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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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TR Cutler, Inc. is in the business of providing marketing and public relations services to manufacturing companies, so it’s with a grain of salt that I report a Cutler-sponsored study showing that aggressive public relations can improve the Web site traffic of manufacturing companies.

Actually, the study wasn’t designed to draw a connection between Web site traffic and PR. The survey of 1,198 …

Rich Ord makes the case in an article in WebProNews that business blogs (he cites Steve Rubel’s Micropersuasion as an example) “are the beginning of the new business influencers ? complimenting business and industry websites and magazines. ” While it’s possible for these blogs to become profitable businesses, just like a trade publication, Ord believes

More promising is how industry blogs will impact business…

Steve Rubel points to a new blog from Typepad that covers Enterprise RSS, “All About RSS in the Enterprise.” Since I’ve been promoting the use of RSS internally for a couple years, I’m thrilled to see a resource dedicated to its promotion. So far, the blog includes a presentation Disney’s Mike Pusateri made at an O’Reilly conference.

The situation effort at the City of Tacoma in Washington state symbolizes what solid employee communications can accomplish. Overall, the city is facing some of its biggest challenges in years. Under these circumstances, morale and commitment among employees could naturally suffer. But thanks to the work of the communications staff, feedback from employees indicates that communication between workers and the…

Cameras were not allowed inside the Scott Peterson murder trial, where closing arguments are being delivered today. That’s not stopping Court TV from getting news to their on-camera reporters outside the courthouse. In the courtroom, reporters are typing updates on their Blackberry communication devices. Reporters are interrupting their analyses to glance at their Blackberries and tell the audience, “I’m getting a report that…

Most RSS feeds give you headlines for every new entry on a blog. Of course, the use of RSS outside the world of blogs is somewhat more sophisticated. The New York Times and Washington Post feeds don’t deliver every headline. You subscribe for feeds from various sections. Now Engadget has applied the same sense to its blog, allowing users to subscribe to…

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