Intro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer;
Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo;
News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research examines public perceptions of privacy and security in the post-Snowden era; the Media Read More »
With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014.
Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.”
Young believes the phrase ‘digital natural’ is a far more relevant and accurate way of describing people’s behaviours that transcend the Read More »
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Instant Timeline will provide a Twitter feed to visitors who aren’t logged in—Up until now, if you don’t have a Twitter account and haven’t followed anybody, there’s nothing to see in your stream. Instant Timeline will change that, displaying a feed of tweets that provide an overview of what’s happening. Twitter CEO Dick Costolo says that 500 million Read More »
Back to normal with Shel in California and Neville in the UK, both connected via a Skype call;
Quick News: Facebook bans “like our page” campaigns, consumers want more from the wearables market says PwC report, small businesses put their trust in reviews of vendors, Samaritans charity pulls “suicide watch” Radar app; Ragan promo;
News That Fits: Trust me, PR isn’t dead, says Stephen Waddington in a new call to action for PR professionals; Michael Netzley’s Asia Report: how Singapore’s human flesh search engines combat corrupt business practices; what’s driving the renaissance in podcasting, and should marketers jump on board?; the Read More »
Flickr photo of shrink-wrapped space shuttle Atlantis courtesy of Robert NeffWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
No more “like our page” campaigns for Facebook—One reason the total number of Facebook page-likes you’re earned is a terrible metric is that a lot of people who liked your page may well have done so in exchange for a coupon, not out of a sense of genuine affinity. That won’t be a Read More »
Intro: Some reflections on Shel’s visit to the UK, new FIR Interview coming with Philip Young about ‘digital naturals’, Neville on new London digital radio station Share Radio on November 4;
Quick News: Can About.me replace the business card?, Instagram’s video ads are now here; Ragan promo;
News That Fits: Sanofi fires its German-Canadian CEO for “being insufficiently French”; Dan York’s Tech Report: Episode 2 of ‘Dan York on Tech’
published, and more; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; why your content is being ignored and what to do about it; Read More »