First test of a great new podcasting tool

Neville and I just finished our seventh installment of “For Immediate Release: The Hobson & Holtz Report,” using a new piece of software that worked so well I need to gush about it.

MixCast Live is the first recording application developed specifically for podcasting. Previously I’ve used a few different apps meant for computer-based recording, but the files need to be converted to MP3, the bit rates set, and a host of other actions taken. Further, I have to use a second application to play any files Neville and I want to incorporate into the podcast.

With MixCast Live, you drag the files you want to play into boxes on the interface.… Read More »

Volvo and Autoblog podcast…sort of

First came the GM podcast, essentially a five-minute commercial for a new car. Now Volvo is sponsoring something they’re calling a podcast over at AutoBlog. The recording itself is fine, and the comments posted to AutoBlog are lavish in their praise.

My problem comes from calling it a “podcast” when in fact it’s just an MP3 file housed on a server and made available for download. Nothing’s wrong with that, but to qualify as a podcast, it needs the syndication element. There’s no RSS feed allowing you to subscribe so the file is delivered automatically whenever a new one is uploaded. You may argue that this is a nitty little argument,… Read More »

Formality the first victim of online communication

Instant and test messaging—IM and SMS—are growing at mind-boggling rates. In direct proportion to that growth, civility, grammar, and spelling seem to be going out the window. That’s the conclusion of a study of 1,000 online Australians conducted by ninemsn. Almost half of those surveyed regularly use IM at work, and 90% of them don’t think spelling and grammar are important in their online communication.

An article in The Advertiser quotes ninemsn consumer services director Dominic Finnegan: “Formality is the first casualty of online communication.” The article includes five key guidelines of SMS and IM communication.… Read More »

Journalists beware: Some bloggers are out to get you

In the aftermath of CNN chief news executive Eason Jordan stepping down, some bloggers are crowing about the second high-profile media casualty in five months. “The moral of the story: the media can’t just cover up the truth and expect to get away with it—and journalists can’t just toss around allegations without substantiation and expect people to believe them anymore,” according to Edward Morrissey, author of the Captain’s Quarters blog. Morrissey is a call center manager living near Minneapolis, but in his spare time he writes extensively from a conservative standpoint. His was among the blogs dogging Jordan following statements he… Read More »

Blogs vs. PR

Trevor Cook reports that The Economist, that most venerable of news magazines, features an interview with A-list Microsoft blogger Robert Scoble in which the publication speculates about the possibility that blogs will replace traditional PR. From where I sit, this suggestion—even coming from the economist—represents a woeful lack of understanding about what PR agencies do. I imagine most people envision PR people cranking out press releases and spinning bad news—another reason the profession needs to do something about its own image.

While blogs will certainly change much of PR, and even replace some aspects of it, such roles as… Read More »

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