The Hobson & Holtz Report #818: Do we really have to take emoji seriously?

The Hobson & Holtz Report

Intro: New FIR Podcast Network show: The Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such… Read More »

Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

Friday Wrap #163
Wrapped Peanuts characters photo courtesy of Sarah Joy
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been… Read More »

Who will be first with Virtual Reality B-roll?

Google CardboardWhich company or agency will be the first to include Virtual Reality files as part of a PR pitch?

Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery (including B-roll) or an image gallery.

In a couple years, it’s likely we’ll add Virtual Reality (VR) to the list of assets that will increase the odds of a successful pitch. The idea of producing VR B-roll may induce guffaws and eye-rolls today, but marketers and… Read More »

The Hobson & Holtz Report #817: Sarcasm poses a challenge in sentiment analysis

The Hobson & Holtz ReportQuick News:Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and… Read More »

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Friday Wrap #162
Flickr photo courtesy of Dave
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

US Army press release rolls virtual eyes at paranoid conspiracy theorists—Jade Helm is a US Army exercise covering… Read More »

There is no easy path to brand citizenship, but it’s still a path worth taking

Brand Citizenship: Perils and Payoffs

Warning: Long post follows

The roster of companies taking positions and undertaking initiatives that go well beyond the comfortable mediocrity of Corporate Social Responsibility (CSR) is impressive.

Influencing public policy is nothing new for businesses—it has been the work of lobbyists since they first began plying their craft during the Ulysses S. Grant administration. (Grant, in fact, invented the word when he saw the usual cadre of influence-peddlers waiting for him in their usual place: the lobby of the Willard Hotel, which he passed through every day after work on the way to the bar.) This is different. Rather than pay… Read More »

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