Community development of company policy

Michael Hyatt posted his request on his blog today and already has five comments, most asking specific questions or raising substantive issues. It’s not the comments, though, that make this particular blog post stand out. It’s the nature of the post itself and the man who wrote it.

Hyatt is president and CEO of Thomas Nelson Publishers, the publicly traded Christian publishing company that ranks as the world’s ninth-largest publisher of any kind. With 600 employees, the company achieved sales of nearly $223 million last year and earned $16.2 million. Companies that size usually develop their internal policies, well, internally. But on… Read More »

The Hobson & Holtz Report - Podcast #16: March 17, 2005

Content summary: Listeners’ comments: on PR ethics, slowing down podcasts, learning the ins and outs, listening to a ground-breaking first podcast, music and intersection with the past; Podshow.com and lowering the barriers to entry; folksonomies and categorizing your information; new communication channels too early for Europeans; iPodder new release and FeedDemon’s podcasting.

Show notes for March 17, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 59-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 27MB), or sign up for the RSS feedRead More »

Text messaging on the rise

Of American adults with cell phones, one in four have used those phones to send text messages within the last month. That’s according to new research from the Pew Internet and American Life Project.

Text messaging has enjoyed much faster adoption in Europe and Asia where all phones play well together. In the States, different standards have inhibited the growth of text messaging since one provider’s phones couldn’t necessary send a text message to another’s. But according to the Pew numbers released March 14, the number of Americans who use the feature is up around 36 million. Most of those are in the 18-27 age range.

Right now,… Read More »

Let it leak

Viral marketing via peer-to-peer isn’t new, but it may have just taken a big step. I was first introduced to the idea when Priceline posted a TV commercial to the file-sharing networks before it aired on TV. This was the ad in which spokesman William Shatner learned he was being replaced by Leonard Nimoy. It was funny and unexpected, and it spread quickly thanks to its availability on Kaaza and other P2P services.

Similar tactics have been employed pretty regularly since then. In the UK, an “unauthorized” TV commercial of a Ford decapitating a cat captured eyeballs when it was discovered in the P2P space. Even Apple has made iTunes… Read More »

Owning the issue

A good friend of mine who works on the IABC staff finds the discussion taking place on Allan Jenkins’ blog disturbing. I don’t know what aspect of the discussion is distressing, but I’m guessing it’s the fact that a candid, no-holds-barred debate about IABC is taking place and IABC has no control over it.

Welcome to the real world.

The conversation so far features 23 separate comments from a handful of participants, including former IABC chair Charles Pizzo, Robert Holland, Eric Eggertson, David Murray, Jeremy Pepper, Brian Kilgore, Allan himself, and me. The focus of the conversation has meandered, as conversations do. Lately it has… Read More »

That’s the way the cookies crumble

All those cookies your Web developers build into your company’s Web sites may be useless, at least as a means of measuring behaviors. A study by JupiterMedia has concluded that more than half of Internet users delete the cookies dropped on their computers. Fifty-eight percent of users have deleted cookies and 39% delete them monthly from their primary computers. There goes your ability to gather information—at least, via cookies.

While most cookies are harmless, fear is the motivating factor in getting rid of them. It’s time, then, to give up on cookies and look for better ways to measure the effectiveness of our online communication… Read More »

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