Newspaper racks still exist, so Jose Leal owes me $100

Newspaper Rack

Ten years is a long time.

In 2008, audiences were gushing over The Dark Knight and dissing Indiana Jones and the Kingdom of the Crystal Skull. The iPhone was only a year old and people were still in love with their Flip video cameras. MySpace was still a popular social network. Passengers carried portable DVD players onto their flights. Justin Long and John Hodgman were still cranking out those Mac vs. PC commercials. (Their roles would be reversed today.) Everyone experienced Britney Spears’s meltdown, Tina Fey was parodying Sarah Palin on SNL, we lost Tim Russert (and Meet the Press has never been the same), and digital picture… Read More »

FIR #149: RIP, VR?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Reports of tanking VR headset sales have been plentiful, leading marketers to begin questioning the wisdom of adding Virtual Reality to their arsenals. Shel Israel, co-author of “The Fourth Transformation”—a book about the VR/AR/MR inflection point—joins FIR host Shel Holtz to discuss VR’s viability for marketing. Also in this episode…

  • Chat story apps are all the rage among young users. Are they also the next big thing in native advertising?
  • A Hawaiian Airlines bot answers travelers’ baggage questions, if only they know where to find it
  • An AI-based Alexa skill from lawnmower company… Read More »

FIR #148: Communicators and Bad CEO Behavior

For Immediate Release

Cross-posted from the FIR Podcast Network.

2018 PRSA Chair Anthony D’Angelo joins host Shel Holtz in a follow-up Shel’s conversation two weeks ago with PRSA volunteer leader Mary Beth West. In the chat, Anthony outlines his (and the PRSA board’s) perspectives on the controversy that has been the consuming focus of his term as chair. Also in this episode…

  • CEOs and other senior leaders are being fired over inappropriate behavior at a record clip. What does this say about the qualifications for a leader in the values-driven marketplace?
  • Google is bringing AI-driven grammar checking to Google Docs.
  • LinkedIn is adding voicemail… Read More »

FIR #147: Tell Me A (Facebook) Story

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined FIR host Shel Holtz for the July edition of “The Hobson & Holtz Report” and conversation about these topics:

  • British Airways asks customers to post personal data on Twitter ‘to comply with GDPR’
  • Will Facebook Stories (and Instagram Stories, Messenger Stories, WhatsApp Stories, and Snapchat Stories) change how marketers use social media?
  • Whatever the EU does about copyright laws, expect it to change social media globally
  • Chatrooms come out of closed beta at Reddit
  • Facebook has suspended Crimson Hexagon from accessing data while it investigates how… Read More »

FIR #146: Is Business Dropping the “E” in PESO?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Tennessee-based communicator and former PRSA leader Mary Beth West joins host Shel Holtz for an extended conversation on the battle she and colleague Susan Hart have undertaken to change ethics clauses in PRSA’s by-laws. Also on this week’s episode…

  • Companies don’t seem to care anymore about getting good press from the mainstream media; are we losing the “Earned” in the Paid/Earned/Shared/Owned model?
  • How the failure to explore what could go wrong derailed a feel-good story
  • Papa Johns’ chairman resigned and the company posted an open letter addressing the issues. It didn’t go well.
  • Read More »

FIR #145: Feel Free to Defame Me and Steal My Photos

For Immediate Release

Cross-posted from the FIR Podcast Network.

Susan Getgood joined FIR host Shel Holtz to talk about the latest influencer marketing reports, including the Pernod’s wildly successful Malibu Games. Also on this week’s show…

  • An update on the European Parliament’s consideration of draconian copyright protections that could cause the Internet serious damage
  • Instagram will let users add copyright-protected music to their Stories
  • Copyright didn’t help one musician much
  • California’s Supreme Court ruled that Yelp cannot be forced to remove negative posts that a judge has deemed defamatory
  • Another court thinks it’s okay to use… Read More »

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