Who’s paying attention?

Note: This is a rewrite of an original post that I have deleted.

I frequently hear a dismissal of blogs, particularly as an activity in which leaders should engage, based on the volume of readers. It’s an old argument. I recall at one time, many years ago, the same argument was made for ignoring threads in message boards: “How many people actually read this stuff? Should we be making decisions or investing time on something that is read by only a handful of people?”

There were arguments to support the time and effort to monitor message boards and assess their impact. For example, how many lurkers were there, individuals who visited by… Read More »

The Hobson & Holtz Report - Podcast #46: June 30, 2005

Content summary: Listeners’ comments (on iTunes 4.9 and bandwidth, IABC Cafe posts, blogging the Nortel AGM); podcasts and Polish sausage; the launch of iTunes 4.9; Virgin Atlantic’s New York podcasts; PR Week UK talks about blogs; IABC International Conference; IABC Fellows; FIR celebrates 50 shows on July 14.

Show notes for June 30, 2005

download mp3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 79-minute conversation recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 32MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic… Read More »

Does BusinessWire get RSS?

Judy Gombita reports that BusinessWire, the venerable news release distribution service, has embraced RSS. She sent along a message journalist Chris Edwards posted to a UK listserv that notes BW “has kicked off a service that actually looks workable. Its RSS feeds are customised for each journalist that has a Businesswire login. I’ve added it to the Safari toolbar to see if it’s more usable than the daily email listing.”

Edwards also says that PR Newsire is farther behind, offering only a feed that includes everything, including the kitchen sink, “so you get disposable nappy, flavoured baked bean and toothbrush announcements mixed in… Read More »

iTunes with podcast support is out

Apple has released its latest version of iTunes—4.9—which features podcasting support. I’ll be trying it out as soon as possible.

Josh Hallett reports that the software also includes support for enhanced with “chapters” and web links. Hallett points to this item in the “What is Podcasting” link on the iTunes Music Store:

Enhanced Podcasts

Q: What’s an enhanced podcast?
A. In addition to publishing a podcast, you may create an enhanced podcast, which contains chapters that reference pictures or web links that are displayed within the iTunes song artwork viewer.

Q. How do I create an enhanced podcast?
A. You can download and use…

Read More »

Deconstructing Larkin

Warning: Long post follows.

T.J. Larkin is an excellent presenter. He’s entertaining, engaging, witty, and charming. At the end of his presentation at the IABC Research Foundation luncheon today, the crowd of about 500 gave him a standing ovation. His performance deserved it. The substance of his presentation? Well, that’s another thing altogether.

I first became aware of Larkin when I read “Communicating Change.” In this book, Larkin points to research conducted in the late 1980s by Towers Perrin in which employees were asked their prefeerred source of information. The answer, it should come as no surprise to anyone, was: “My… Read More »

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