2004-10-27
Posted on October 27, 2004 8:43 am by Shel Holtz
| Business
David Sifry, founder and CEO of Technorati, offers a post about corporate blogs (thanks to CommonCraft for the pointer). Sifry takes a stab at defining corporate bloggers: “People who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are clearly affiliated.”

Sifry offers a chart showing who’s blogging in the corporate world. Six companies dominate nearly half the 5,000 or so corporate blogs, leading Sifry to observe, “To me this shows that we are still at the relative start of accepted use of
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2004-10-27
Posted on October 27, 2004 8:31 am by Shel Holtz
| General
I reported on October 6 on a Micropersuasion entry about a Delta Airlines flight attendant who was suspended for appearing in a photo on her blog wearing her uniform. Today, Neville Hobson reports that the attendant, Ellen Simonetti, has been fired. A BBC report quotes the flight attendant: “This blogging thing is obviously a new problem for employers and they need to get a policy about it. If I had known it would cost me my job, I would not have done that.”
2004-10-27
Posted on October 27, 2004 8:17 am by Shel Holtz
| External
Knowing I was going to spend more than 10 hours in the air over two days, I decided to dive deep into the podcasting pool. Using iPodder, I grabbed about a half dozen podcasts and listened to them between San Francisco and Philadelphia, and on the return flight. With one exception, I’ll remove all of them from iPodder so I never have to listen to them again. Despite the use of music tracks to emulate professional broadcast, these were (I can think of no better word) lame. Individuals with no expertise spoke semi-literately on subjects about which they evidently believed they had great expertise. There are, no doubt, many good podcasts
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2004-10-27
Posted on October 27, 2004 8:09 am by Shel Holtz
| General
I wrote back on September 7 about the Northwest Voice, a participatory newspaper in Bakersfield, California. Mark Glaser notes in his current Online Journalism Review column that several of these participatory newspapers have sprung up and interviews experts on both sides of the issue. I wonder which company will be the first to start a participatory online newspaper for its employees.
2004-10-27
Posted on October 27, 2004 7:55 am by Shel Holtz
| External
Several entries in PR blogs have promised to blog the PRSA conference’s late-entry session on blogs. (Oh, God, did I really use the word “blog” three times in one sentence?) According to Glenn Harlan Reynolds, a contributing editor to Tech Central Station, such live event coverage is part of the future of blogging. In the second of a two-part article on the “The Future of Blogs and the Blogospohere,”, Reynolds points to a blog dedicated to coverage of the Foresight nanotechnology conference. Entries included photos, coverage of speeches, PowerPoint presentations, and even video interviews.
Reynolds (also known as the InstaPundit),
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2004-10-26
Posted on October 26, 2004 4:05 am by Shel Holtz
| Technology
This was inevitable. Podcasting has been around for all of a few months and already a company has opened its doors to help products podcasts. Pwop Productions produces “audio talk-shows, newscasts, audio newsletters and telephone interviews,” according to its Web site. The company’s CEO produces and hosts .NET Rocks!, a podcast for .NET software developers.
Have any PR agencies begun promoting their ability to produce podcasts on their clients’ behalf? The fact that I haven’t seen any doesn’t mean it isn’t happening. Let me know if you’re aware of any.
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