A media-focused guide to RSS

After I posted about Alexandra Samuel’s RSS tutorial, I got an email from Linda Zimmer of Marcom:Interactive:

We posted a primer on RSS specifically as a media relations tool.  It was part of the the same summary of our “Modern Media Tools for Modern Media Relations” presentation that Gary Goldhammer mentioned to you via email where we included and played a bit of the Hobson & Holtz Report for our PRSA colleagues during the presentation.

Narrowcasting is a very good thing, and an RSS guide aimed at people who do media relations is a great idea. You’ll find it here.

RS Huh?

As I noted earlier, most communicators still don’t know what RSS is and it still takes a while for the idea to seep in. (Once they get it, you can almost smell the rubber burning.) I know this from recent practical experience. I’m on my lunch break on the second day of my third “Writing for the Wired World” workshop in nine days. I introduce RSS in each one, and for those who don’t already understand RSS, it’s a challenge to wrap their minds around it.

Fortunately, in a classroom setting, I can take as much time as I need to help the concept gel. What about all those people who visit your page and see the orange box or the “Syndicate”… Read More »

Ketchum’s iffy ideas

PR heavyweight Ketchum has come under considerable fire for the launch of its new-media practice, notably because the company doesn’t appear to have any bloggers on its team who can bring any kind of experience to the table. (Neville points to an excellent post from Constantin Basturea that coolly analyzes Ketchum’s mistakes.)

Ketchum does have a website that addresses some new media issues, called Ketchum Ideas. The site offers an idea a day. I haven’t read them all; so far, in fact, just the one our friend James Cherkoff of Open Sauce Marketing forwarded along, in which he is quoted. It deals with the need to factor blogs into crisis… Read More »

The Hobson & Holtz Report - Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.

Show notes for June 20, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live… Read More »

LA Times wikitorial makes a hasty departure

As newspapers experiment with blogs and podcasts, it must have seemed like a good idea to the editors of the Los Angeles Times to see if another element of the social software suite could be put to good use. The notion of a wiki for newspapers isn’t new; after all, Jimmy Wales, the founder of Wikipedia, has been giving it a go with Wikinews. But the Times didn’t offer up a citizen journalism effort. Instead, they gave readers the opportunity to collaborate on editorials.

Dubbed the Wikitorial, the idea attracted some skeptical attention. Most wondered how editorials—opinions by nature—could be handed over to community control without… Read More »

Interview: Josh Hallett, Hyku - June 17, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.

About our conversation partner:

Josh HallettJosh Hallett is an expert in the utilization of web and internet-based technologies for business communications. For more than ten years, he has been working with… Read More »

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