Internet isn’t changing habits

When I need a business phone number, I go to the yellow pages on Yahoo. When I want to know a sports score, I turn to ESPN. (In fact, if the Dodgers are playing and the game isn’t being broadcast up here in the Bay Area, I pull up a Java-enabled gamecast that allows me to follow the game pitch-by-pitch.) I pay my bills online. I am also, apparently, in the minority.

According to a new study released by the Pew Internet and American Life Project,  “while nearly all Internet users go online to conduct some of their ordinary day-to-day activities online, most still default to the traditional offline ways of communicating, transacting… Read More »

Nonprofits tap into blogs

Trevor Cook’s Corporate Engagement blog points to an article in the The Chronicle of Corporate Philanthropy about the use of blogs to heighten awareness of the non-profit’s mission. The article spotlights environmental nonprofit Earth Share, based in Washington State, which has had trouble getting anybody to visit its Web site. Last year, the group began publishing a blog and saw traffic to its Web site quadruple.

“The blogs were the pieces that people were visiting,” according to Dave Manelski, the group’s program coordinator. “That was our idea, to get more people to the Web site. Give them more information and they will become more… Read More »

Blog Jam

Kevin Dugan, author of the Strategic PR blog, notes that Fast Company magazine will hold a two-day Web event called FC Now Blog Jam. Some 25 hosts were recruited from among volunteers to post over August 12 and 13. Dugan will be among the contributors.

If you’re unfamiliar with the “Jam” concept, it originated with IBM as a proof of concept for its intranet as a collaborative envrionment. I’ve written on the Jams before and I may again. There were more to IBM’s Jams than just postings, but the use of a blogging environment to manage the conversation is an intriguing one. Could it be the next step in the evolution of IBM’s intranet, W3?… Read More »

Adobe Customer Service: an oxymoron

If I can’t use my blog to complain, what good is having a blog?

It’s entirely my fault that I lost my Adobe Acrobat Professional 6.0 CD. But when I called Adobe and paid my $20-plus for a replacement CD, I expected to be up and running in a couple days. But when the CD showed up, it was Acrobat Standard, which wasn’t what I had and I couldn’t use anyway. Replacement CDs from Adobe only work with your original serial number, and mine was a Professional serial number that would be rejected in an installation of Acrobat Standard.

So I called. I heard abject apologies. They weren’t going to charge me for the correct disk, which showed up… Read More »

Amazon’s blogcasts

The Web site includes a section called “Early Adopters.” Here, that small group of people who have to have the first release of gadgets, music, movies, or whatever can find out what the newest items are and satisfy that jones. Amazon offers early-adopter categories for electronics, hand-helds, DVDs, cell phones, books, tools and hardware, video games, cameras, and more.

Each of those category pages now includes a “blogcast”,  a roundup of items from blogs that focus on the category’s products. The blogcasts appear to be automated through the capture of RSS feeds, since some items in the blogcasts are accompanied by… Read More »

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