The Hobson & Holtz Report - Podcast #24: April 14, 2005

Content summary: Listeners’ comments (on open source marketing and the interview with James Cherkoff and Johnnie Moore; podcast tags; on Rupert Murdoch and the internet; where will co-creation take us?; world’s first train wi-fi in UK - not; on video news releases and FCC clarification; blog post republication without attribution will grow; on GM, the blog and the LA Times; enjoying the banter and smoking the podcast dope); blogs and censorship in the US - survey; journalism and blogging - investigative reporting and definitions; Creative Commons; aggregating PR blog posts Part 2; another forecast on podcasting growth; GM, the LA Times… Read More »

Blogger uncovers facts about LA Times reporting, commends GM’s decision to pull ads

Blogs come into play more than once in the story of General Motors’ decision to yank advertising from the Los Angeles Times. In case you missed it, GM wasn’t happy with a review of one of its cars by Pulitzer Prize winning auto writer Dan Neil. Several critics wondered why GM wasn’t addressing the issue on its own Fastlane blog. Meanwhile, Business Week writer David Kiley took GM to task for its petulence after determining there was nothing in Neil’s article that wasn’t factual and that GM was think-skinned for so over-the-top a response to Neil’s call for the ouster of GM’s chairman.

Now, Kiley is backtracking after reading (can’t you… Read More »

Blogs’ latest champion: Rupert Murdoch

When you think of champions for blogs, you think Dan Gillmor, Doc Searls, Mark Cuban. But Rupert Murdoch? Murdoch is portrayed as a traditionalist, an arch-conservative, a tyrant. Yet in a speech last night to the American Society of Newspaper Editors, he sang blogs’ praises and exhorted his audience to stop whining about them and get on board.

According to a report in the UK’s Times Online Murdoch said,

“The digital native doesn’t send a letter to the editor any more. She goes online and starts a blog. We need to be the destination for those bloggers. At the same time, we may want to experiment with the concept of using bloggers to…

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Forget Pew. Forrester research supports podcasting

Podcasting naysayers are pointing to admissions by the Pew Internet and American Life Project that it inflated the number of people listening to podcasts. Now, however, Forrester Research—another institution whose research is generally accepted at face value—has estimated that podcasting and satellite radio will grow through the rest of the decade with 32.4 million US households listening in.

An article in Internet Week cites Forrester analyst Ted Schadler suggesting that the growth surge will be spurred on by consumer desire “to listen to what they want, when they want, on the device of their choosing.” Podcasting is expected to reach… Read More »

Interview: James Cherkoff and Johnnie Moore on Open Source Marketing - April 12, 2005

In this first of our new series of For Immediate Release podcast interviews, separate from our “Hobson & Holtz Report” bi-weekly podcasts, Shel and I enjoyed a 35-minute conversation with James Cherkoff and Johnnie Moore about open source marketing.

Download the conversation here (MP3, 14.6MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

About our conversation partners:

James Cherkoff was an Associate Director at Burson-Marsteller,… Read More »

Boeing beefs up its blog

A lot of criticism has been aimed at Randy’s Journal, the pseudo-blog from Boeing Vice President Randy Beseler. The only thing this site had in common with blogs was the blog-like entries. No comments, no trackbacks, no permalinks, no RSS feeds. You can debate the need to allow comments; I’ve noted here before that Dave Winer, the guy who (for all practical purposes) invented blogging, doesn’t think comments are a requirement, since you can use your own blog to comment on what you’ve read and use a trackback to link to the original post. But a blog that misses all these characteristics? Now that’s what I call a fake blog.

Now, Lee… Read More »

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