The Hobson and Holtz Report - Podcast #5: January 31, 2005

Show notes for January 31, 2005.

Download MP3 podcast

Welcome to our weekly podcast, a 71:55-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33.7MB), or sign up for the RSS feed to get it and future shows automatically. (For this, you’ll need ipodder, software that lets you subscribe to receive podcasts automatically and sync them to your digital player.)

In this week’s show:

Intro:

  • 00:26 Shel and Neville on what this show’s about; brief comment on last week’s audio glitch
  • 01:28 Skype voice messaging beta test; Skype text messaging

Short Takes:

In a crisis, TV is not your friend

Fredrik Wacka cautions against using a corporate blog in a crisis. Caution in a crisis is always good counsel, but one of Wacka’s primary arguments needs closer scrutiny.

In a crisis, emotion is in play more than logic. Publics have emotional responses to crises, which means companies can never come out ahead by engaging in rational debate no matter how right they are. Organizations engaging in debate appear guilty to a risk-averse public. Wacka acknowledges this, but adds, “10 times out of 10 I would choose the emotional TV medium before the informal blog medium to show sympathy/empathy.”

There is no question that television gives… Read More »

Another exec posts to Fastlane

For a while, Fastlane seemed to be Bob Lutz’s very own blog. The vice chairman of General Motors was the only person posting items despite an introduction that characterized the blog as a forum for GM executives (plural). Neville Hobson points out that Powertrain Group VP Tom Stephens has joined the party. Read Neville’s post for details.

Interview with a link spammer

If you, like me, have ever been assaulted by content spam, it’s enlightening to read an interview with a professional link spammer in today’s Register. “Sam” uses open proxies to spam blogs, which he says is legal (as opposed to e-mail spam). His clients are PPCs (pills, porn and casinos), which earn between 100,000 and 200,000 pounds per month from their sites, of which Sam and his ilk get a slice. He has no intention of giving that up.

You can’t drink a virtual beer

Neville had a flight at fourish the day after the New Communications Forum ended. We decided it would be nice to stop at a microbrewery in Burlingame for lunch and a few beers with Christopher Carfi. Christopher writes the Social Customer Manifesto blog, which Neville reads (and so do I, now). Neville and Chrstopher had exchanged a few e-mails, which led to lunch. Christopher wrote about the experience on his blog, noting

“Reason #6537 why business folk should write, podcast, or otherwise communicate often, and in their own voice: your customers, vendors, and partners get to know you before they even meet you, so when you do get…

Read More »

A source for story ideas

In the first iteration of the Don Middleberg-Steven Ross “Media in Cyberspace” study several years ago, reporters and editors said they used newsgroups (message board, bulletin boards, forums) for story fodder. Most often they visited the boards for information about a story they were already covering, but some trolled message boards looking for story ideas.

Heath Row from FastCompany magazine (the guy behind the magazine’s blog—the first blog in a business magazine—says he finds blogs to be useful for finding story ideas today. He also says that blogs provide him the opportunity to write about topics that don’t meet the requirements… Read More »

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