Posted on November 12, 2004 8:51 am by Shel Holtz
I had dinner last month with my friend Wilma Matthews, who runs PR for Arizona State University. Among the variety of topics we discussed was the notion of “crisis.” Wilma noted that she had written a letter to PR Week complaining that the word is used too often to characterize events that are not, in fact, crises. “Sometimes they’re just emergencies and PR can’t do anything about them,” she said.
Today, the UK edition of PR Week runs an article by Gerry McCusker, author of “Talespin: PR Disasters,” that puts the blame on the media. McCusker writes:
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If you believe everything that you read, watch and hear in the media, a PR disaster is
Posted on November 12, 2004 8:39 am by Shel Holtz
The new MSN search engine that launched this week is clearly labeled “beta,” so all the rushes to judgment are a bit early. But at least the team behind the engine is communicating quickly and candidly with users and webmasters, and they’re using a blog to do it. According to a ClickZ news item quoting product manager Justin Osmer, the team “wanted to open more lines of communication with our users and thought that this Weblog would be a good way for us to do that.”
There are three messages on the blog: an introductory note, an announcement of the search engine’s launch, and an apology: “In the process of making our new MSN Search beta
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Posted on November 12, 2004 8:29 am by Shel Holtz
The American Marketing Association has announced a new workshop, Blogs: Marketintg Beyond the Website, to be presented in Seattle (December 17), New York (January 21) and Chicago (February 18). “This important one-day workshop is designed to help marketers understand how blogs can impact the marketing process,” according to the AMA promotion. Among the topics the session is set to cover: How to integrate blogs into marketing strategies and “how blogs influence public relations and media relations and create ‘buzz.’” Bloomberg Marketing’s Toby Bloomberg is running the show. The AMA wants $695 for registration, $645 for AMA members.
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Posted on November 11, 2004 4:14 pm by Shel Holtz
It has been a truism in the book publishing industry for, well, forever that a lot of books get published but only a fraction of them are reviewed in the New York Times Book Review or other mainstream review vehicles. More and more, though, readers are paying attention to what bloggers say about books that don’t get mainstream attention. NPR’s Karen Grigsby Bates reports on the impact of blogs on publishing in an audio report.
Bates notes that the New York Times Book Review’s editor reads literary blogs himself, and has even posted a comment to an open letter written by a blogger to him.
Posted on November 11, 2004 2:44 pm by Shel Holtz
According to a Business Week article, investors are looking for ways to make some money from the blogging phenomenon. So far, the best bet seems to be software tools that let big businesses build and manage blogs.
Software that trolls blogs looking for useful information also is getting attention. Cymfony, a startup in Newton, Mass., sells software that big companies are using to scan blogs for relevant information. A pharmaceutical company, for example, may want to look through blogs written by doctors, nurses, and patients about a new drug. Customers are paying anywhere from $30,000 to $100,000 for Cymfony’s product.
Posted on November 11, 2004 2:39 pm by Shel Holtz
CyberAlert, one of the long-standing online monitoring companies, has launched a tool that lets companies track over 100,000 blogs. The service is (ridiculously) called BlogSquirrel. Subscribers will get a daily e-mail alert (not an RSS feed, interestingly) listing blog osts that match key words or phrases. Media Daily News has the story. CyberAlert is offering free trials.
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