Friday Wrap #168: Logo hate, CEO scandals linger, most influencers are men, long-form content lives

Friday Wrap #168The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

There’s One Week Left… Read More »

Chatbots: Once again, the PR and communications industry is late to an important new technology

PR and communications practitioners will be late to the chatbot revolutionI was talking with a friend and colleague about the webinar I’m hosting next Friday to familiarize communications professionals with chatbots.

“Why chatbots?” he said.

“Because the subject is blazing hot and communicators will be using them, probably sooner than they think.”

“Are you sure the subject is blazing hot?” my friend replied. “I’d never heard of them until you told me about the webinar.”

I wasn’t terribly concerned. He’s just one guy and I don’t expect everybody to be on top of a new trend, even if it is going to be an important one, maybe as important as the web and social media. When I briefly mentioned chatbots… Read More »

FIR Podcast #34: Mired in stock photo hell

Cross-posted from the FIR Podcast Network

Despite unusual recording issues, we managed to get this one in the can! Panelists include Cruiseable.com CEO JD Lasica, Elasticity Senior Vice President Jason Falls, and ClaimWizard Marketing Director Lynette Young — social media thought leaders all — had a lively conversation about the following topics:

  • New research that finds that influencers produce the greatest ROI and a significantly lower cost than other marketing approaches
  • With messaging apps ascending and social networking sites on the decline, public media is giving way to private media. How can brands cope?
  • We’re entering a… Read More »

Friday Wrap #167: Your handbook needs an update, live-tweeting history, 50 minutes a day on Facebook

Friday Wrap #167The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

Are you ready for the… Read More »

FIR Podcast #33: Not all corporate videos suck…just most

FIR Podcast #33: Not all corporate videos suck…just most

This is cross-posted from the FIR Podcast Network.

Special thanks to FIR tech correspondent Dan York for stepping in last week to handle hosting chores while Shel was present for the birth of a granddaughter! Shel is back this week with panelists Philippe Borremans, currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and Jim Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer… Read More »

Friday Wrap #166: Google enables publishing, newsrooms are failing reporters, C-suite causes crises

Friday Wrap #166The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email briefing.

Registration still open… Read More »

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