Blog design an obstacle to acceptance

One reason all the gushing about how blogs will replace press releases and even PR in general is so silly is that most people still don’t pay any attention to them. A study released Monday by New York-based Catalyst Group Design suggests the design of blogs is a major obstacle to blogs entering the mainstream. The company selected one blog—BusinessWeek’s personal finance blog “Well Spent”—because it typifies the elements and look of most blogs. Study participants—selected because they weren’t blog readers but were otherwise web-savvy—were taken to the blog and asked to react.

Most didn’t know they were looking at a blog at all and were… Read More »

IBM unveils blogging tool

Information Week reports that IBM has unveiled a preview of its new blogging software, a component of its Workplace Collaboration Services software (part of IBM’s Lotus unit). The software offers all the elements you’d expect of a blog, but it functions within the Workplace environment and blogs are accessible only by others running Workplace software. (At least, that’s what the IBM website says: “any authenticated Workplace user can read the blog.” Does this suggest the blogs are designed exclusively for internal use? Neither IBM nor IW are clear on this point. The blogging app is available for download now; IBM will release it… Read More »

The Hobson & Holtz Report - Podcast #49: July 11, 2005

Content summary: Listeners’ comments (on credibility, trust and relationships; bloggers should ask first; get over show length; speed up the blog; iTunes and subscribing to the show); iTunes, podcasting and RSS concerns; countering a view that podcasts are a fad; the London bombings and the milestone role of citizen journalism; what African bloggers say about Live8; from Our Correspondent Down Under; the Ketchum saga continues.

Show notes for July 11, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.

Download the file… Read More »

BBC thinks vidcasting is for real

A report released by Forrester last week suggests that podcasting is not only more than a fad, it’s just the first stage in what will evolve into a world of full-blown multimedia subscription. While some may argue that podcasting will never catch on, the BBC apparently has got the religion. One of the first mainstream media outlets to make its audio content available as podcasts, the BBC is now offering an RSS subscription to one of its TV sitcoms, “The Mighty Boosh.” Techdirt, which reported on the BBC’s offering, calls it a “broadcatch.” (One hopes this word doesn’t catch on as “podcast” did.) The Internet debut of the sitcom will… Read More »

VC asks for pitches via RSS-delivered audio feeds

From the San Jose Mercury News comes the story of Fred Wilson, a venture capitalist with New York-based Union Square Ventures:

He’s soliciting entrepreneurs to send him their company pitches on a recorded audio file, which he downloads for later listening on a bike ride. There’s minimal hassle: Entrepreneurs simply tag their audio files at with an identifier that Wilson subscribes to, via RSS.


Clustering: Is this the next evolution of RSS?

I love RSS, but it has a ways to go before it hits its stride. I get way more information than I need in my channel groups. For example, just today in my “Public Relations” folder, I got at least 15 iterations of an article about the resignation of Volkswagen’s pesonnel chief, all stories appearing in different publications about the same event.

Jose Nazario aims to fix this problem with a technique he’s developed called RSS clustering. His article about the process is fairly technical, but what it comes down to is an approach to news aggregators that will identify trends within retrieved content and help us manage the flood of… Read More »

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