Burson study identifies “tech-fluentials”

Burson Marsteller, the PR agency that initially identified “e-fluentials,” has release a study focusing on a new e-fluential subcategory, “tech-fluentials.” According to the agency’s press release, tech-fluentials are…

a new breed of influential, technology-driven opinion leaders who seamlessly connect their work and personal lives while transmitting information about companies, brands and products. All-powerful chat rooms, web sites, digital cameras, discussion boards and blogs are the tools of the trade for these influencers who can create or change opinions, establish trends, build buzz for a brand and sway stakeholders.

In order… Read More »

The Hobson & Holtz Report - Podcast #19: March 28, 2005

Content summary: Listeners’ comments: keep it up, ego boosting and a listening experience; video news releases and responsibilities; relying or not on third-party web services; new tool for tracking where a conversation goes; the Disney mouse that roared; asking the blogosphere for input on policy; the risks of writing and posting without due diligence.

Show notes for March 28, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows… Read More »

When a company can do no right

Normally, Jim Hill’s predicament wouldn’t raise an eyebrow. But since his adversary is The Walt Disney Company—a business hamstrung by years of negative publicity—even the action Disney took against Hill has made headlines and prompted outcries of indignation.

To call Hill, who runs Jim Hill Media, a Disney fan is an understatement. His travel agency offers tours to various Disney properties. Much of his blog deals with Disneyana. And, for years, Hill has been giving unauthorized tours of Disneyland. For $25 a pop, visitors to the Anaheim theme park listen to Hill tell tales that aren’t part of the official Disney guided tours.

In a… Read More »

An open conversation with Steve Rubel

Neville and I interviewed Steve Rubel for close to an hour last Monday on our podcast, “The Hobson & Holtz Report.” You gotta hand it to Neville. Our interview with Steve Rubel was anything but short, and Steve was talking over a regular telephone handset, but Neville transcribed the whole thing anyway. You’ll find the transcript over at the For Immediate Release blog.

A blast from the past

When I heard that Accenture was releasing an RSS screen saver, I had to give it a try. After all, Accenture is a company that understands the Web better than a lot of other companies, and as a technology consulting firm, I figured they’d release something interesting.

They didn’t. In fact, the disappointments about the screen saver aside, it struck as as very familiar. Then it hit me: This is PointCast all over again.

In case you don’t remember it, PointCast was a free download introduced in 1997 as part of the “push” frenzy. From a company called Marimba, PointCast let you set up news feeds, then view them on a screen saver.… Read More »

Who defines an innovation’s role?

Dave Winer is one of my heroes; has been for a long time. He pretty much invented blogs (his Scripting News is the oldest and longest-running blog on the Net) and RSS, and had a huge hand in the development of podcasting. And he’s been around longer than that, taking a rebel approach to programming that has led to several innovations we take for granted today. It is with some reluctance, then, that I have to say I think Dave’s wrong in this latest battle.

Winer and Adam Curry (aka “Prince of Pod”) met a few months ago in Miami along with former Curry business associate Ron Bloom to explore ways to generate some income out of this whole… Read More »

Page 503 of 584 pages ‹ First  < 501 502 503 504 505 >  Last ›