2004-09-17
Posted on September 17, 2004 7:03 am by Shel Holtz
| General
I didn’t even know my friend Pete Shinbach had a blog of his own (called The Bach Door), but I wasn’t surprised to find good information as soon as I visited it. Pete points out that Wikipedia opened a wiki dedicated to Hurricane Ivan. Here, the community contributes information about the hurricane and provides links to additional information and resources. There’s a current status update, links to details about how different communities are preparing, a history of the storm, and details about Ivan’s impact, along with a wealth of links to relevant sites. It’s a perfect example of the power of collaborative communication, with… Read More »
2004-09-17
Posted on September 17, 2004 6:56 am by Shel Holtz
| Media
ProfNet founder Dan Forbush has started a blog called Media Insider with Maria Perez. ProfNet has been around forever, one of the first PR services to take advantage of the Net by linking reporters with experts they can interview and quote. Media Insider talks about media outlets and offers advice, like how to get events listed in newspaper calendars. Thanks to Steve Rubel’s Micropersuasion for pointing it out.
2004-09-17
Posted on September 17, 2004 6:47 am by Shel Holtz
| Internal
Is it a sign that public relations people are entirely clucless about employee communications? The UK edition of PR Week released an article today that offers advice for communicating to employees during a takeover. While a couple case studies give the article some life, the advice is a blinding flash of the obvious: Be open. Be honest. “At times of instability, staff not only deserve to know what is going on in their own organisation, but also to hear it from the very top. This means that as soon as a takeover bid goes public, the comms team must be open and honest with employees and secure the engagement of senior management.”
Oh,… Read More »
2004-09-16
Posted on September 16, 2004 3:25 pm by Shel Holtz
| Technology
Online Journalism Review’s Mark Glaser has penned a column dealing with comment spam. “Basically, spammers have been using blogs to help boost their standings in Google searches by posting massive numbers of comments that include links to their pornography sites, scams and get-rich-quick sites. If your site is linked by a top-ranked site or blog, then Google will often raise your site’s ranking—at least that’s the thinking of spammers.”
Comment spammers have been hitting top-rated blogs, leading several to simply turn off comments. (Glaser quotes blogging godfather Dave Winer, who says comments aren’t critical to blogs anyway.) Other… Read More »
2004-09-16
Posted on September 16, 2004 1:50 pm by Shel Holtz
| Internal
Ineffective internal communications in North America can result in a disenfranchised workforce, diminished competitiveness, reduced profits, and a litany of other woes. At least you can’t be fined for it.
Beginning in March, companies operating in the European Union (EU) can be fined up to 75,000 pounds for violating a directive that compels them to communicate effectively with their employees. The directive gives employees the right to know about everything that materially affects their job security, prospects and future, according to Pauline Arnot, director of Beattie Communications, a UK internal communication consultancy.
I’m… Read More »
2004-09-16
Posted on September 16, 2004 12:09 pm by Shel Holtz
| External
Search Engine Watch (SEW) certainly isn’t the first to do it, but the popular Web site’s adoption of a blog as a means of communicating current news could easily make this use of blogs more evident to others.
MediaMap was the first to do it (at least the first I was aware of), using a blog to post updates about media moves as soon as they happened. This was a terrific innovation, but wasn’t seen by many people. The audience for the kind of news MediaMap had to offer was small. (Bacon’s has since acquired MediaMap and maintains the blog.)
SEW has a larger audience and its move will be noticed. It could become clear to many… Read More »
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