It has been seven years since Tom Foremski proclaimed that “every company is a media company.” In the wake of that observation, a lot of companies embraced brand journalism…then stopped. Meanwhile, media companies have continued innovating. Can we say our companies behave like media companies when media companies have moved beyond content portals?
Cross-posted from the FIR Podcast Network
Today’s panel features Stealthmode Partners’ Francine Hardaway, Stone Temple Consulting’s Doug Haslam, and Alabama Power’s Ike Pigott. We talked about the following topics:
- A report from pwc (Price Waterhouse Coopers) identified eight technologies that are about to have a massive global impact across all business sectors. We looked at the communications implications for each of the eight, which include Artifical Intelligence, Augmented Reality, drones, the Internet of Things, robots, Virtual Reality, 3D printing, and blockchain.
- Saatchi & Saatchi’s chairman has been suspended after Read More »
Friday Wrap #178: Ice Bucket Challenge redux, sponsored Reddit posts, social network dissatisfaction
Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign Read More »
A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the University explains researchers in the School of Journalism point out that knowing how these sub-publics are reacting can help with more targeted messaging. Of course, there’s no reason to limit the findings of the study to crisis situations.
I thought a category dedicated to Pokémon Go would be one-and-done but alas, the smartphone game continues to produce stories with direct relevance for communicators. The special category is back in this edition of the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with Read More »
An AdvertisingAge article this week (which I’m including in tomorrow’s Friday Wrap) discusses the use of Virtual Reality in auto marketing. It’s a “Sleeping Giant,” according to E.J. Schultz. So I took a look, and also donned my VR headset to look at United Airlines’ use of VR to give travellers a sneak peak at the new Polaris business class cabin for Boeing 777s.