Forget Pew. Forrester research supports podcasting

Podcasting naysayers are pointing to admissions by the Pew Internet and American Life Project that it inflated the number of people listening to podcasts. Now, however, Forrester Research—another institution whose research is generally accepted at face value—has estimated that podcasting and satellite radio will grow through the rest of the decade with 32.4 million US households listening in.

An article in Internet Week cites Forrester analyst Ted Schadler suggesting that the growth surge will be spurred on by consumer desire “to listen to what they want, when they want, on the device of their choosing.” Podcasting is expected to reach… Read More »

Interview: James Cherkoff and Johnnie Moore on Open Source Marketing - April 12, 2005

In this first of our new series of For Immediate Release podcast interviews, separate from our “Hobson & Holtz Report” bi-weekly podcasts, Shel and I enjoyed a 35-minute conversation with James Cherkoff and Johnnie Moore about open source marketing.

Download the conversation here (MP3, 14.6MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

About our conversation partners:

James Cherkoff was an Associate Director at Burson-Marsteller,… Read More »

Boeing beefs up its blog

A lot of criticism has been aimed at Randy’s Journal, the pseudo-blog from Boeing Vice President Randy Beseler. The only thing this site had in common with blogs was the blog-like entries. No comments, no trackbacks, no permalinks, no RSS feeds. You can debate the need to allow comments; I’ve noted here before that Dave Winer, the guy who (for all practical purposes) invented blogging, doesn’t think comments are a requirement, since you can use your own blog to comment on what you’ve read and use a trackback to link to the original post. But a blog that misses all these characteristics? Now that’s what I call a fake blog.

Now, Lee… Read More »

CBC: “We don’t need no stinking publicists”

The Globe & Mail is reporting today that the Canadian Broadcasting Corporation (CBC) has laid off 35 employees from its communications group—mostly publicists—as part of an effort to cut $1.7 million from the department’s annual budget.

The employees—based in Halifax, Toronto and Vancouver—were told their work would be shifted to outside PR agencies, although the CBC will hire five “promotions managers” who will serve as a liaison between the network and the outside agencies, working to draw more attention to radio and TV programming. One of the PR people losing his job after nearly 20 years with the CBC said, “They basically laid off… Read More »

The Hobson & Holtz Report - Podcast #23: April 11, 2005

Content summary: Listeners’ comments (podcasters’ and bloggers’ credibility on reporting information; what’s your favourite tool for conductng a communications audit and why?; on not liking listening to Catholic Insider; another perspective on the Gomery inquiry in Canada); blog aggregators, attribution and copyright; video news releases re-visited; organization turf wars on who owns branding; General Motors, the LA Times and the GM blog; IABC blog relaunch looking good; EFF guide to anonymous blogging; podcast and blog at the Marriott Courtyard; the world’s first wi-fi train service, maybe or not.

Show notes for April 11, 2005

Download MP3 podcast

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Why “big journalism” still matters

Dan Gillmor’s short piece about the value professional journalism brings to the table has elicited a variety of responses. Gillmor points to a New York Times investigation that required a commitment of resources—personnel, money, and time—resulting in an expose. Gillmor doubts any individual blogger would be able to make the same kind of commitment in pursuit of a story.

Pete Shinbach agrees. Andy Lark is skeptical, noting he found the story on the blog Sploid (although it’s just a link to the NYT piece).

Thinking about the resources newspapers and other “big journalism” (to quote Gillmor) are willing to dedicate to a story made me… Read More »

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