Five reasons podcasting matters to businesses

While it’s the wannabe DJs who are attracting all the media attention in the fast-spreading world of podcasting, has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:

  • Podcasts lower the threshold for publishing audio content
  • Podcasts encourage two-way communication with listeners
  • Podcasts extend the reach of Internet sites
  • Podcasting can be used to extend the frequency of contact with customers
  • Podcasts make audio files easy to find on the Internet

The article provides more detail on each point.

The Hobson & Holtz Report - Podcast #37: May 30, 2005

Content summary: Listeners’ comments (on podcast vertigo and rich media search; full-content RSS feeds are the way to go; garbled ID3 tags); getting on an email blacklist - and getting off it; more Naked Conversations; tips on presentations; Flash-based RSS aggregator; good and bad business podcast listening; Flash-based media players and MP3 files; Desert Island Discs; the challenges of communicating the EU Constitution.

Show notes for May 30, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 73-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file hereRead More »

Blacklisting blogs

Neville and I were copied on an email from Steve O’Keefe over at the IAOC in which he said he tried sending out the association’s newsletter but it kept bouncing back. The reason, he learned, was the URL for our podcast, “For Immediate Release.” The URL was in the body of the message, but the mail server at the IAOC’s Internet Service Provider wouldn’t let the email go through as long as our URL was included. We were, it turns out, on a couple of blacklists.

Specifically, we were listed on some RBLs, which stands for “Real-time Blackhole List.” One was through a mail provider called Outblaze, the other a private service called SURBL.… Read More »

Blogs and insider trading

I read a few posts that dismissed my argument that press releases still serve an important function: Complying with regulatory requirements for disclosing any news that could affect an organization’s share price. One of these comments, I recall, noted that failure to comply would be a small price to pay in return for the benefits that accrue to companies that switch their disclosure over to the more authentic human voice of a blog.

That’s an irresponsible position, at best. In the US, the Securities and Exchange Commission has companies under a microscope following the abuses of Enron, Tyco, WorldComm, and others. Martha Stewart went… Read More »

Road Weary

Some people put up link blogs. Neville has one that talks about technology. Me? I needed a place to bitch and whine about travel. I didn’t want to do it in this blog, so I started a new one. It’s called Road Weary. You don’t have to read it. Honest. I created it as an outlet for frustration with various players in the travel industry, a place to vent. If you read it, you may never get on a plane, stay in a hotel, or set foot in a taxi again.

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