In and out of line with the Wonkette

imageAnna Marie Cox, the A-list blogger behind Wonkette, provided the keynote Friday morning at the Ragan Corporate Communicator’s Conference. She said several things that had me shaking my head, but one thing she said was so smart and right that the mistakes pale in comparison.

The keynote took the form of an interview with Charles Pizzo (pictured with Cox) tossing the questions. At one point, Pizzo asked how companies can deal with the fact that thousands of bloggers are poised to attack them and capitalize on their mistakes. Cox’s answer was spot on. Companies, she said, have to give up control in order to gain control. They must strive… Read More »

Pizzo blogs the Ragan conference

I’m in Las Vegas—Caesars Palace, to be precise—for Ragan Communications’ 14th annual Corporate Communicator’s Conference. It’s a good show, so far. I saw Matthew Podboy give a great session on how communicators can use wikis. And I just wrapped up a presentation on the potential for business podcasting. But you don’t need to be here to get some value out of the conference. You can read the blog.

Ragan is hosting the blog, which former IABC Chairman Charles Pizzo is writing. He’s posting in pretty close to real time on as many sessions as he possibly can, and he’s doing it with his usual wry humor. Ragan is requiring no review or… Read More »

The Hobson & Holtz Report - Podcast #40: June 9, 2005

Shel HoltzContent summary: Introducing our co-host, Sam Whitmore (left); Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to reduce spending on product PR; the concept of media training for journalists so they can hold their own with media-trained executives; Neville’s experience at the London Geek Dinner; Neville’s presentation on the Communication Director’s Forum… Read More »

The Hobson & Holtz Report - Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on staring a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.

Show notes for June 6, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file hereRead More »

Podcasts and interactivity

I reported recently on an article that listed five reasons businesses should consider podcasting. One of them was that podcasts encourage two-way communication with listeners. Specifically, according to the author James Lewin,

Because podcasts are built on RSS 2.0, the lingua franca of the blog world, podcast content is easy to subscribe to and blog about. This encourages other publishers to add their meta-comments about a podcast.

Because podcast feeds are often built with blog-tools, they frequently support comments and track back, which encourage a two-way dialog about the content. This two-way conversation is important,…

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John Edwards’ video blog

When they talk about convergence, I don’t think this is what they mean, but convergence is exactly what it is. Sen. John Edwards, already a podcaster, has introduced a video blog—or vlog—that takes the form of an interview. The interviewer? It’s Amanda Congdon, the anchor at Rocketboom, the highly entertaining and addictive daily news vlog. Congdon opens the vlog with this bit of text:

When I learned that the Senator was interested in this medium I thought: what better a way for him to deliver his political message and communicate with people around the world. So, on the patio of his lovely home in Georgetown, John Edwards and I had a…

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