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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories:

  • The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopping their images
  • A metaverse company plans to offer a form of immortality with its “Live Forever” mode
  • Coca-Cola is offering a limited-edition drink that tastes like pixels and includes a Fortnite code
  • Corporate…

Russia’s invasion of Ukraine tops the coverage in the March edition of The Hobson and Holtz Report, the long-form monthly “For Immediate Release” podcast, with a look at the motivations for companies to cease their operations in Russia, the use of an AI deepfake as an element of Russian disinformation, and the White House’s appeal to TikTok creators to help offset propaganda; Dan York…

In February’s long-form Hobson and Holtz Report, Neville and Shel spend more than half the show with news and commentary about a variety of Web3 elements, including the metaverse, NFTs, DAOs, cryptocurrency, and blockchain—all of it from the perspective of the impact these fast-emerging technologies will have on public relations and organizational communication. In the first part of the episode, the focus is…

In the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service—DaaS; we review some journalism, media, and technology trends and predictions for 2022; TikTok and LinkedIn are both copying successful features of other social media services but adding their own twists; authenticity in virtual…

Caution! Long post follows.

The Great Resignation continues in full swing with no end in sight. Volumes have been written since the phenomenon began, much of it focused on the swing of the pendulum to workers, with examples ranging from the growing number of labor actions and unionization efforts to companies raising wages and offering more flexible work arrangements.

Communication has an…

Withholding bad news from employees is one of senior leadership’s oldest kneejerk behaviors. A belief that employees just won’t understand the complexities behind the news is at the heart of this ill-advised decision. This belief is rooted in the perception of employees as unsophisticated children. If shared, the bad news would provoke a bad reaction, leaders fear, a concern exacerbated today by the…

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