Dramatic increases of RSS expected

Okay, so readers of Slashdot aren’t necessarily representative of the average Net user. These are the technologically advanced, the earliest of the early adopters, people who eat and sleep technology. Still, if this group sees dramatic growth of a technology just over the horizon, it’s a safe bet that there’s only a short step to the adoption of that technology by others.

A survey of people who subscribe to the Slashdot RSS feed, covered in a press release, suggests that RSS is poised to explode. Seventy-three percent of the survey respondents said they would increase their use of RSS in the next year. That increase is a result of the… Read More »

The Hobson & Holtz Report - Podcast #17: March 21, 2005

Content summary: Listeners’ comments: on suggestions for how to comment, video and vlogging trends, differences between internal blogs and bulletin boards; interview - an open conversation with Steve Rubel; discussion about the interview; planned changes in show format for future interviews.

Show notes for March 21, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 67-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30.8MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod… Read More »

Fastlane’s not the forum for GM’s bad news

In his “Strategic Public Relations” blog, Kevin Dugan wonders if GM will address its recent surprising forecast and related fallout in its blogs. I hope not.

In case you missed it, GM announced it would lose money in the next quarter and that the company would lay off workers. Says Dugan:

Anyone that has visited the company’s Smallblock Engine and Fastlane blogs knows they do not lend themselves to discussing ???job actions.??? But blogs are a dialogue and readers may steer the conversation to this news.

In his outstanding analysis of what distinguishes blogs from message boards, “CommonCraft” blogger Lee LeFever makes this… Read More »

Podcasting is, like, so 15 minutes ago

On one of last week’s installments of “For Immediate Release,” Neville and I kicked around the idea of video podcasting. Today, Om Malik reports that a product has been launched that lets you use the brand-spanking-new Sony PSP to do just that.

The Sony PSP, the Game Boy-killer handheld gaming system available in stores this week, is configured to play music and videos in addition to games. Malik, writing in his Om Malik on Broadband blog, introduces PSP Video 9, a product from Sajeeth Cherian, who also developed a user-friendly BitTorrent client:

It will take any video and turn into a format that PSP can read. So now you can download…

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PR practitioners as journalists

Public relations practitioners increasingly are using the Internet as a channel to get information into the hands of its audiences. This process bypasses traditional media. That’s great because we don’t have to worry about how traditional news media will filter our messages. It’s also troublesome because we can no longer rely on traditional news media to screen our content for accuracy.

According to Richard Edelman, president and CEO of Edelman Public Relations Worldwide, this means the PR profession needs to start behaving more like journalists. In an interview in Canada’s Globe and Mail, Edelman said, “If we’re just putting stuff up… Read More »

Folksonomies on intranets

I see a lot of intranets. I mean, a lot of intranets. And I talk to a lot of intranet managers, review employee surveys about intranets, and conduct intranet focus groups. Were you to ask me, “What’s the biggest intranet problem?” my answer would be instant and unequivocal: “Employee can’t find what they’re looking for.”

Call it usability, call it navigation, it all comes down to a wide gap between how employees think about information and the way the owners of the information classify it. Does a truck driver in Minneapolis know that the retirement plan is managed by the benefits department which is part of human resources? Would his… Read More »

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