Posted on November 2, 2004 8:22 am by Shel Holtz
Rich Ord makes the case in an article in WebProNews that business blogs (he cites Steve Rubel’s Micropersuasion as an example) “are the beginning of the new business influencers ? complimenting business and industry websites and magazines. ” While it’s possible for these blogs to become profitable businesses, just like a trade publication, Ord believes
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More promising is how industry blogs will impact business decisions. Industry blogs will become a primary source of information for managers and corporate influencers. We are on the verge of a new wave of successful e-publishing businesses based on niche blogs. Over the next couple of
Posted on November 2, 2004 8:16 am by Shel Holtz
Steve Rubel points to a new blog from Typepad that covers Enterprise RSS, “All About RSS in the Enterprise.” Since I’ve been promoting the use of RSS internally for a couple years, I’m thrilled to see a resource dedicated to its promotion. So far, the blog includes a presentation Disney’s Mike Pusateri made at an O’Reilly conference.
Posted on November 2, 2004 8:05 am by Shel Holtz
The situation effort at the City of Tacoma in Washington state symbolizes what solid employee communications can accomplish. Overall, the city is facing some of its biggest challenges in years. Under these circumstances, morale and commitment among employees could naturally suffer. But thanks to the work of the communications staff, feedback from employees indicates that communication between workers and the city has never been better.
So, of course, the city has decided to eliminate employee communications. Those challenging circumstances led to a 50% budget reduction for the city’s communication department, and the supervisor elected
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Posted on November 1, 2004 10:34 am by Shel Holtz
Cameras were not allowed inside the Scott Peterson murder trial, where closing arguments are being delivered today. That’s not stopping Court TV from getting news to their on-camera reporters outside the courthouse. In the courtroom, reporters are typing updates on their Blackberry communication devices. Reporters are interrupting their analyses to glance at their Blackberries and tell the audience, “I’m getting a report that juror number four looks…”
I can’t wait to see what will happen when Blackberries incorporate the video capabilities of some other phones.
Posted on November 1, 2004 10:28 am by Shel Holtz
Most RSS feeds give you headlines for every new entry on a blog. Of course, the use of RSS outside the world of blogs is somewhat more sophisticated. The New York Times and Washington Post feeds don’t deliver every headline. You subscribe for feeds from various sections. Now Engadget has applied the same sense to its blog, allowing users to subscribe to the various categories instead of the whole blog.
For those of us using software that doesn’t provide that capability, we can only wait for the coders to jump on the bandwagon and add it to their programs. In the meantime, it’ll be interesting to see how the trend evolves.
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Posted on November 1, 2004 8:21 am by Shel Holtz
One of the plusses about working in public relations is that our job is predicated on the notion of building relationships with audiences. Some advertisers, it seems, are bent on doing as much damage as possible to those relationships, if they existed in the first place. The latest bonehead move from the advertising world (not surprisingly, a political ad) is a pop-up video that appears in the America Online instant messaging (AIM) application. The Washington Post reports that an anti-Kerry ad appeared in the AOL app over a period of several days. The video image of Kerry appeared above the buddy list while an audio track proclaimed,
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