2004-10-15
Posted on October 15, 2004 6:48 am by Shel Holtz
| Technology
On a teleseminar panel I participated in a few months back, San Jose Mercurry News columnist Dan Gillmor told the audience he was asking his PR contacts to advise him of RSS feeds for press releases. He would no longer take them by e-mail. E-mail, he said, had become too much of a hassle, what with all the spam. RSS, on the other hand, allowed him to see only what he wanted to see.
Seems we can kiss this benefit of RSS goodbye. While we won’t see feeds to which we have not subscribed (at least, not yet), we will see advertising in some of the feeds we do want. Wired News reports this morning that Moreover, Topix.net, Feedster, and… Read More »
2004-10-14
Posted on October 14, 2004 8:31 am by Shel Holtz
| Technology
Google has released a free downloadable desktop search tool that lets you add your hard drive to your Google Web searches. According to an article in today’s Washington Post, you’ll be able to enter a search term and see results from the Web and your desktop together. The search tool “not only indexes the full text of e-mail messages and word processing documents, but also gives people the option of creating a searchable archive of all Web pages they visit and all instant messages they send and receive with AOL software,” according to the article.
Danny Sullivan, editor of searchenginewatch.com, said the Google desktop search utility… Read More »
2004-10-14
Posted on October 14, 2004 8:12 am by Shel Holtz
| Internal
Global Knowledge Review is a new magazine from the UK that will cost you a couple hundred bucks for a year’s subscription, but the first issue is available as a free PDF download from the magazine’s Web site. Looks interesting. Among the debut issue’s article is a piece on “What Knowledge Workers Want.”
I’ve maintained for years that employee communications departments should be fully engaged in their companies’ knowledge management efforts. The article, by Ernst & Young’s former Chief Knowledge Officer Dave Pollard (who now runs Meeting of Minds), points to a number of problems average workers have with knowledge systems. The list… Read More »
2004-10-14
Posted on October 14, 2004 8:00 am by Shel Holtz
| General
How desparate are you to get people to read your blog? There must be a lot of desparate bloggers out there if a new service called Blogexplosion thinks it can sustain a business. Claiming it can get “hundreds or even thousands of other bloggers coming to read your blog every month,” the service hooks you up with other bloggers who will agree to read your blog if you read theirs.
Touting itself as the Internet’s first “blog exchange,” Blogexplosion employs a number of gimmics to build its own traffic. For instance, every time you refer another blogger to the service, “you receive 10% of the traffic they generate five levels deep.” It… Read More »
2004-10-14
Posted on October 14, 2004 7:31 am by Shel Holtz
| Technology
The developers of RSS never dreamed it would be used to syndicate content—notably blogs—when they created it. The original intent was to allow content aggregation in a portal. Created at Netscape for the “My Netwcape Network” portal, the idea was for content providers to offer headline-based feeds that would appear automatically on the portal. Portal users would click on a the link in the portal to go to the article on the publisher’s site.
The fact that RSS moved from a portal utility to a means of syndicating blog content is a case study in the rule of unintended consequences, according to a white paper from Gartner Research. The… Read More »
2004-10-13
Posted on October 13, 2004 6:15 am by Shel Holtz
| External
Londonderry, N.H.-based ice cream maker Stonyfield Farm launched a blog to focus on various aspects of the company’s programs and mission. These include the environment, organic farming, women, children, and the company. The company’s CEO, who supported Howard Dean for president during the Democratic primaries, got the idea from the impact the blogs of Dean and his supporters had on the campaign.
According to an article appearing today in CFO.com, the company hired a writer who shadowed CEO Gary Hirshfield for a month to “gather information on the company’s philosophy and corporate culture” before launching the blogs which (the article… Read More »
Page 503 of 522 pages ‹ First < 501 502 503 504 505 > Last ›
Read The Full Post