Messages and channels

Mary Matalin and James Carville were the opening keynoters at the first general session of the IABC conference and, God love ‘em, they kept their remarks focused squarely on communications. Carville’s comments in particular struck a chord, particularly in light of my earlier posts on the idea that PR could be replaced by blogs.

I wasn’t taking notes, so this isn’t a precise quote, but it captures the spirit of what he said. “There are two parts to communication. There’s the tool you use to deliver it, and there’s the message. I’m not going to talk about the tools, because those can change in a year or five years. What’s really… Read More »

Another call to replace PR with blogs

So Steve Rubel gets up at Gnomedex and says something along the lines of, “Blogging is PR with candor.” I wasn’t there, but I’ve read the reports of people who were.

Blogging certain can be PR with candor, although there’s nothing to stop a blogger from being less than candid in his blog. Further, I’ve seen plenty of candid PR that was produced without blogs. The notion that PR simply cannot be candid without blogs is absurd. I don’t think that’s what Steve meant at all. (I doubt that Steve is lobbying for his employer, Cooper Katz, to eliminate all of its efforts and provide no services other than blogging to its clients.) But some… Read More »

Will podcasting save BitTorrent?

A bit of a tiff broke out at Gnomedex when Dave Winer challenged Adam Curry to use BitTorrent as a means of distributing his podcast, “Daily Source Code,” and thus solve his bandwidth problems. Curry evidently resisted, noting that BitTorrent is viewed by many as a vehicle for the illegal distribution of large copyrighted files, notably movies. But BitTorrent itself isn’t illegal, and Winer noted that Curry’s use of it would be non-infringing.

Several podcasters already make their podcasts subscribable using BitTorrent. I keep meaning to talk to Neville about offering “For Immediate Release” through BitTorrent. It irks me that this… Read More »

The value of social tagging

If you’re looking for examples of how social tagging can provide real value, take a look at the Gnomedex2005 tag at Technorati. Attendees of Chris Pirillo’s recently-concluded tech conference agreed to tag their blog posts about the session making it easy for anyone to keep track of all the various posts just by searching the tag at Technorati. While this group tagging concept isn’t exactly new, its use at a high-profile event like Gnomedex helps make one of tagging’s uses clear.

At the IABC conference, which I’m at right now, incoming chairman Warren Bickford has recruited a dozen attendees to blog the conference on the IABC CafeRead More »

Light blogging will continue

I know, I know. Not much has gone up in the past few weeks. I’ve been on the road, and if you check my calendar on my main website, you’ll see that I’m going to continue to be on the road. A lot. This is good: I’m making money! This is bad: I’m away from my family and there’s precious little time to blog…especially when I have to keep up the podcasting schedule. From hotel rooms on Mondays and Thursdays, after getting up at 4:30 a.m., I Skype Neville at 6 a.m., wrap up the recording by 7 a.m., handle the edits and uploads by 7:50 a.m., and am downstairs for the meeting or workshop by 8. Usually there’s a group dinner or some other event… Read More »

The Hobson & Holtz Report - Podcast #44: June 23, 2005

Content summary: Listeners’ comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian employee survey; BritCaster; Dutch business blog meeting.

Show notes for June 23, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 27MB), or sign… Read More »

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