Campaign to promote print focuses on print

The Print Council is going on the offensive. With the assistance of a coalition of eight public relations agencies that have banded together to produce pro bono work, The Print Council is undertaking a campaign to remind content producers of print’s virtues. According to a Pressbox article, the work these eight agencies will perform includes writing press releases and backgrounders. One will also provide advertising services.

It’s amusing to think of a campaign to support print resulting in a bunch of articles appearing in newspapers. It could be that one or more of the agencies involved plans to go beyond press releases and… Read More »

NPR covers employee blogging

I’m in a hotel room in San Antonio, Texas, listening to a streaming audio file offered by National Public Radio from its “Talk of the Nation” broadcast. The topic: employee blogging. Right now, I’m listening to former Google employee Mark Jen, who was fired for blogging (and is currently working at Plaxo on, among other things, development of an employee blogging policy. So far, I haven’t heard much new, but hearing people talk about the issues provides a somewhat different perspective than reading about it. It’s also interesting to hear the points of view of those who called in on the topic.

Also interviewed is an employment… Read More »

The Hobson and Holtz Report - Podcast #35: May 23, 2005

Content summary: Listeners’ comments (on Rush Limbaugh podcasting, building trust for a blog, tech issues with podcasts and iPods, guest hosting FIR, creating an RSS feed for blog comments); Kensington lock hack follow up; a savage view of Naked Conversations; favourite podcasts and how to produce them; Flash-ing round workplace restrictions on browsers and aggregators; Desert Island discs; seeking freelance writers via blogs; creating a list of CEO intranet blogs.

Show notes for May 23, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute conversation recorded live from Concord, California, USA, and… Read More »

iTunes to accommodate podcasts

Steve Jobs, Apple’s CEO, announced at the Wall Street Journal’s “D3: All Things Digital” conference in San Diego that the next iteration of Apple’s iTunes software will accommodate podcasts. The new software is due in about 60 days.

Frank Barnako’s Internet Daily quotes Mena Trott, co-founder of Six Apart Inc: “Current plans call for podcasts to be free downloads. Users will submit their podcasts and Apple will be hand picking the content it makes available to iTunes users.” Barnako notes that Jobs’ remarks followed a meeting with podcasting evangelist Adam Curry.

No changes to the iPod itself were announced, such as wireless… Read More »

Interview: Mike Wing, IBM - May 20, 2005

For anyone with an opinion about corporate blogging, the big news this week was IBM’s dynamic step into the blogosphere with their initiative to enable employee blogging and making publicly available their detailed employee blogging guidelines.

In this special edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 53-minute conversation with Mike Wing, IBM’s Vice President Strategic Communications, about the big news and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike’s commentary and opinion on a wide range of… Read More »

The Hobson & Holtz Report - Podcast #34: May 19, 2005

Content summary: Listeners’ comments (on IBM’s blogging guidelines; on a great podcast for marketers and PRs who want a tech twist with their communication); the case of the computer lock and the toilet roll; communicators in government and layers of bureaucracy; blogs and creating consumer trust; in communication, as always, the audience is in charge; may the force be with you for blogging; Oracle starts podcasting.

Show notes for May 19, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3,… Read More »

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