Audio never really took off on the Web. Not the way images and video have.
It hasn’t been as bad as some people would have you believe. Podcasting is alive and well, for example, but its uptake has never come anywhere near the success of video. And have you noticed that the default for Vine videos is audio off?
Audio’s online stagnation is attributable to any number of factors, many of which were articulated brilliantly in a Digg Original by Stan Alcorn titled, Is This Thing On? Alcorn bases his long, thoughtful piece on the premise that audio just doesn’t go viral. He quotes radio and podcast producer Nate DiMeo, who said, “If you Read More »
If the question sounds absurd, consider that once, companies exercised tremendous discretion in providing employees with access to phones. In the early days of phones in business, concerns ranged from employees wasting time on calls to the inadvertent sharing of confidential information made too easy by casual conversation, from rising telephone costs incurred by employees who didn’t really need one to outright laziness as employees put off writing letters, opting instead to wait until the last minute and then just pick up the phone.
The idea of doing business today without a phone is unthinkable. Everyone has them, from clerical staff Read More »
Intro: We recorded this episode via Zoom.us rather than Skype: let us know what you think of the audio quality;
Quick News: "The business of blogging" ebook published by Stephen Waddington with insights from 15 business bloggers; 10,000 racial slurs used daily on Twitter; The Holmes Report describes the top 12 crises of 2013; three social media developments in air travel including airline use of Google Glass; Ragan promo;
News That Fits: Update on native advertising and brand journalism; Dan York’s Tech Report on changes to Yammer, GitHub updater, Walmart’s plan for the .grocery top-level domain, and more; ADAC’s PR disaster and Read More »
Happy Valentine’s Day! (c) Can Stock PhotoThe Friday Wrap is a weekly compendium of articles of interest to communicators that may h ave flown by under your radar. I collect stories from which I cull the items that will appear in the Wrap on my link blog, LinksFromShel.tumblr.com; I also draw on this curated collection for items I report on my podcast, The Hobson and Holtz Report. Feel free to follow the link blog to stay on top of all kinds of interesting news, reports and analysis.
Above the fold
Journalists are tapping brand journalism as a source
Companies are increasingly adopting the concept of brand journalism—employing Read More »
On March 13, 2001, Cerner Corporation CEO Neal L. Patterson sent an email aimed at some 400 company managers, intended to “start a fire.” The email spread, first through the organization, then beyond.
Patterson’s letter began like this:
We are getting less than 40 hours of work from a large number of our K.C.-based EMPLOYEES. The parking lot is sparsely used at 8 a.m.; likewise at 5 p.m. As managers—you either do not know what your EMPLOYEES are doing; or you do not CARE. You have created expectations on the work effort which allowed this to happen inside Cerner, creating a very unhealthy environment. In either case, you have a
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News That Fits: What does your brand sound like?; Michael Netzley’s Asia Report: How humor and networks are being used for political struggle in India and Thailand; nine things you need to know about using social media at work; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; five social media tips from The Wall Street Journal; what’s new on the FIR Podcast Network; Dan York’s Tech Read More »