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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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While there’s ample reporting these days about the blogging backlash, I’m not reading much about the concurrent backlash against wikis. Yet as the blogging skeptics and critics find their voice, wikis are getting bound up in the discussion. For example, a post expressing dismay about IBM’s employee blogging initiative, “The PC Doctor” also takes a swipe at the wiki IBM used to set its employee blogging…

Content summary: Solving recent audio problems; listeners’ comments (on improving audio quality; blocking employee access to blogs; tools to create RSS feeds; Nikon’s camera problems and the PR perspective; the media and podcasting; media training movie); readers write to Business Week about their blogging cover story; upcoming communication and blog events in Australia; search engine optimization and blogs; IBM’s strategic initiative on company-wide…

The full-page ad on page86 of the June 2005 issue of PC World features a large headline screaming from a red background: “Record Everything Your Employees Do On The Internet.” The bottom features the heads of three employees. On their foreheads are these words:

“I pass company secrets via the web.” “I surf porn websites from behind my cubicle walls.” “I shop online after closing my office door.”

The ad is from

There’s a lot of discussion over Bill Gates’ prediction that cell phones will eventually displace the iPod as the media player of choice. Over at Strategic Public Relations, there’s skepticism: “...are we asking too much from a device where small size is clearly an advantage? I mean, several mobile phone models are starting to look more like a choking hazard than a wireless…

At some point during yesterday’s “For Immediate Release” podcast, Neville and I revisited the issue of newspapers producing podcasts. Coupled with newspaper blogs, it seems clear that this move is recognition by some mainstream media (MSM) that to survive, they need to embrace new media and integrate it into their current offerings. The Philadelphia Daily News’ PhillyFeed, for example (which I reported on here…

With the usual press release-driven fanfare, reserach company eMarketer has released a new study, “The Business of Blogging.” Asking price: US $695.

According to eMarketer’s hype, the study covers…

  • What are the three main reasons blogs have not caught on with businesses?
  • How many US businesses are currently blogging?
  • How many plan to blog in the future?
  • Should marketers tap into the blog market?
  • How large is the blog…

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