Friday Wrap #185: A growing social media skills gap, lower engagement in bigger companies, and more

Friday Wrap #185The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Facebook’s live… Read More »

One thing HR needs to do to make work a great experience

Who in HR answers when employees call?

There is nothing new about the notion that Human Resources staff should adopt a customer service mentality in their dealings with employees. The HR department at Texas A&M, for example, has a page dedicated to the concept on its website, where they claim that HR “is committed to service excellence and we expect our staff to provide excellent customer service at every point of contact.” A piece in the San Francisco Chronicle’s small business section argues that “A customer service mentality in HR requires all HR staff members to deal with employees of the company as internal customers and to see the mission of the HR department as a… Read More »

Friday Wrap #184: A taste of Peach, brands blow Bowie tributes, Snapchat is mainstream, and more

Friday Wrap #184The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Snooping on… Read More »

How to reinvent your internal communications department (before it’s too late)

saving employee communications

The employee communications department is at risk of becoming irrelevant. There already are voices calling for companies to do away with them, arguing that a function focusing on one discrete audience is anachronistic given everybody’s ability to see what everybody else is saying.

I noted in a post about a year ago that BBC’s former HR and Internal Communications Director, Lucy Adams, wrote, “Internal communications as a narrowly defined function and approach is dead.” Gerard Corbett—a PR agency CEO and former honcho at PRSA, wrote that “Maybe it’s time to let go of ‘internal’ and ‘employee’ as modifiers of communications to… Read More »

Friday Wrap #183: More Twitter characters, new native ad guidelines,CEOs’ engagement failure

Friday Wrap #183Happy new year to Friday Wrap readers! In 2015, we had the uncommon experience of both Christmas and New Year’s falling on Fridays, so the Wrap took a break. I hope your break was rewarding and refreshing. As a result of the two-week break, this week’s Wrap is longer than usual, as my collection of items covers three weeks instead of just one. Also, I have noticed a lot of new subscribers to the Wrap; a very warm welcome to all of you! The Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be… Read More »

Let’s kill the front group

Let's kill the front group (image of fingers crossed behind back)Public relations practitioners have, for decades, wearily accepted cynicism about our industry. We are spinmeisters. We help companies get away with doing the wrong thing. We put lipstick on pigs, deflect attention from problems, we piss off the journalists we rely on, we spam the web with non-news…

The criticisms and complaints aimed at PR are endless.

Part of the problem is visibility. Bad PR gets called out. Good PR is invisible. There is far more good PR going on than bad, but nobody is aware that what they’re seeing was conceived and crafted by a public relations specialist. But much of the negative perception people have of PR… Read More »

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