Is podcasting for real?

In less than an hour, Neville and I will record the next installment of For Immediate Release. One of the issues we’ll discuss is a post from Darren Barefoot’s blog titled, “Why I’m Not Smoking the Podcasting Dope.”

Barefoot is a “writer, technologist and marketer who lives in Vancouver, Canada,” according to his site. He raises enough issues—compounded by comments to the post—that I wanted to think through my responses. It seemed a good idea to use my own blog for that process. So here goes…

Barefoot begins by leaving no doubt about his skepticism: “I???m skeptical about who???s doing it, who???s going to do it, and who???s going to… Read More »

Blogs and trust

Lee Hopkins raised an old question in a new context in yesterday’s installment of For Immediate Release. With media growing more and more dependent on bloggers for information, how will the media—and the audiences that pay attention to them—know whether the source material was objective or bought and paid for?

There certainly have been plenty of instances in which bloggeers have been revealed to be something other than what they portrayed themselves to be. Political bloggers on both sides of the fence, for instance, have been outed as paid representatives of one campaign or another. And while CMS company Marqui has asked its paid… Read More »

The Hobson & Holtz Report - Podcast #20: March 31, 2005

Content summary: Listeners’ comments: audio comments and a few written ones, too, on VNRs, multimedia search, and new blogs; Elizabeth Albrycht’s advice column; Nielsen-Norman’s top 10 intranets; Microsoft’s newly named stripped-down Windows XP for Europe; new bloggers at GM’s Fastlane blog; Yahoo 360; faux blogs; and monitoring employees’ onliine behavior.

Show notes for March 31, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 63-minute conversation recorded live from Los Angeles, California, USA, and the UK.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows… Read More »

Reveal those links, Nielsen says

How many blogs do you see that spell out the URLs of each link contained in a post? Links are one of the defining elements of blogs. It’s the links the build the communities and heighten visibility. In my Web writing workshop, I urge participants to get links out of the narrative and into a “more information” box as a means of reducing distraction and keeping readers focused on your content. But not in blogs. Links in the narrative are at the very heart of blog writing.

So how distracting would it be for someone reading a blog post to have to stop every few lines because in addition to a key word or two, the author has thrown in… Read More »

ING testing RSS for internal communications

You might be inclined to think the first company to test RSS for internal communications would be a high-tech company, Microsoft, say, or Sun. According to an article (PDF file) in Investors Business Daily, though, a business services company—Amsterdam-based ING Groep—got the early lead when it launched a pilot test with 200 employees early this year.

I know that Siemens is also using RSS, but who am I to argue with IBD about who came first?

According to the article, the employees are receiving a broad range of information, from benefits updates to new-hire announcements. If the experiment goes well—and why shouldn’t it?—RSS will roll… Read More »

Burson study identifies “tech-fluentials”

Burson Marsteller, the PR agency that initially identified “e-fluentials,” has release a study focusing on a new e-fluential subcategory, “tech-fluentials.” According to the agency’s press release, tech-fluentials are…

a new breed of influential, technology-driven opinion leaders who seamlessly connect their work and personal lives while transmitting information about companies, brands and products. All-powerful chat rooms, web sites, digital cameras, discussion boards and blogs are the tools of the trade for these influencers who can create or change opinions, establish trends, build buzz for a brand and sway stakeholders.

In order… Read More »

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