Aggregators abound

This morning, perusing my RSS feeds, I found an item I wanted to blog about. The source was an site out of India called Webnewswire.  (The item prompted my post on whether blogs might someday replace press releases.) As I tried to figure out who wrote the post—no attribution appears anywhere on the site—I decided to hop on over to Technorati where I entered an entire sentence from the post into the Technorati search engine.

I found the original post on a blog called “Media Orchard,” written by Scott Baradell, “an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two… Read More »

Will blogs replace press releases?

Scott Baradell cites an Economist article in which Bruce Lowry of Novell foresees blogs “completely replacing press releases within 10 years.”

The argument goes like this: The Net has promoted transparency. Your press releases don’t just go to a targeted segment of the press; they also get posted to Yahoo! and other sites. Since everybody sees all releases, companies need to be more consistent in their messages. So as long as companies are saying the same thing to everybody, why not just move from press releases to blogs?

Even if the premise were accurate, the idea is still absurd. The primary difference between a blog and a press… Read More »

InfoWorld redesign incorporates del.icio.us tags

InfoWorld debuts a new look to its Web site today, but the exciting part of the redesign is under the hood. According to Matt McAlister, director of online product development for the magazine,

“What I like most in this new architecture is that the related links are now driven by del.icio.us.  Our edit team is tagging content in del.icio.us.  The engineers are pulling down the del.icio.us RSS feeds.  And then we create matching logic based on the common tags.  We also link back out to del.icio.us pages via the tags for the article on display.”

While McAlister also maintains that there’s a need for more rigid tagging, the use of a… Read More »

New Udell screencast looks at issues underlying Google Autolinks

There don’t seem to be too many people who are in the middle on the issue of Google’s Autolinks feature. Some think it’s great. Others (myself included) don’t like the idea of Google adding links to my page—for the sake of making money—that I didn’t intend to link to.

InfoWorld’s Jon Udell is out with another one of his terrific screencasts, this one a four-minute look at Autolinks and the issues that underlie whether it’s appropriate or an abuse. Udell doesn’t have an answer, but he does ask everyone to chill out for a while while we figure out what the rules should be. By way of explanation, he gives us a brief look at a bookmarklet… Read More »

GM employs Fastlane to talk about LA Times issue

As I noted briefly yeterday in a follow-up in the Fastlane blog about the company’s decision to pull its advertising from the Times.

For some time, I’ve been defending GM’s decision to avoid using Fastlane as a channel for addressing every business issue the company encounters. There have been cries from the blogosphere for GM to talk about the potential for layoffs, lowered earnings expectations, and a host of other topics. My rationale is simple: Fastlane is about cars. The people who read Fastlane want… Read More »

The Hobson & Holtz Report - Podcast #24: April 14, 2005

Content summary: Listeners’ comments (on open source marketing and the interview with James Cherkoff and Johnnie Moore; podcast tags; on Rupert Murdoch and the internet; where will co-creation take us?; world’s first train wi-fi in UK - not; on video news releases and FCC clarification; blog post republication without attribution will grow; on GM, the blog and the LA Times; enjoying the banter and smoking the podcast dope); blogs and censorship in the US - survey; journalism and blogging - investigative reporting and definitions; Creative Commons; aggregating PR blog posts Part 2; another forecast on podcasting growth; GM, the LA Times… Read More »

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