Posted on January 31, 2005 8:55 am by Shel Holtz
Fredrik Wacka cautions against using a corporate blog in a crisis. Caution in a crisis is always good counsel, but one of Wacka’s primary arguments needs closer scrutiny.
In a crisis, emotion is in play more than logic. Publics have emotional responses to crises, which means companies can never come out ahead by engaging in rational debate no matter how right they are. Organizations engaging in debate appear guilty to a risk-averse public. Wacka acknowledges this, but adds, “10 times out of 10 I would choose the emotional TV medium before the informal blog medium to show sympathy/empathy.”
There is no question that television gives
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Posted on January 31, 2005 8:23 am by Shel Holtz
For a while, Fastlane seemed to be Bob Lutz’s very own blog. The vice chairman of General Motors was the only person posting items despite an introduction that characterized the blog as a forum for GM executives (plural). Neville Hobson points out that Powertrain Group VP Tom Stephens has joined the party. Read Neville’s post for details.
Posted on January 31, 2005 8:01 am by Shel Holtz
If you, like me, have ever been assaulted by content spam, it’s enlightening to read an interview with a professional link spammer in today’s Register. “Sam” uses open proxies to spam blogs, which he says is legal (as opposed to e-mail spam). His clients are PPCs (pills, porn and casinos), which earn between 100,000 and 200,000 pounds per month from their sites, of which Sam and his ilk get a slice. He has no intention of giving that up.
Posted on January 30, 2005 3:40 pm by Shel Holtz
Neville had a flight at fourish the day after the New Communications Forum ended. We decided it would be nice to stop at a microbrewery in Burlingame for lunch and a few beers with Christopher Carfi. Christopher writes the Social Customer Manifesto blog, which Neville reads (and so do I, now). Neville and Chrstopher had exchanged a few e-mails, which led to lunch. Christopher wrote about the experience on his blog, noting
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“Reason #6537 why business folk should write, podcast, or otherwise communicate often, and in their own voice: your customers, vendors, and partners get to know you before they even meet you, so when you do get
Posted on January 28, 2005 9:15 am by Shel Holtz
In the first iteration of the Don Middleberg-Steven Ross “Media in Cyberspace” study several years ago, reporters and editors said they used newsgroups (message board, bulletin boards, forums) for story fodder. Most often they visited the boards for information about a story they were already covering, but some trolled message boards looking for story ideas.
Heath Row from FastCompany magazine (the guy behind the magazine’s blog—the first blog in a business magazine—says he finds blogs to be useful for finding story ideas today. He also says that blogs provide him the opportunity to write about topics that don’t meet the requirements
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Posted on January 28, 2005 9:08 am by Shel Holtz
One of the key benefits of RSS is the ability to get all the content in which you might be interested delivered to a single aggregator. Rather than visit 200 Web sites every day, you visit your single aggregator which has collected items from those 200 sites. I use FeedDemon, and I’m happy with it. But I still spend a lot of time dismissing stories the news reader has captured about which I just don’t care.
An article in the February issue of Technology Review introduces a new Web-based aggregator from San Francisco-based Rojo (pronounced like “mojo”) that adds a twist to the concept.
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...in addition to RSS feeds, Rojo includes a social
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