Thwarting AdLinks

I have just finished adding Javascript to all of my sites, including this blog, that will keep Google from adding links to my content. I’ve read comments by many that those who oppose the Google AdLinks initiative need to “get over themselves.” Sorry. Can’t do it.

I’ve read all the arguments against AdLinks and shrug over most of them. For me, it comes down to one simple issue: This is my content and I should be able to control what I link to and what I don’t. I have changed my Creative Commons license to ensure that my work remains available for anyone who wants to use it unless they plan to make money from it. That includes Google.… Read More »

Is traditional marketing dead?

Over the weekend, I finished switching my Web site over to a new content management system. I had been using Mamboserver, but wasn’t as thrilled with it as I thought I’d be, so I switched to phpWebSite, which is a vast improvement. Interestingly, on the heels of the switchover came some input that suggested, perhaps, that static Web pages are a thing of the past in light of the conversational nature of blogs. Are static Web sites (and, for that matter, magazine ads) dinosaurs that should be consigned to the dustbin of communication history?

I’ve given this extensive consideration, weighed the implications, and reached a conclusion:

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Specialized consultancies revisited

I suppose I need to clarify what I wrote the other day when I commented on the sudden explosion in the number of consultantices and practices focused on the communication tactics of blogs, wikis, RSS and podcasting. Apparently some readers thought I was down on the idea such practice or any outsourcing resources focused on helping organizations move forward with these tools.

I do not think this is a bad idea in general. I only think it’s a bad idea if it’s done badly. And I fear a lot of such practices will be done badly. I referred back to the proliferation of Web design consultantcies in the mid-1990s as an example. I wasn’t… Read More »

Interview with an A-list geek blogger

On the March 7 installment of our podcast, “For Immediate Release,” Neville and I spent better than half an hour interviewing renowned Microsoft geek blogger Robert Scoble. The interview touched on a variety of topics ranging from the theoretical (the notion of “anti-marketing”) to the tactical (the role of headlines in blogs). Robert also suggested what the “A” in “A-list blogger” might stand for.

Mostly, we’d like people to get the podcast feed, but for those of you who prefer the old-fashioned approach, Neville (whom nobody could accuse of laziness) has transcribed the entire interview and posted it to the podcast blog. You can also… Read More »

Students say blogs improve education

Catching up on e-mail (I fell behind while on the road), I found this from Bud Gibson, assistant professor of business information technology at the University of Michigan (I’m in the process of reading Bud’s synopsis, which is fascinating):

I’ve noticed you have an interest in blogging in education from your posts on: blogging at Auburn, the BBC report on the impact of blogging in academia, and the effect of blogging homework in middle schools.

Last Fall, at the University of Michigan’s Ross School of Business, we developed a “learning blogosphere” to help students communicate with each other and the professor.  Students kept blogs,… Read More »

The Hobson & Holtz Report - Podcast #13: March 7, 2005

Content summary: A discussion about IBM’s 2,800 internal blogs - how do they enable collaboration in the workplace?; and a 38-minute conversation with Robert Scoble, Microsoft’s “geek blogger” - on evangelism, anti-marketing, blogging, RSS and reading feeds, email mailing lists, relationships with colleagues, internal blogs at Microsoft, The Red Couch book project, a blogging ombudsman, advice for communicators.

Show notes for March 7, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3,… Read More »

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