You go, Scoble

Catching up on some blogs in my hotel room in Chicago, I found a wonderful post from Microsoft blogger Robert Scoble.  In the item, Scoble recounts a conversation with an unnamed Microsoft marketer who was confounded because a nifty marketing-focused Web page wasn’t getting any traffic. When Scoble asked if the page included an RSS feed, the marketer said no, the page was for “non-geeks.”

“That demonstrates an utter cluelessness about how hype gets generated. If you don’t have RSS, how will anyone who is a connector build a relationship with your site?”

Scoble then offers up a brief but powerful truth:

“Sorry, if you do a marketing…

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Quitting to blog

Wired News has the story of Jason Kottke, author of a blog at kotke.org, who quit his day job as a Web designer to blog full-time. The notice on his blog asks readers to become “micropatrons” but contributing modest amounts through PayPal. He hopes to be able to blog full-time for one year. The “one time ‘fund-drive’” will last three weeks, he says. “I have absolutely no idea if this will work and I’m completely nervous and exhilarated by the challenges ahead.”

Kottke explains why he believes investing in his blog is worthwhile, why he’s not going the advertising route, and how full-time blogging will affect the site.

As some blogs… Read More »

The value of corporate blogging

An item from PRLeap.com on corporate blogging quotes Sally Falkow, senior strategist at Los Angeles-based Expansion Plus—an “Internet and PR firm”—touting search engine visibility as “one of the most important reasons to start a corporate blog.”

Search engine visibility is certainly a desirable outcome, but if it’s the motivation behind starting a corporate blog, your odds of success will drop precipitously. When Neville and I interviewed Michael Wiley, the man behind General Motors’ blogs and podcasts, we never once heard him talk about search engine visibility. His remarks focused squarely on a connection with the customer. I was… Read More »

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