcast #124: Founders as Spokespersons

For Immediate Release

Cross-posted from the FIR Podcast Network.

Company founders are turning up more and more as spokepersons in advertising and marketing. (Have you heard the founder of Third Love or the co-founders of Bombas pitching their products on the radio instead of a paid spokesperson?) On this week’s FIR, hear conversations about this trend with Scott Monty and Gerard Corbett. Also on this week’s episode:

  • Facebook tests a downvote option
  • Publishers dropped from Facebook’s News Feed are turning to LinkedIn
  • Dodge faces backlash for invoking Dr. Martin Luther King in a Super Bowl ad
  • Smart speakers are gaining the public’s trust by… Read More »

FIR Podcast #123: Tide Pods and Crock-Pots

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations featured Melissa Agnes on how two companies deftly handled surprise issues not of their own making, Kami Huyse on Richard Edelman’s assertion that PR needs to pivot from advocacy to education, and Sharon McIntosh on a Pew study revealing how workers feel about trending workplace issues. Also in this episode…

  • Could Facebook be getting ready to kill the News Feed altogether?
  • Facebook users accustomed to getting their news on the social network are going back to mainstream media for their news
  • People are creating porn with AI, using the faces of celebrities;… Read More »

FIR Episode #122: Hefty But Good—Trust Us, You’ll Love It

For Immediate Release

Cross-posted from the FIR Podcast Network.

The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers the 2018 Edelman Trust Barometer (including the role of influencers as influence marketing efforts move from agencies to in-house departments), the rise of live-streaming video (with 95% of executives planning to use it this year), pharmaceutical companies with strong social media presences, a department store encouraging customers to follow employees’ personal social media accounts, and the possibility that we soon will be gesturing at instead of talking… Read More »

FIR Episode #121: The CEO Makes How Much?

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations featured Jen Phillips on CVS’s decision to eliminate airbrushing from ads for beauty products it carries and Augie Ray on Visa’s new sonic brand, a two-note sound you’ll hear when completing financial transactions using your Visa card. Also in this episode…

  • Internal communicators need to start explaining why their CEOs are paid so much
  • Facebook video views have plummeted in the wake of its News Feed algorithm change
  • The biggest investment company in the world has a message for business leaders: Contribute to society or look elsewhere for funding
  • Airbnb is… Read More »

Friday Wrap #247: TWiT vs. Twitter, CVS and real beauty, what Visa sounds like, AR as a feature

Friday Wrap #247I choose the items to appear in the Wrap from those I have curated into my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

TWiT is suing Twitter—TWiT—Leo Laporte’s podcast network anchored by This Week in Tech—has filed a lawsuit against Twitter alleging breach of contract and trademark infringement. Laporte says he and Twitter co-founder Ev Williams came to an agreement of Twitter’s name based on the fact that Twitter would not venture into TWiT’s market. (TWiT existed before Twitter.) But Twitter is now distributing content including video, which Laporte… Read More »

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