Where’s the news?

I’m spending my Saturday putting the finishing touches on a report for a client. The report covers the results of an employee survey, focus groups and a card-sorting exercise, all geared toward improving the intranet so it can become a more reliable work resource that has a genuine impact on productivity and, by extension, the bottom line.

As I was covering one issue and making the related recommendation, it struck me that I’ve written this before for other clients. A lot. It goes something like this:

There is no single place to find all the news covered on the intranet’s various pages and sites. Environmental, health and safety news… Read More »

Skype vs. Vonage

On Neville Hobson’s recommendation, I tried Skype today. Download and installation were a snap, following which I called Neville. I’m in the San Francisco Bay Area, Neville’s in The Netherlands. I’ve never heard phone call sound so good. You know the expression, “It sounds like you’re in the next room?” The next room has nothing on this. Neville sounded like he was a CD recording.

So I like Skype, a peer-to-peer solution from the folks who brought you Kazaa. However, you have to pay for calls to people who don’t have Skype (it’s free to those who do), and those without Skype can’t call you at all. When your computer’s off, so is Skype.… Read More »

Out of control

Traditional organizational communication is all about control. The organization has a message, a brand, an image. The communicator’s job is to ensure these assets are projected correctly into the marketplace in support of overarching business goals.

Here’s an example. Back when I was director of corporate communications for an ophthalmic pharmaceutical company, I got a phone call one day from a reporter with one of the TV stations in Waco, Texas, where the company operated a manufacturing facility. “The sherrif has arrested a local man for selling contact lenses to school kids on street corners,” he told me. “We want to know if they’re… Read More »

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