The Friday Wrap is my weekly review of items I caught in my feeds and subscriptions that I found interesting enough to share, but don’t include the big news items you weren’t likely to miss. I select items for the Wrap from my link blog, which you’re welcome to follow. It’s at LinksFromShel.tumblr.com.
Above the fold
This hardly looks like a teen exodus
73% of U.S. teens are on Facebook. If that’s a teen problem, I’d be curious to see what success looks like. The AllFacebook has details and tons of other stats released by the Pew Internet & American Life Project on Facebook’s 10th anniversary. For instance, 54% of U.S. adults use the Read More »
Image (c) CanStock PhotoUp until now, not that many employees wore technology. Those who did were a curiosity, people whose specialized skills were enhanced by wearable tech. As the technology matures and the benefits of wearable technology become more and more obvious, wristbands, eyewear and other gadgetwear will become common work tools.
If wearable tech explodes into a monster trend, it could well reach its tipping point in the workplace. As more and more employees are asked to adopt the use of these tools, issues are bound to arise. Armed with the certain knowledge that the trend is barreling toward us, communicators, HR staff and Read More »
Quick News: B2B marketing metrics to learn from, corporate newsrooms still can’t deliver what journalists want, Dataminr: a Twitter tool "for when you don’t know what you’re looking for", how a blackmailer acquired a popular twitter handle using social engineering of customer service reps; Ragan promo;
News That Fits: It’s time for "real time" to give way to "right time"; Dan York’s Tech Report: new "FIR On Technology" episode coming this week about new gTLDs, kudos to NFL and Fox Sports for allowing open access to viewing Super Bowl, comments on Coca-Cola’s Super Bowl ad (America The Beautiful) show we still have much to do with Read More »
The Friday Wrap is my weekly culling of articles and posts I’ve collected that could be of interest to communicators, but that you may have missed in your own scans. I collect all the items I’ll consider for the Wrap at my link blog, LinksFromShel.tumblr.com, which you’re welcome to follow.
Above the fold
Facebook is not optional
That’s the conclusion of SHIFT Communications’ Christopher S. Penn after reviewing Facebook’s 2013 fourth quarter and annual reports. With 1.23 billion montly active users, the social network reaches 44% of the global Internet-enabled population. Almost 80% of Facebook users access the service from a mobile Read More »
(c) Can Stock PhotoThe research I conducted for a big consumer packaged goods company a couple years ago as part of the development of an all-employee social media training project produced some revealing data. A sizable majority of employees said they had been contacted via social media by a friend, family member or acquaintance with a question about the company. (Many employees list their employer in their profile, after all.) Nervous about crafting an original response, they preferred to share a link with the authoritative company position on the issue, but more often than not, they couldn’t find it.
In early 2012 and 2013, Joe Thornley and I presented an eight-week workshop on “An Integrative Approach to Social Media.” We developed the course originally in response to an RFP from IABC, which hosts the series. We made some minor tweaks and updates for the 2013 workshop. This year’s session—which begins on February 6—is a complete overhaul.
If you’re looking for an innovative learning experience that will get you up to speed on applying social media to your communication strategy, this is it. Take a look at some of the testimonials we received after the 2013 session ended, which I’ve sprinkled through this post.