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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a…

Measurement has been a critical employee communications topic since I first started working in the field more years ago than I care to admit. Professional associations and conference companies host entire conferences on the topic. Studies have been produced. Consultants specialize in it. And based on research I see every year, a significant number of communicators do not engage in…

Gaming. Blockchain. NFTs. The Metaverse. They are all colliding, creating something bigger than any single one of these platforms. In the October episode of For Immediate Release, Neville and Shel talk about this phenomenon and some of the companies making it happen. Also in this month’s Hobson & Holtz Report, Neville and Shel discuss the rise of robo-voices, how some companies are…

The September installment of The Hobson & Holtz Report includes reports on these stories:

  • Apple, Google, and Facebook are all in the news and none of it is good. In fact, some employees are up in arms.
  • Gartner’s Emerging Technology Hype Cycle for 2021 is out.
  • There are CEOs who won’t touch social media with a 10-foot pole. Then there are those who want…

If you had asked him, Salvatore Scumace probably would have told you he was a very satisfied employee. After all, for 15 years he got paid but never once put in an appearance at work. He earned more than $645,000 over those years, payment for work as a fire safety employee that he never performed. Undoubtedly, there are many who…

The July installment of The Hobson & Holtz Report includes reports on these stories:

  • Subway employs SEO and SEM to fight reports that there’s no tuna in its tuna sandwich
  • Wikipedia in Arabic and bring books back to Mosul: A brief interview with Ideas Beyond Borders founder Faisal Saeed Al Mutar
  • Communicating the return to the workplace is a change management…

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