Quitting to blog

Wired News has the story of Jason Kottke, author of a blog at kotke.org, who quit his day job as a Web designer to blog full-time. The notice on his blog asks readers to become “micropatrons” but contributing modest amounts through PayPal. He hopes to be able to blog full-time for one year. The “one time ‘fund-drive’” will last three weeks, he says. “I have absolutely no idea if this will work and I’m completely nervous and exhilarated by the challenges ahead.”

Kottke explains why he believes investing in his blog is worthwhile, why he’s not going the advertising route, and how full-time blogging will affect the site.

As some blogs… Read More »

The value of corporate blogging

An item from PRLeap.com on corporate blogging quotes Sally Falkow, senior strategist at Los Angeles-based Expansion Plus—an “Internet and PR firm”—touting search engine visibility as “one of the most important reasons to start a corporate blog.”

Search engine visibility is certainly a desirable outcome, but if it’s the motivation behind starting a corporate blog, your odds of success will drop precipitously. When Neville and I interviewed Michael Wiley, the man behind General Motors’ blogs and podcasts, we never once heard him talk about search engine visibility. His remarks focused squarely on a connection with the customer. I was… Read More »

The Hobson and Holtz Report - Podcast #9: February 21, 2005

Show notes for February 21, 2005.

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 47:14-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 19.4MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio.)

In this week’s show:

Intro:

  • 00:31 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes; comments from the last… Read More »

Page 503 of 574 pages ‹ First  < 501 502 503 504 505 >  Last ›