That’s the way the cookies crumble

All those cookies your Web developers build into your company’s Web sites may be useless, at least as a means of measuring behaviors. A study by JupiterMedia has concluded that more than half of Internet users delete the cookies dropped on their computers. Fifty-eight percent of users have deleted cookies and 39% delete them monthly from their primary computers. There goes your ability to gather information—at least, via cookies.

While most cookies are harmless, fear is the motivating factor in getting rid of them. It’s time, then, to give up on cookies and look for better ways to measure the effectiveness of our online communication… Read More »

News at the crossroads

While some journalists continue to crank out columns decrying the rise of blogs, the Project for Excellence in Journalism sees them as a new but entrenched part of the media landscape. In its recently released “The State of the News Media 2005,” the Project suggests that the news media has shifted its focus from verifying facts to going to press with little or no verification. Consequently, while the need for truth has grown, truth has become harder to identify.

Blogs represent part of one of the major trends listed in the study: “There are now several models of journalism, and the trajectory increasingly is toward those that are… Read More »

The Hobson & Holtz Report - Podcast #15: March 14, 2005

Content summary: A new phone-in comment service now available; listeners’ comments: on sound quality, a suggestion for interview transcriptions; customer service and the Technorati example; government lobbying and Cisco’s new blog; the revolutionary fervour of blogging and the evolutionary development of mainstream media; ethics in PR; IABC: leadership and transparency in discussion.

Show notes for March 14, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 52-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 23.3MB), or sign up for the… Read More »

Gallup and consequences

A new Gallup poll (reported by Jim Horton) reinforces data collected earlier this year by the Pew Internet and American Life Project. Most adult Americans don’t read blogs, and a lot of those don’t even know what they are.

Three-quarters of the U.S. public uses the Internet at work, school, or home, but only one in four Americans are either very familiar or somewhat familiar with blogs (the shortened form of the original “Web logs”). More than half, 56%, have no knowledge of them. Even among Internet users, only 32% are very or somewhat familiar with blogs.

In reporting these findings, Jim Horton notes, “Lest we get too messianic… Read More »

The Hobson & Holtz Report - Podcast #14: March 10, 2005

Content summary: Listeners’ comments about the interview with Robert Scoble; how to get podcasts automatically with podcatcher software; discussion about the Robert Scoble interview; a new PR blog and a resurrected one make their debuts; communication consultancies focused on new-media channels; IABC; a little rant about Blogrolling.

Show notes for March 10, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 55-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 22.1MB), or sign up for the RSS feed to get it and future shows automatically.… Read More »

McDonald’s campaign is PR. So what?

Under the Golden Arches, you can get salads instead of Big Macs. Now, McDonald’s is launching a an initiative to promote healthier living. Of course, some are dismissing the move, including the Center for Science in the Public Interest, whose executive director said, “I think it’s just window dressing designed to promote a more cuddly feeling toward the company than to really change their core business practices.” (At our house, we refer to the Center for Science in the Public Interest as “The Food Nazis.” These are the guys who told you to stop eating movie theater popcorn and Fetuccini Alfredo.)

In its report on the subject, AP… Read More »

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