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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Recent statements by US President George W. Bush and some of his top staff members makes you wonder if they’re getting or ignoring advice from people who understand the principles of public relations. It almost seems like a deliberate attempt to undermine their own PR efforts.

Caveat: This is not a political discussion. It’s an analysis of a PR move that happens to have…

Robin Good has put together a list of RSS tools and toys, most of which I’d never heard of. I particularly like RSS Mix, “a new free service which allows you to input multiple RSS feeds and to obtain in return a master mix feed which brings together all the individual feeds into one.” Pop2RSS converts incoming POP mail messages into an RSS feed.…

While it’s the wannabe DJs who are attracting all the media attention in the fast-spreading world of podcasting, ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:

  • Podcasts lower the threshold for publishing audio content
  • Podcasts encourage two-way communication with listeners
  • Podcasts extend the reach of Internet sites
  • Podcasting can be used…

Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist - and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island Discs; the challenges of communicating the EU…

Neville and I were copied on an email from Steve O’Keefe over at the IAOC in which he said he tried sending out the association’s newsletter but it kept bouncing back. The reason, he learned, was the URL for our podcast, “For Immediate Release.” The URL was in the body of the message, but the mail server at the IAOC’s Internet Service Provider wouldn’t…

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