Pop-up ads do their job

Here’s one from the “blinding flash of the obvious” department. Wired News reports that pop-up ads and other annoying, intrusive, interruptive advertising—including spam—works. Well, yeah. I sorta figured that’s why they were still around. If advertisers weren’t making money off these aggravations, they would have vanished a long time ago.

The article notes that pop-ups generate 5 to 10 times the response rate of banner ads. Further, last year consumers spent $32 billion (with a b) on products advertised in e-mail messages.

This just reinforces my belief that the only way to put an end to spam and pop-ups is through a public awareness… Read More »

You’ll never get rich…

Associated Press reports that most bloggers aren’t in it for the money. The article quotes Sreenath Sreenivasan, professor of new media at Columbia University. Sreenivasan, who also reports on technology for WABC-TV, says blogger income hasn’t increased commensurate with their visibility. “There’s a very tiny percentage of people who are making anywhere close to a living from blogs,” he said.

Uncovering political forgeries

By now you’ve probably heard that the documents shown last night on 60 Minutes II may be forgeries despite CBS’s contention that a handwriting expert validated them as authentic. What you may not be hearing from the traditional media is that bloggers—notably some who are also dedicated computer geeks—are the ones who have uncovered what may turn out to be fraud. (CBS is standing by its story, and Dan Rather asserts that the documents are only one piece of the puzzle.) Who else would spend time comparing kerning in Word to kerning on a typewriter? Tech Central Station has the full story.

What to do about employee communications?

Back on August 28, I wrote an entry in which I stated that employee communications as a profession has been a failure. Advocates of strategic internal communication (myself included), along with associations like IABC that represent the profession, have argued for years that effective employee communications aligns employees with company goals and objectives. We maintain that solid internal communications produces bottom-line results. But a study from Accenture reveals that executives believe their employees are not aligned, that they don’t understand how their jobs fit into the bigger picture.

From where I sit, that means internal… Read More »

Laying down guidelines for corporate blogging

At Groove Networks, Ray Ozzie’s peer-to-peer workplace collaboration software company, employees are encouraged to blog. Ozzie outlined a policy in 2002 that warns employees not to disclose information that could cause problems, asks employees to be respectful when talking about their colleagues, and advises employees to use a disclaimer. As a result, the blogs written by employees cause few problems but lend the company a character the public otherwise wouldn’t perceive.

Groove is not alone in setting policies for employee blogging, a topic discussed in a recent ClickZ article. The article includes links to examples of policies from… Read More »

Keeping track of political blogs

The presidential campaign is the subject of more blogging right now than just about anything else, and BlogPulse has set up Campaign Radar 2004 to help you see at a glance what the blog buzz is about the candidates and the issues.

According to Search Engine Journal, Campaign Radar 2004 uses the same technology that powers Intelliseek’s buzz monitoring service for Fortune 1000 brands.

According to the SEJ article, “In addition to daily lists of top issues and how they?re being discussed in the political blogosphere, Campaign Radar 2004 also will provide two daily trend graphs ? one that tracks blog discussion on presidential and vice… Read More »

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