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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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It shouldn’t surprise anyone that a rudimentary application, Vogbrowser, is already available to offer video feeds to subscribers via RSS. It’s the logical evolution from the podcasting phase, according to a Wired News item.

“We think of it internally as TiVocasting,” said Scott Rafer, president and chief executive of the blog search engine Feedster, which has begun offering video feeds through a dedicated site,…

There’s already been plenty of chatter about Marqui’s program to pay bloggers to write about the company. Today’s Globe and Mail offers an in-depth look at the program, including interviews with some who doubt its wisdom.

Jason Calacanis, co-founder of New York-based Weblogs Inc., is among those most concerned about the pay-to-blog model. He says the separation of advertising and content works well in…

Dear David:

What can I say about your opening item on the December 6, 2004 Ragan Report‘s page one column, “Blog wonks need chill pill”? It’s wrong on so many levels it’s difficult to know where to begin. You and I have known one another for, what, more than a decade now? I’m sure that, since your editorial was distributed to all the Ragan Report‘s readers and…

Every now and then, somebody in an audience will point to my name on a PowerPoint slide and ask, “What does the ABC mean?” My favorite answer: “It’s as far as I got.” I always get serious, though, and explain that ABC is the acronym for Accredited Business Communicator, a distinction offered by the International Association of Business Communicators (IABC).

I have always believed in the value…

Among bloggers, Sun Microsystems’ Chief Technology Officer, Jonathan Scwhartz, is a star. As one of the highest-ranking corporate officials to put keyboard to blog, he has become a prominent advocate for the kind of connection a blog can create between a company and its audiences. Business 2.0 offers up an interview with Schwartz on how to blog effectively. Among Schwart’s observations:

What I’m…

According to many of the bloggers I read every day, blogs are the future of public relations. Christopher Calfi—chairman and CEO of Cerdado, Inc.—thinks they’re just the first salvo in a new era of the “social customer.” Writing in CRMGuru, Calfi says wikis and social networks provide even greater opportunities for companies to “break down the walls between companies and their customers, enabling the creation…

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