Content discovery: The new Holy Grail of PR and marketing

Help your readers discover great content

Big name digital properties have been making a lot of moves lately to make it easier for their users to discover great content. On the brand side, we spend a lot of time thinking about being discovered, but we’re largely ignoring the opportunity to be a source of content discovery ourselves.

What would it mean to reputations and loyalty if customers knew that paying attention to us would reveal the kind of content they crave, the same way following Facebook or Twitter helps us unearth entertaining, useful, high-value articles, reports, videos, and graphics?

We already know that customers place a premium on the ability to find great… Read More »

The Hobson & Holtz Report #814: You’re underusing LinkedIn

The Hobson & Holtz ReportIntro:Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare… Read More »

Friday Wrap #159: Lightning strikes Twitter, Nestle embraces Periscope, measuring mobile moments

Friday Wrap #159
Flickr photo of statues wrapped up on the Harvard campus
courtesy of Frank Hebbert

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.


News

Google’s News Lab looks to future of journalism—Journalists use Google, and Google wants to make… Read More »

The Hobson & Holtz Report #813: Periscope in PR, news, and politics

The Hobson & Holtz ReportIntro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s… Read More »

Friday Wrap #158: News Feed changes, apps for products, useless social content, card design, & more

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.


News

Google search results will list sites that load slowly—Users finding your site in a Google search result will no longer need to actually visit the site in order to find out it takes… Read More »

FIR Interview: 2015-16 IABC Chair Michael Ambjorn on the state of IABC and the year ahead

FIR InterviewsThe International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the IABC logokeynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair Michael Ambjorn. Ambjorn takes over the lead volunteer role as the association continues to recover from some turbulence. In this FIR interview, conducted moments after the conference officially wrapped up, I chatted with Ambjorn about the state of IABC, his goals for the next year, how the association can remain relevant, how communicators can benefit from… Read More »

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