One funny viral video can establish a reputation. I had never heard of Accolo, an executive seach firm. But word seems to be spreading pretty quickly about a short video they’ve produced and made available from their site. “What’s Hot” is a parody of the Paris Hilton/Carl’s Jr. television commercial that has generated so much controversy. It’s pretty much the same commercial, but it isn’t exactly Paris rubbing against the car and biting into the burger. I won’t give it away, but it’s a hoot. At the end of the video, Accolo makes its point: You’ve got problems if you don’t recruit the right person for the job. I expect this video is Read More »
I got an e-mail from Alexandra Samuel, who let me know she had been engaged in introducing RSS to a lot of PR types. (Are we a “type?”) I understand the challenge. I just finished a two-day “Writing for the Wired World” workshop that included an introduction to RSS, and it took a lot longer than I expected as these communicators tried to wrap their minds around the concept.
Alexandra said she realized she needed “a simple, engaging introduction to RSS.” So she wrote one. And I like it. If you’re maintaining any kind of list of sites or posts that take a stab at explaining RSS to the uninitiated, you could do worse than adding Read More »
Content summary: Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR Blog Week 2.0.
Show notes for June 13, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.
The lack of spam and spyware associated with RSS is one of its big selling points, but according to a software security expert, at least one of the advantages could be short-lived. Robert Steinnon, director of threat research at anti-spyware company Webroot, said spyware could soon be delivered through RSS feeds.
Steinnon’s remarks at last week’s IT Security Summit were reported in a TechWeb article. (Thanks to SAP’s Michael Redford for the pointer.) Speaking about his concern that RSS will be exploited to distribute adware and spyware, Steinnon said,
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Already we’re seeing marketers look to RSS. A recent list by marketing types on why
More than enough has already been written about the RSS feed full text vs. partial text debate. But I found it interesting when my friend BL Ochman posted five reasons for producing partial text feeds, I disagreed with every one of them. So, as if we can beat this horse to death a second time, let’s take a look at BL’s rationale:
You can’t add comments to a post on a feed reader. You have to visit the blog to interact with it and interactivity is a key element of blogging.
This is true, you can’t add comments to a post on a feed reader. To which I say: So what? I add comments to, I’d guess, one out of every 25 posts I read, and that Read More »
Anna Marie Cox, the A-list blogger behind Wonkette, provided the keynote Friday morning at the Ragan Corporate Communicator’s Conference. She said several things that had me shaking my head, but one thing she said was so smart and right that the mistakes pale in comparison.
The keynote took the form of an interview with Charles Pizzo (pictured with Cox) tossing the questions. At one point, Pizzo asked how companies can deal with the fact that thousands of bloggers are poised to attack them and capitalize on their mistakes. Cox’s answer was spot on. Companies, she said, have to give up control in order to gain control. They must strive Read More »