Is “above the fold” design dead?

A newspaper in a rack displaying only the content above the foldConventional wisdom among designers led to most early websites contained in a horizontal rectangle that required no scrolling. Employing an old newspaper concept, designers resisted putting any content “below the fold,” or beyond the bottom of the visible browser window, since readers didn’t scroll. If you wanted your content to be seen, it needed to be above the fold.

There is a growing consensus that those days are over. The once-valid reasons for keeping content on a single screen and using hyperlinks to reveal deeper layers of content are no longer much of a concern.

There are still below-the-fold issues to keep in mind. Web… Read More »

Plague democratizes the infectious spread of information

An image shared on PlagueWhether Plague takes off or is relegated to the scrap heap of failed apps remains to be seen, but the idea is intriguing (if not downright revolutionary). At its core, Plague democratizes the process of determining what spreads through social media, and even what goes viral. The app bills itself as “an essentially different way to spread information.”

The idea is simple. You share something on the app—a video, a photo, an animated GIF, a link, your own thoughts—and it immediately “infects” the four people closest to you geographically who have downloaded and installed it. (You are automatically connected to all other Plague users as… Read More »

The Hobson & Holtz Report - Podcast #788: December 29, 2014

FIRNext week’s episode marks the start of our 11th year of FIR: would you like to contribute to the show?

Quick News: TripAdvisor fined in Italy for failing to prevent fake reviews, Coca-Cola dumps voicemail, Facebook finds that not all users want to review their year, Google and Microsoft join forces against Marriott’s wifi blocking hopes; Ragan promo;

News That Fits: Influencers are burned out on influencer marketing; Dan York’s Tech Report: Watching via Twitter as North Korea’s internet goes up and down, thoughts on; the arrival of ads where rates are based on time rather than impressions; the Media Monitoring Minute with… Read More »

An open letter to Marriott: I’m staying elsewhere as long as you want to block my WiFi hotspot

UPDATE: According to reports on January 15, Marriott has abandoned its effort to get the FCC to revise its rules to allow them to block guest WiFi, mainly due to public pressure.


Dear Marriott:

Your focus on the business traveler experience has made your hotels my first choice when I have to hit the road for work. However, your anti-consumer stance on WiFi has me rethinking that choice. In fact, all the business I’ve been giving Marriott over the years could well be going to Hyatt, which seems to your polar opposite.

You—with the assistance of your lobbying group, the American Hospitality & Lodging Association—have petitioned the… Read More »

Friday Wrap #133: Snapchat thrives after hack, Google vs. Marriott WiFi plans, Coke dumps voicemail

Friday Wrap #188
Flickr photo courtesy of Matt Reinbold
Here’s your post-Christmas Friday Wrap, my weekly collection of news, reports, and posts that are useful for communicators even though they may not have been at the top of the week’s headlines. I collect items I find interesting on my link blog and select stories for the Wrap and my podcast from there. You’re welcome to subscribe. I hope you all have a fantastic New Year!


Snapchat was unaffected by hack—There were plenty of headlines and a lot of online chatter when some 200,000 private photos were leaked from Snapchat. A lot of the discussion focused on Snapchat’s clueless response, which… Read More »

The customer has spoken: Every employee must be socially engaged

LinkedIn's list of the 25 most socially engaged companies
LinkedIn’s list of the most socially engaged companies
It doesn’t matter what industry you’re in or what position employees hold in your organizational hierarchy. It doesn’t matter if you’re a B2C company or B2B, or whether your workforce is younger or older. Employees in your organization will use collaborative media on the job. There’s not one damn thing you can do to stop it, so you might as well figure out how to turn it to your advantage.

Fortunately, regardless of industry or hierarchy or demographic, there’s a lot of advantage to be gained.

You will retain more customers

In virtually every call center, performance is measured… Read More »

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