Intranet podcasting: an idea whose time has come

I’m working with a company to develop a strategic internal communication plan. Part of the research phase includes a communication-focused survey of employees. One section of the survey asks employees to rate their interest in potential new channels. Podcating is one of the choices.

I’m anxious to see podcasting introduced to the employee communications mix. I’d love to help a company figure out how to do it well.

As with most new technologies, podcasting is earning sneers and eye-rolls from most executives. Even as General Motors launches podcasts, the notion of intranet-based podcasts just isn’t resonating with communication… Read More »

Newspaper uses a blog to demystify budget process

If you’ve ever worked for a newspaper (I have, although longer ago than I care to admit), or if you ever watched an episode of “Lou Grant,” you know that the foundation of the editorial process is the daily budget meeting. Here, section editors meet with the brass to decide which stories get in and which don’t, which make the front page, which go above the fold. It’s the epitome of the gatekeeper model.

Here in California’s Contra Costa County, the Contra Costa Times invites readers to come sit in on the budget meeting. I’m not sure how many people do, but they can’t possibly accommodate more than a few on any given day. The Ventura… Read More »

Bloggers, journalists, and ethics

Online Journalism Review has a comprehensive examination of the issue of ethics in blogging. The piece by J.D. Lasica explores the Marqi pay-for-blogging debate, the efforts to establish a bloggers’ code of ethics, and the distinctions between bloggers (no code) and journalists (a clearly defined code as maintained by the Society for Professional Journalists).

Among the efforts to establish a code of ethics comes a new one from the Word of Mouth Marketing Association. Like other attempts, there’s noting intrinsically wrong with this one, but getting bloggers to adopt it is another story. The WOMMA’s attempt is in draft form; the… Read More »

Hired for blogging

We hear too often these days—certainly too often to keep reporting it every time it happens—that some poor schlemiel has been fired for blogging. It’s nice, then, to be able to report that one of those luckless bloggers has been hired due largely to the same blog that got him canned.

Joe Gordon was dismissed form his job at bookseller Waterstone’s based on less-than-complimentary posts on his blog about his employer. The folks at Forbidden Planet, a comic book chain, read the tale and headhunted Gordon, according to an article in the Edinburg Evening News. And the job they’ve offered him is considerably better than the one he lost.… Read More »

Mainstream media isn’t over, but now it’s just another player

Wall Street Journal contributing editor Peggy Noonan has managed, in one short column, to articulate the relationship between bloggers and mainstream media (MSM), past and present.

“Blogging changes how business is done in American journalism. The MSM isn’t over. It just can no longer pose as if it is The Guardian of Established Truth. The MSM is just another player now. A big one, but a player.”

Noonan lists seven characteristics of the power bloggers wield that distinguish them from MSM, including the following:

  • They use the tools of MSM
  • They sell original insight
  • They are free of MSM constraints including length of content and… Read More »

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