On “For Immediate Release” on Monday, Neville and I talked about citizen journalists and the role they played in reporting the aftermath of the terrorist bombings in London. Our focus was on the fact that mainstream news organizations incorporated citizen reports into their coverage. The Online Journalism Review has a different take. An analysis by Mark Glaser suggests that many of those snapping pictures were more paparazzi than journalists, blocking entrances to the subway tunnel when they should have cleared the area and vying to get the most gruesome shots. Interesting reading.
Billionare blogger/Dallas Mavericks owner Mark Cuban warns podcasters that they’re likely to find themselves on the same trash heap of history that contains early streaming audio efforts like those created for pseudo.com, broadcast.com, eyada.com, and others that have faded from memory. “Creating your own podcast and trying to make a business out of it is a mistake.”
Cuban’s comments echo those of several others who are dismissing podcasting as a fad. Of course, their opinions fly in the face of research conducted by companies like The Diffusion Group, a digital media entertaining research firm that predicts the US podcast audience Read More »
One reason all the gushing about how blogs will replace press releases and even PR in general is so silly is that most people still don’t pay any attention to them. A study released Monday by New York-based Catalyst Group Design suggests the design of blogs is a major obstacle to blogs entering the mainstream. The company selected one blog—BusinessWeek’s personal finance blog “Well Spent”—because it typifies the elements and look of most blogs. Study participants—selected because they weren’t blog readers but were otherwise web-savvy—were taken to the blog and asked to react.
Most didn’t know they were looking at a blog at all and were Read More »
Information Week reports that IBM has unveiled a preview of its new blogging software, a component of its Workplace Collaboration Services software (part of IBM’s Lotus unit). The software offers all the elements you’d expect of a blog, but it functions within the Workplace environment and blogs are accessible only by others running Workplace software. (At least, that’s what the IBM website says: “any authenticated Workplace user can read the blog.” Does this suggest the blogs are designed exclusively for internal use? Neither IBM nor IW are clear on this point. The blogging app is available for download now; IBM will release it Read More »
Content summary: Listeners’ comments (on credibility, trust and relationships; bloggers should ask first; get over show length; speed up the blog; iTunes and subscribing to the show); iTunes, podcasting and RSS concerns; countering a view that podcasts are a fad; the London bombings and the milestone role of citizen journalism; what African bloggers say about Live8; from Our Correspondent Down Under; the Ketchum saga continues.
Show notes for July 11, 2005
Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute conversation recorded live from Amsterdam, The Netherlands, and Washington, DC, USA.
A report released by Forrester last week suggests that podcasting is not only more than a fad, it’s just the first stage in what will evolve into a world of full-blown multimedia subscription. While some may argue that podcasting will never catch on, the BBC apparently has got the religion. One of the first mainstream media outlets to make its audio content available as podcasts, the BBC is now offering an RSS subscription to one of its TV sitcoms, “The Mighty Boosh.” Techdirt, which reported on the BBC’s offering, calls it a “broadcatch.” (One hopes this word doesn’t catch on as “podcast” did.) The Internet debut of the sitcom will Read More »