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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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My interest in adapting technology to communication was sparked in 1985. I remember the exact moment when the concept clicked for me. It was when an IT rep at the company where I worked saw the modem in my office and asked if I was on a BBS. I didn’t know what that was. He logged me onto one, and my life…

Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it a combination of clickbait and a failure to understand what’s really happening? In the February long-form episode of the “For Immediate Release” podcast, Neville and Shel look at generative Artificial Intelligence (AI) developments, mostly having to…

Earlier today, as I moderated a panel discussion with five Fellows of the International Association of Business Communicators (IABC), one of the panelists asked our opinion about the utility of a “message house” when providing counsel to leaders.

I have been a professional communicator for 46 years and either a department leader or strategic consultant for about 40 of them. I have read more…

We take Black History Month very seriously where I work. For the second consecutive year, our Black Employee Resource Group (ERG)—called The Collective—is managing content and activities from the bottom up. It’s a far more effective and authentic—and less prescriptive—approach than having leadership deliver it from the top down.

As the head of communications (and, I like to think, a Collective ally), I’m doing all I can with the…

Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about 15 years—and retains all of its value. Neville and Shel explore the idea of defeating paywalls with destination press releases in this monthly long-form episode of “For Immediate Release.” Also in this episode:

  • Follow-ups to…

A petulant venue owner is using facial recognition software to keep people with whom he has issues from entering his spaces—including a mom with a Girl Scout troop. Also in this monthly long-form episode of the “For Immediate Release” podcast, Neville and Shel discuss the value of virtual goods and whether brands should start taking them seriously; business schools are exploring the potential…

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