On January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Register
Medium’s new trajectory—Twitter-co-founder Ev Williams announced a pivot for Medium, the publishing platform he founded. Included in the shift is the elimination of Read More »
If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting 16-year-old dancer, model and TV personality Kalani Hilliker onboard, they studied her conversational style across her various social media accounts, then unveiled a chatbot on the Kik mobile messaging platform that simulates conversation with her.
Hilliker has 3.3 million followers on Instagram alone. A lot of her fans flocked to the clearly-labeled chatbot, generating 14 times more Read More »
Artificial Intelligence is on the panel’s mind — among other things — as C.C. Chapman, Neville Hobson, and Dan York join Shel Holtz for the first episode of 2017 and the beginning of our 13th consecutive year of podcasting. Here’s the rundown:
The incoming press secretary for President-Elect Donald Trump has warned us not to expect business as usual when it comes to the administration’s relationship with the media. What does that bode for the press’s ability to hold the administration accountable — and will the philosophy extend beyond the White House to business?
This is traditionally a slow news week, so it’s a shorter-than-usual Wrap this week (and likely next week, as well, unless CES delivers some surprises). I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.
No, engagement isn’t dead—I have been surprised to see so many articles proclaiming the death of employee engagement. The data they cite is fine; the conclusions they draw are absurd. While employees may not seek engagement, they do crave the things that engage them. And while too many surveys are more focused on Read More »
When staffers at the Internet Society took to their personal social media accounts to voice their support for the Society’s position on handing off oversight of the Internet’s domain name to ICANN, they weren’t pitching anything. The Society wasn’t selling anything, nor did it enroll employees in trying to help pitch anything. These were highly engaged employees who took it upon themselves to help people in their networks understand a complicated and misunderstood issue.
Increasingly, companies are voicing positions on issues that affect society. In recent months we have seen companies take sides on transgender bathroom rights, Read More »