OJR on “comment spam”

Online Journalism Review’s Mark Glaser has penned a column dealing with comment spam.  “Basically, spammers have been using blogs to help boost their standings in Google searches by posting massive numbers of comments that include links to their pornography sites, scams and get-rich-quick sites. If your site is linked by a top-ranked site or blog, then Google will often raise your site’s ranking—at least that’s the thinking of spammers.”

Comment spammers have been hitting top-rated blogs, leading several to simply turn off comments. (Glaser quotes blogging godfather Dave Winer, who says comments aren’t critical to blogs anyway.) Other… Read More »

Communicate ineffectively, go to jail

Ineffective internal communications in North America can result in a disenfranchised workforce, diminished competitiveness, reduced profits, and a litany of other woes. At least you can’t be fined for it.

Beginning in March, companies operating in the European Union (EU) can be fined up to 75,000 pounds for violating a directive that compels them to communicate effectively with their employees. The directive gives employees the right to know about everything that materially affects their job security, prospects and future, according to Pauline Arnot, director of Beattie Communications, a UK internal communication consultancy.

I’m… Read More »

Search Engine Watch opens blog to deliver news

Search Engine Watch (SEW) certainly isn’t the first to do it, but the popular Web site’s adoption of a blog as a means of communicating current news could easily make this use of blogs more evident to others.

MediaMap was the first to do it (at least the first I was aware of), using a blog to post updates about media moves as soon as they happened. This was a terrific innovation, but wasn’t seen by many people. The audience for the kind of news MediaMap had to offer was small. (Bacon’s has since acquired MediaMap and maintains the blog.)

SEW has a larger audience and its move will be noticed. It could become clear to many… Read More »

The resurgence of internal communications

I’m worried about employee communications as a profession based on shockingly bad performance across the business world. That doesn’t mean some companies aren’t getting it right. In fact, in some organizations, employee communications is replacing media relations as the hot communications spot.

That’s the conclusion of Amy Friedman in a piece she wrote for Positioning Online, the Web newsletter from communications recruiting firm Heyman Associates. “CEOs understand that in order to communicate objectives, internal communications must be a priority,” she writes. “It?s not just a means to ensure the employee population is invested in the… Read More »

E-mail isn’t dead

Articles and blogs continue to tout the potential for RSS to replace e-mail. The motivation to find a replacement is obvious: Nobody can spam you with an RSS feed. The spam problem continues to exacerbate, with spam accounting for 92% of the e-mail MXlogic Threat Center processed in August (compared to 84% a month earlier), 70% of the e-mail MessageLabs processed in August, and 87% of the e-mail processed by FrontBridge.

There are other benefits to RSS over e-mail. For instance, if you no longer want to receive a feed, you simply dump your subscription. There is no need to go through the rigamarole of unsubscribing, which doesn’t work… Read More »

Schilder’s List

My post on the ineffectiveness of internal communications (as evidenced by executive opinions revealed in an Accenture study) was picked up by PR Canada, prompting several responses from folks who may not have read my blog. Among those posting their own thoughts was Jana Schilder, an Ontario-based communications consultant.

Schilder lists five reasons why employee communcations is ineffective.

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