Posted on May 13, 2006 12:06 am by Shel Holtz | Business | Web
Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models. Listening, after all, is a critical element of communication, but one that most organizations employing traditional communication practices often ignore.
A case in point arises from an item I posted to this blog earlier this week. In that post, I complained…
Posted on May 12, 2006 10:54 am by Shel Holtz | Technology
Hot on the heels of its introduction of its SkypeCasting conference call service, Skype announced a deal yesterday with LanguageLine to make
Posted on May 11, 2006 5:23 pm by Shel Holtz | Participatory Communication
While adoption of formal word-of-mouth (WOM) marketing campaigns has been relegated to a few organizations, a new study suggests that a second wave of advertisers and marketers are prepared to employ a WOM approach to their efforts.
The study, Perceptions, Praactices and Ethics in Word-of-Mouth Marketing, was released today by WOM marketing agency BoldMouth and Osterman Research.
According to the study,…
Posted on May 11, 2006 10:29 am by Shel Holtz | For Immediate Release
Content summary: Lee Hopkins is guest co-host; Neville reports on Allan Jenkins’ thoughts for IABC Scandanavia and a UK politician’s behind-the-scenes blog; atheists take a stab at marketing nothing; Dan York reports on Podcast University and an offline blog editor; RapLeaf.com is a site for reporting on individual reputations; Dan York interviews C.C. Chapman, David Phillips reports on celebrity and spin; listener…
Posted on May 10, 2006 2:07 pm by Shel Holtz | For Immediate Release
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Christopher Carfi, CEO of Cerado and author of the Social Customer Manifesto blog, about the link between communications and customer relations, new approaches to customer relationship management, and Cerado’s business social networking too, Haystack.
Download the conversation here (MP3, 12 MB), or sign up for the Interviews RSS…
Posted on May 10, 2006 6:45 am by Shel Holtz | Web
PRNews wants to get its audience to take a look at its newly redesigned website that features content from its newsletters and other material, most of which is accessible only to paying customers. The enticement? I received an email from PRNews inviting me to their “open house” from today through Friday, with all content freely accessible.
At least, that’s what the email says. When I…
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