Interview: Jochen Specht and Jim Lukach, Siemens USA, June 23, 2005

Shel HoltzIn this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet.


About our conversation partners:

Jochen Specht is Manager of Web Strategy for Siemens USA at the company’s Iselin, New Jersey (USA) headquarters. Jim Lukach is Manager of Online Communication at the same office.

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Download the conversation here (MP3, 21MB), or sign up for the RSS feed to get it and our future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also… Read More »

Interview: Angela Sinickas and Tudor Williams - June 22, 2005

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business.

About our conversation partners:

imageimageA pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business… Read More »

A media-focused guide to RSS

After I posted about Alexandra Samuel’s RSS tutorial, I got an email from Linda Zimmer of Marcom:Interactive:

We posted a primer on RSS specifically as a media relations tool.  It was part of the the same summary of our “Modern Media Tools for Modern Media Relations” presentation that Gary Goldhammer mentioned to you via email where we included and played a bit of the Hobson & Holtz Report for our PRSA colleagues during the presentation.

Narrowcasting is a very good thing, and an RSS guide aimed at people who do media relations is a great idea. You’ll find it here.

RS Huh?

As I noted earlier, most communicators still don’t know what RSS is and it still takes a while for the idea to seep in. (Once they get it, you can almost smell the rubber burning.) I know this from recent practical experience. I’m on my lunch break on the second day of my third “Writing for the Wired World” workshop in nine days. I introduce RSS in each one, and for those who don’t already understand RSS, it’s a challenge to wrap their minds around it.

Fortunately, in a classroom setting, I can take as much time as I need to help the concept gel. What about all those people who visit your page and see the orange box or the “Syndicate”… Read More »

Ketchum’s iffy ideas

PR heavyweight Ketchum has come under considerable fire for the launch of its new-media practice, notably because the company doesn’t appear to have any bloggers on its team who can bring any kind of experience to the table. (Neville points to an excellent post from Constantin Basturea that coolly analyzes Ketchum’s mistakes.)

Ketchum does have a website that addresses some new media issues, called Ketchum Ideas. The site offers an idea a day. I haven’t read them all; so far, in fact, just the one our friend James Cherkoff of Open Sauce Marketing forwarded along, in which he is quoted. It deals with the need to factor blogs into crisis… Read More »

The Hobson & Holtz Report - Podcast #43: June 20, 2005

Content summary: Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.

Show notes for June 20, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute conversation recorded live… Read More »

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