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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Sam Whitmore, the fellow behind Sam Whitmore’s Media Survey, has launched a new podcast you should listen to: Tech Media This Week. It’s short, intelligent, and deals with issues of interest to most of us in the PR world. There’s a story, for example, about the impending sale of Fast Company magazine and an analysis from a PR perspective BusinessWeek’s June 20 cover story, “The…

Every now and then, I drop by Web Digest for Marketers to see what’s on Larry Chase’s mind. I’ve never worked in marketing or marcom, but it’s hard to deny that—at least in terms of the channels we use—marketing and PR are joined at the hip.

On my last visit, I found Chase has posted his “Top 10 Trends for the Next 10 Years..” Personally, I’m reluctant to…

Content summary: Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 and #3; PR blogosphere talk about Ketchum; vSkype…

Frank Barnako reports that a new analysis, “The Podcast Value Chain Analysis” (PDF file), concludes that the most popular podcasting content is erotica. I’ll be getting my hands on this report one way or another. So far, Podcast Alley is the only means of which I’m aware that assesses podcast popularity, and this week’s top 10 don’t include any erotica (unless you include Dawn & Drew’s frank…

My friend Charles Pizzo sent me a text message to let me know he was trying to trackback from his blog to mine, but it wasn’t working. Some research with the folks at Expression Engine revealed that it has to do with the randomization feature, which they desribe this way:

A random code number will be added to the end of each…

While Neville was away at the at-sea Communication Directors Conference, I proceeded with the “For Immediate Release” podcast with our first-even guest host, Sam Whitmore, who runs Sam Whitmore’s Media Survey and writes the media column for Forbes.com. One of the topics Sam raised was the wall that exists in most business publications between the print and online staffs. The print staff—where…

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