The Hobson & Holtz Report - Podcast #20: March 31, 2005

Content summary: Listeners’ comments: audio comments and a few written ones, too, on VNRs, multimedia search, and new blogs; Elizabeth Albrycht’s advice column; Nielsen-Norman’s top 10 intranets; Microsoft’s newly named stripped-down Windows XP for Europe; new bloggers at GM’s Fastlane blog; Yahoo 360; faux blogs; and monitoring employees’ onliine behavior.

Show notes for March 31, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute conversation recorded live from Los Angeles, California, USA, and the UK.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows… Read More »

Reveal those links, Nielsen says

How many blogs do you see that spell out the URLs of each link contained in a post? Links are one of the defining elements of blogs. It’s the links the build the communities and heighten visibility. In my Web writing workshop, I urge participants to get links out of the narrative and into a “more information” box as a means of reducing distraction and keeping readers focused on your content. But not in blogs. Links in the narrative are at the very heart of blog writing.

So how distracting would it be for someone reading a blog post to have to stop every few lines because in addition to a key word or two, the author has thrown in… Read More »

ING testing RSS for internal communications

You might be inclined to think the first company to test RSS for internal communications would be a high-tech company, Microsoft, say, or Sun. According to an article (PDF file) in Investors Business Daily, though, a business services company—Amsterdam-based ING Groep—got the early lead when it launched a pilot test with 200 employees early this year.

I know that Siemens is also using RSS, but who am I to argue with IBD about who came first?

According to the article, the employees are receiving a broad range of information, from benefits updates to new-hire announcements. If the experiment goes well—and why shouldn’t it?—RSS will roll… Read More »

Burson study identifies “tech-fluentials”

Burson Marsteller, the PR agency that initially identified “e-fluentials,” has release a study focusing on a new e-fluential subcategory, “tech-fluentials.” According to the agency’s press release, tech-fluentials are…

a new breed of influential, technology-driven opinion leaders who seamlessly connect their work and personal lives while transmitting information about companies, brands and products. All-powerful chat rooms, web sites, digital cameras, discussion boards and blogs are the tools of the trade for these influencers who can create or change opinions, establish trends, build buzz for a brand and sway stakeholders.

In order… Read More »

The Hobson & Holtz Report - Podcast #19: March 28, 2005

Content summary: Listeners’ comments: keep it up, ego boosting and a listening experience; video news releases and responsibilities; relying or not on third-party web services; new tool for tracking where a conversation goes; the Disney mouse that roared; asking the blogosphere for input on policy; the risks of writing and posting without due diligence.

Show notes for March 28, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows… Read More »

When a company can do no right

Normally, Jim Hill’s predicament wouldn’t raise an eyebrow. But since his adversary is The Walt Disney Company—a business hamstrung by years of negative publicity—even the action Disney took against Hill has made headlines and prompted outcries of indignation.

To call Hill, who runs Jim Hill Media, a Disney fan is an understatement. His travel agency offers tours to various Disney properties. Much of his blog deals with Disneyana. And, for years, Hill has been giving unauthorized tours of Disneyland. For $25 a pop, visitors to the Anaheim theme park listen to Hill tell tales that aren’t part of the official Disney guided tours.

In a… Read More »

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