Security specialist predicts RSS spyware

The lack of spam and spyware associated with RSS is one of its big selling points, but according to a software security expert, at least one of the advantages could be short-lived. Robert Steinnon, director of threat research at anti-spyware company Webroot, said spyware could soon be delivered through RSS feeds.

Steinnon’s remarks at last week’s IT Security Summit were reported in a TechWeb article. (Thanks to SAP’s Michael Redford for the pointer.) Speaking about his concern that RSS will be exploited to distribute adware and spyware, Steinnon said,

Already we’re seeing marketers look to RSS. A recent list by marketing types on why…

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Beating the dead RSS feed horse

More than enough has already been written about the RSS feed full text vs. partial text debate. But I found it interesting when my friend BL Ochman posted five reasons for producing partial text feeds, I disagreed with every one of them. So, as if we can beat this horse to death a second time, let’s take a look at BL’s rationale:

You can’t add comments to a post on a feed reader. You have to visit the blog to interact with it and interactivity is a key element of blogging.

This is true, you can’t add comments to a post on a feed reader. To which I say: So what? I add comments to, I’d guess, one out of every 25 posts I read, and that… Read More »

In and out of line with the Wonkette

imageAnna Marie Cox, the A-list blogger behind Wonkette, provided the keynote Friday morning at the Ragan Corporate Communicator’s Conference. She said several things that had me shaking my head, but one thing she said was so smart and right that the mistakes pale in comparison.

The keynote took the form of an interview with Charles Pizzo (pictured with Cox) tossing the questions. At one point, Pizzo asked how companies can deal with the fact that thousands of bloggers are poised to attack them and capitalize on their mistakes. Cox’s answer was spot on. Companies, she said, have to give up control in order to gain control. They must strive… Read More »

Pizzo blogs the Ragan conference

I’m in Las Vegas—Caesars Palace, to be precise—for Ragan Communications’ 14th annual Corporate Communicator’s Conference. It’s a good show, so far. I saw Matthew Podboy give a great session on how communicators can use wikis. And I just wrapped up a presentation on the potential for business podcasting. But you don’t need to be here to get some value out of the conference. You can read the blog.

Ragan is hosting the blog, which former IABC Chairman Charles Pizzo is writing. He’s posting in pretty close to real time on as many sessions as he possibly can, and he’s doing it with his usual wry humor. Ragan is requiring no review or… Read More »

The Hobson & Holtz Report - Podcast #40: June 9, 2005

Shel HoltzContent summary: Introducing our co-host, Sam Whitmore (left); Listeners’ comments (on a new iPod-focused wiki and the work involved in creating audio comments); consequences of the isolation of print publications from their online staffs; Neville’s introductory comments from London, including a discussion about an airline survey; the hard-dollar return from online sales and its potential to reduce spending on product PR; the concept of media training for journalists so they can hold their own with media-trained executives; Neville’s experience at the London Geek Dinner; Neville’s presentation on the Communication Director’s Forum… Read More »

The Hobson & Holtz Report - Podcast #39: June 6, 2005

Content summary: Listeners’ comments (on staring a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.

Show notes for June 6, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 65-minute conversation recorded live from Amsterdam, The Netherlands, and almost live from Concord, California, USA.

Download the file hereRead More »

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