Podcasts and interactivity

I reported recently on an ITWorld.com article that listed five reasons businesses should consider podcasting. One of them was that podcasts encourage two-way communication with listeners. Specifically, according to the author James Lewin,

Because podcasts are built on RSS 2.0, the lingua franca of the blog world, podcast content is easy to subscribe to and blog about. This encourages other publishers to add their meta-comments about a podcast.

Because podcast feeds are often built with blog-tools, they frequently support comments and track back, which encourage a two-way dialog about the content. This two-way conversation is important,…

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John Edwards’ video blog

When they talk about convergence, I don’t think this is what they mean, but convergence is exactly what it is. Sen. John Edwards, already a podcaster, has introduced a video blog—or vlog—that takes the form of an interview. The interviewer? It’s Amanda Congdon, the anchor at Rocketboom, the highly entertaining and addictive daily news vlog. Congdon opens the vlog with this bit of text:

When I learned that the Senator was interested in this medium I thought: what better a way for him to deliver his political message and communicate with people around the world. So, on the patio of his lovely home in Georgetown, John Edwards and I had a…

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The Hobson & Holtz Report - Podcast #38: June 2, 2005

Content summary: Listeners’ comments (on how to track podcast listeners); fighting email spam - an open source PR project; US government PR gaffe; blogging as a corporate job; more podcasting developments; Boeing’s test pilots’ blog; stealing RSS content.

Show notes for June 2, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 66-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file here (MP3, 26.5MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need… Read More »

How to undermine your own PR efforts

Recent statements by US President George W. Bush and some of his top staff members makes you wonder if they’re getting or ignoring advice from people who understand the principles of public relations. It almost seems like a deliberate attempt to undermine their own PR efforts.

Caveat: This is not a political discussion. It’s an analysis of a PR move that happens to have been made by a government institution, in this case the US Administration. It should not be construed as an indication of my political leanings one way or another!

So here’s the background:

After September 11, 2001, the US had the sympathy of the world. That was… Read More »

A grab-bag of RSS toys

Robin Good has put together a list of RSS tools and toys, most of which I’d never heard of. I particularly like RSS Mix, “a new free service which allows you to input multiple RSS feeds and to obtain in return a master mix feed which brings together all the individual feeds into one.” Pop2RSS converts incoming POP mail messages into an RSS feed. There’s a news reader for cell phones and PDAs, and as a bonus, a list of social bookmarking sites.

Thanks to Geek News Central for the pointer.

Five reasons podcasting matters to businesses

While it’s the wannabe DJs who are attracting all the media attention in the fast-spreading world of podcasting, ITWorld.com has turned its attention to the growing use of the medium among businesses. The article lists five reasons podcasting matters to business:

  • Podcasts lower the threshold for publishing audio content
  • Podcasts encourage two-way communication with listeners
  • Podcasts extend the reach of Internet sites
  • Podcasting can be used to extend the frequency of contact with customers
  • Podcasts make audio files easy to find on the Internet

The article provides more detail on each point.

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