Ketchum’s iffy ideas

PR heavyweight Ketchum has come under considerable fire for the launch of its new-media practice, notably because the company doesn’t appear to have any bloggers on its team who can bring any kind of experience to the table. (Neville points to an excellent post from Constantin Basturea that coolly analyzes Ketchum’s mistakes.)

Ketchum does have a website that addresses some new media issues, called Ketchum Ideas. The site offers an idea a day. I haven’t read them all; so far, in fact, just the one our friend James Cherkoff of Open Sauce Marketing forwarded along, in which he is quoted. It deals with the need to factor blogs into crisis… Read More »

The Hobson & Holtz Report - Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.

Show notes for June 20, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live… Read More »

LA Times wikitorial makes a hasty departure

As newspapers experiment with blogs and podcasts, it must have seemed like a good idea to the editors of the Los Angeles Times to see if another element of the social software suite could be put to good use. The notion of a wiki for newspapers isn’t new; after all, Jimmy Wales, the founder of Wikipedia, has been giving it a go with Wikinews. But the Times didn’t offer up a citizen journalism effort. Instead, they gave readers the opportunity to collaborate on editorials.

Dubbed the Wikitorial, the idea attracted some skeptical attention. Most wondered how editorials—opinions by nature—could be handed over to community control without… Read More »

Interview: Josh Hallett, Hyku - June 17, 2005

In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.

About our conversation partner:

Josh HallettJosh Hallett is an expert in the utilization of web and internet-based technologies for business communications. For more than ten years, he has been working with… Read More »

Tech Media This Week

Sam Whitmore, the fellow behind Sam Whitmore’s Media Survey, has launched a new podcast you should listen to: Tech Media This Week. It’s short, intelligent, and deals with issues of interest to most of us in the PR world. There’s a story, for example, about the impending sale of Fast Company magazine and an analysis from a PR perspective BusinessWeek’s June 20 cover story, “The Power of Us.” Coordinates for the podcast (directly from Sam’s announcement):

If you want to listen using your computer’s MP3 player, click this link:
http://slapcast.com/users/SWMS

If you want to download it to your iPod or other portable MP3 player, paste… Read More »

Top 10 marketing trends

Every now and then, I drop by Web Digest for Marketers to see what’s on Larry Chase’s mind. I’ve never worked in marketing or marcom, but it’s hard to deny that—at least in terms of the channels we use—marketing and PR are joined at the hip.

On my last visit, I found Chase has posted his “Top 10 Trends for the Next 10 Years..” Personally, I’m reluctant to prognisticate two years out. For example, who would have predicted 18 months ago that podcasting would be a major trend? It didn’t even exist before last August. (Take a look at Neville’s post today to see exactly what’s expected of podcasting as it continues to build momentum.)

Read More »

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