Friday Wrap #162: April 1 prank goes bad, bots are the new apps, Periscope hits 200M broadcasts

Friday wrap #162The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Google’s April… Read More »

The next big communication thing is plain text

The Chatbots Are Coming

The next big organizational communication frontier could be plain text, with an occasional emoji thrown in.

Chatbots—or just bots—are the technology behind these text missives that may—and should—become part of any company’s communication toolkit. I have grown increasingly convinced that bots will become vitally important.

Bots aren’t new. Twitterbots have been around for almost as long as Twitter has. Now, bot developers are employing Artifical Intelligence so the bots can learn as they’re used. (One example, Microsoft’s Tay, learned racism, mysogyny, and anti-Semitism from users who decided it would be fun to prank it, leading… Read More »

FIR Podcast #28: The all ex-Dell episode

 

For Immediate Release

Cross-posted from the FIR Podcast Network

Today’s panel includes Liz Bullock, director of Digital and Paid Media at Rackspace, the managed cloud company, and former director of Social Media & Community at Dell; Cory Edwards, Director of the Social Media Center of Excellence at Adobe, and former Director of Social Media and Corporate Reputation at Dell; and Lionel Menchaca, director of corporate and strategy at W2O group, and communications consortium, and former chief blogger at Dell.

Our topics included…

  • A conversation about how the Dell experience has shaped the panel’s post-Dell careers
  • A recap of last week’s Adobe… Read More »

Friday Wrap #161: Chatbot goes bad, a new live-streaming app, Millennials love email, a VR surgery

Friday Wrap #161The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, subscribe to my weekly email newsletter.

News

Twitter was the… Read More »

The culture gap that’s killing engagement in your company right now

The 3 Silos That Organizations Must Tear Down

One of the most oft-cited cliches in the corporate world has to do with “breaking down silos.” I have never been shy about sharing my belief that silos serve a purpose: Tear them down and all the grain spills out. They just need better ventilation.

There are silos, however, that do need to be torn down, silos that are causing untold harm to organizations and their cultures. They can drive employee engagement levels lower and erode the customer experience. There are three such silos that, because of their insular natures, have resulted in a dramatic, dysfunctional disconnect. They are:

Let’s rethink our social media priorities

1:1 social media

The thousands of keynotes and other conference sessions, the billions of words penned for publications and blogs and posts, the videos and Slideshare decks and memes that all aim to illuminate us about the business-and-brand use of social media, they all share a common theme:

It’s all about the relationship.
It’s all about the conversation.

It seems that every curated newsletter I get includes studies showing brands are increasing their social media budgets. I wonder if all those dollars are being misspent. Do oh-so-clever tweets riding the coattails of whatever’s trending build relationships? Does a stream of product photos on… Read More »

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