Holtz Communications + Technology

Over the past many years, in speeches, workshops, books and articles, I have steadfastly preached two axioms of public relations:

• At its core, public relations is the management of an organization’s efforts aimed at building and maintaining positive relationships with its strategic publics. A strategic public is one that, in the absence of a strong relationship, could produce obstacles to the organization’s ability to…

Content summary: FIR Skypecast June 1; Vancouver FIR Dine-Around June 4; CIPR president Tom Bradley starts a blog; commenting on blogs; why Technorati is irrelevant to reputation; Apple loses in court; the art of relationship building; listeners’ comments discussion (university lecturer podcasts, more on blog commenting, the interactive press release; visual FIR); get-together in New York on June 8; the music, and…

Here are details for the interactive, FIR episode, number 142, on Thursday, June 1. The show begins at 9 a.m. PDT, 4 p.m. GMT, 6 p.m. Amsterdam time. To participate, start out at our Skypecast page.

You’ll be able to participate LIVE in the conversation Neville Hobson and I generally do by ourselves. I’ll announce the process, but in short, you’ll have a keyboard…

For those of you who RSVP’d to join us for dinner at the IABC conference, here’s the lowdown:

We’ll dine at 8:30 p.m. on Sunday, June 4, at Cafe de Paris, 751 Denman Street. This is the evening of the opening reception, which is being held at the Vancouver Aquarium. The reception begins at 6:30 p.m., so you’ll have plenty of time to network before…

Listeners to For Immediate Release: The Hobson and Holtz Report will be able to participate actively in the show as we record episode #142 on Thursday, June 1.

Since we record the show over Skype anyway, it was not a huge leap to record a Skypecast, a conference call-like service that allows dozens of people to participate. We’ll cover the normal…