Corporate blogs and Sarbanes-Oxley

Another in the ever-proliferating series of articles on blogging for business comes from Electronic Business Online with input from Sun Microsystems and Intel, among others. One interesting comment in this piece comes for Sun’s Andy Lark, vp of Corporate Communications: “Even on my own blog, I’m not protected by the First Amendment. I’m governed by Sarbanes-Oxley.”

Thus, the article contends:

“Blogs are no different from e-mail or instant messaging in terms of rules of engagement???no offensive content or dissemination of proprietary information is allowed on a public site. “Just as with e-mail and instant messaging,” warns Nancy…

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Do you provide tech support for your parents?

My mom lives about 500 miles away, in Los Angeles, so most of the tech support I provide is over the phone. Whenever I’m in LA, though, I’ll listen to her latest list of PC woes, most of which are easy fixes. I have found that most of my computer-savvy colleagues provide the same kind of support for their parents. Thanks to a link from Geek News Central, I’ve found a blog post that lists, then details, several steps every tech-centric son or daughter should take with mom’s computer. I’m proud to say I’ve done all of these, just not all in one session.

There’s also much wisdom in the 68 (so far) comments.… Read More »

Hallmark’s online research success story

Hallmark, the Kansas City-based greeting card company, has employed online consumer research for three years now. Based on a comparison of the results with those of traditional research (i.e., focus groups), the online efforts are now a regular part of the company’s research effort. In a Marketing Sherpa interview,  Tom Brailsford, Manager of Advancing Capabilities, notes:

“You can do three focus groups and hear from about 24 consumers and it’ll cost you two or three weeks and $10,000. We can hear regularly from 150 consumers in 36 hours on a particular issue. We have evidence from linguistic analyses that suggests that the content we…

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What it takes to be an A-list podcaster

Wired News offers a nice look at podcasting with a focus on the A-list podcasters. The piece quotes “Cluetrain Manifesto” co-author, blogger and podcaster Doc Searls: “To me, it’s sort of like evaluating an ecosystem when there are three blades of grass pushing up through the dirt.“I think it’s the future of whatever the people will replace radio with…. It’s a way for the demand side to supply itself.”

The article delves into some of the characteristics of early podcasting success, including the need to be quirky, cliquey and cultish. Neville and I are listening. Does the PR profession qualify as a cult?… Read More »

IM benefits outweigh risks

There seem to be two types of articles these days about the role of instant messaging in business. One points out the hazards—exposure to viruses, employees wasting time in non-work-related IM conversations—and those that tout the business benefits. Both sides of the issue are addressed in a piece today from CNN International in a way that makes perfect sense to me: Take steps to deal with the risks so you can reap the benefits.

If only the company profiled weren’t UK’s Betfair, an online gaming company. The company offers a legitimate business perspective, with its infrastructure director noting, “We do 300 transactions a second and… Read More »

Blogs and copyright

Back when I was in journalism school, Journalism Law was a required class. The late Dr. Ken DeVol did a great job teaching us about libel and a host of other legal issues of importance to journalists. Copyright was among them. Unfortunately, most bloggers don’t have the benefit of being required to take a class in law, leading many to make assumptions that are—at least, so far—false.

LLRX.com has a worthwhile piece that lists eight copyright myths that have been taken for granted on the Net for years but have been exacerbated by the explosion in blogging. The article provides detail about each myth. Here’s the short list:

  1. It???s okay… Read More »

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