Rick Bruner interviews Christine Halvorson, corporate blogger at Stonyfield Farm. The interview covers the thinking behind launching the corporate blogs, the kind of traffic they generate, and the tangible and intangible benefits the blogs produce.
Ned Lundquist squeezes a lot of work into the same 24-hour day the rest of us have. He produces the enormously successful Job of the Week (JOTW) mailing list as a volunteer gig. He has a job. He has a family. He’s the accreditation marketing honcho for IABC (another volunteer assignment), doing more with the role than we’ve seen in years. You’d think he’d take whatever spare time he has to catch his breath.
Instead, he’s launched a blog. Wait, no. It’s not a blog. It’s a soap opera called Realitcomm. He’s just using Blogger to host it.
In an e-mail message to the JOTW subscriber list, Ned writes:
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Will Maria Xenia Eleftheriadis, aka
Regular readers of this blog will remember my open letter to Ragan Report co-editor David Murray, a post that generated 47 comments. The post was a response to Murray’s editorial comment that PR-focused bloggers needed to back off of their efforts to give the communications profession a push toward recognizing the importance of blogs. Murray—a longtime friend and the world’s youngest curmudgeon—noted in one of the comments that he wasn’t exactly anti-blogging, just concerned that the focus on blogs detracted from more important things, like a perceived decline in the upward communication efforts of employee communication programs.Read More »
Yahoo!‘s blog offers up some technical details on the portal’s new video search capability. Using Media RSS—the same type of enclosures available in RSS 2.0 that make podcasting possible—Yahoo! is able to produce search results that show a thumbnail of the video along with the duration and file size and the URL where it was found. “Rather than build a completely new way to do this, we decided to see what it takes to make RSS Enclosures work for video content as well: video enclosures,” Jeremy Zawodny reports on the blog. “It’s not a new idea but we think it’s one whose time has come.”
What will bloggers and others do with this new Read More »
Think PR has a bad rap in the U.S.? Imagine how it must be viewed in the Ukraine and France these days. A story from UPI reports that EuroRSCG, a French-based PR firm that owns agencies around the world (including Magnet, formerly Internet PR authority Don Middleberg’s New York-based agency), was hired by the son-in-law of Ukranian President Leonid Kuchma to counter claims that opposition candidate Viktor Yushchenko had been poisoned.
Yffic Nouvellon of EuroRSCG presented the head of a Vienna clinic at a press conference to contradict the claims of poisoning. (The clinic’s president has since severed ties to the agency.) He also Read More »
Companies promoting their IM-blocking software have produced plenty of studies meant to chill the hearts of bottom line-focused executives by calculating lost productivity resulting from non-work-related use of instant messaging. In an effort to balance the scales, The Radicati Group has produced a study that claims to identify the ROI produced when employees use IM for work-related purposes.
According to the study (reported by InstantMessagingPlanet.com), a 5,000-employee company can reap productivity gains of $37.5 million per year assuming each employee uses IM and earns average hourly pay of $41.67. The numbers are as questionable Read More »