FIR #164: Flummoxed by Cyberflashing

For Immediate Release

Cross-posted from the FIR Podcast Network.

In the November episode of “The Hobson & Holtz Report,” Neville Hobson and Shel Holtz reviewed these stories:

  • British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were
  • With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers
  • By 2022, most of the skills required for employability will be soft skills
  • The length of YouTube videos people will watch on their phones continues to increase
  • Gen Z uses text and chat more than any other generation, but how do they feel about new… Read More »

FIR #163: Not A News Anchor But An Incredible Facsimile

For Immediate Release

Cross-posted from the FIR Podcast Network.

On this week’s episode of “For Immediate Release,” host Shel Holtz reports on the following stories:

  • A lot is changing at Google in the wake of 20,000 employees walking out, but not enough to satisfy the walkout organizers
  • Social media is putting CEOs under increased scrutiny
  • Helping you create better Stories is a million-dollar industry
  • In China, an Artifical Intelligence news anchor is standing by to read news 24/7
  • A chain of newsletters in the U.S. Southeast is showing how to attract younger readers
  • Voice texting has become a thing, but some people absolutely hate it
  • Read More »

FIR #162: A Paucity of Social CEOs

For Immediate Release

Cross-posted from the FIR Podcast Network.

All Things IC’s Rachel Miller shares her perspectives on a damning Wall Street Journal report that contradicts years of glowing reviews for Netflix’s corporate culture. Also in this week’s episode:

  • Can marketing maintain human connections while scaling up in social media?
  • Mark Zuckerberg told analysts sharing is shifting away from the Facebook news feed to messaging apps and Stories
  • A year after doubling its character count, Twitter finds tweets are getting shorter
  • Fewer and fewer CEOs are maintaining a social media presence
  • Google.org is looking to nonprofits to innovate ideas… Read More »

FIR #161: Spooky, Dark Social

For Immediate Release

Cross-posted from the FIR Podcast Network.

In this week’s episode, Trust Insights co-founder Christopher S. Penn joins host Shel Holtz to talk about Dark Social and how communicators can take advantage of it. Also in this week’s show:

  • IABC is missing in action in a coalition of 43 organizations calling for an investigation into the murder of journalist Jamal Khashoggi
  • It’s possible (and necessary) to build and maintain customer trust when using Artificial Intelligence
  • Podcasting is evolving into a different way to tell a journalistic story—and journalists are figuring out how to do it
  • SoundCloud lets you share audio in your… Read More »

FIR #160: Mmm Mmm Uh-Oh

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson and Shel Holtz got together for the monthly “Hobson & Holtz Report” to talk about…

  • The change management implications of Artificial Intelligence
  • The content management tactics being employed by critics of organizations
  • The rise of drone journalism
  • A study that found social sentiment analysis doesn’t line up with what your customers really think
  • What to expect from Facebook’s new head of communications, former UK Deputy Minister Nick Clegg
  • The wariness consumers have of social media chatbots

Dan York’s Tech Report covers what’s new in Gutenberg, Twitter Moments,… Read More »

A New Model for Employee Communication, Part 18: Organizational Integrity

Organizational Integrity

This is the latest installment in a series of posts exploring a new model of employee communication, designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model


The series:
Part 1: Introduction Part 10: Values
Part 2: Overview Part 11: Practices
Part 3: Alignment Part 12: People
Part 4: Listening Part 13: People
Part 5: Consultation Part 14: Engagement
Part 6: Branding Part 15: The Strategic Narrative
Part 7: Channels Part 16: Engaging Managers
Part 8: Culture Part 17: Employee Voice
Part 9: Vision/Mission

The four overlapping circles at… Read More »

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