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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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OPML—Outline Processor Markup Language—has been around for a while now. I use Dave Winer’s OPML editor to create the outlines for For Immediate Release, although once I’ve finished the outline, I wind up copying it to a text editor so I can email it Neville; I don’t post it online for others to link to. My blogroll is available in OPML, but an attempt to link to it…

For reasons I cannot imagine, I’ve been assigned to judge the “Electronic and Digital Communication - Skills” entries at the IABC Gold Quill Blue Ribbon Panel. Among the entries I’ve been reviewing so far is one from a well-known global company with many tens of thousands of employees. The company is going through evolutionary change wrought by global markets, new technologies, and new demands from…

I’m spending all day today and tomorrow serving as a Blue Ribbon Panel judge for IABC Gold Quill Awards. Gold Quill is IABC’s international program recognizing communication excellence. For two days, we’ll review the entries in a variety of categories that were forwarded by first-tier judging panels. This is the third or fourth time I’ve participated on the panel, and I’ve learned to bring a notepad.…

Content summary: Debbie Weil’s new podcast; Rob Safuto’s new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple’s customer service experience; The Guardian launches ‘Comment is free’; Google doesn’t verify press releases; London’s Metropolitan Police blog policy angers coppers; Phil Gomes shouts out; more on Wal-Mart and Edelman PR; David Phillips…

If you reject all the other research and rationale for CEOs to communicate with employees—especially during times of change and stress—you should pay attention to the recently released “Return on Reputation” survey. Hill & Knowlton released the study, conducted by MORI, revealing how financial analysts view corporate reputation management. As much as you may dislike the amount of power financial analysts wield over organizations,…

Edelman’s Phil Gomes offers a thoughtful piece (from Steve Rubel but posted to Phil’s blog) on blogger relations, suggesting that it’s better to build relationships with bloggers than it is to just hurl pitches at them. Phil’s post was motivated by one from Robert Scoble nothing that he’s overwhelmed with pitches.

Phil’s

Steve’s remedy includes actually reading a blog before contacting the blogger so you know what he writes…

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