FIR Interview: Jay Lauf, Publisher, Quartz magazine

In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices.

There is no print edition.

Quartz

In the eighteen months since the launch of Quartz - what it described as "a new type of publication in the new global economy for a new class of global business executive" - the digital magazine now reaches five million readers globally, according to publisher Jay Lauf, with 42 percent of this number outside the US, illustrating the strong international attraction of the magazine.

On the advertising front -… Read More »

Friday Wrap #94: New Twitter features, Google Glass class, marketers struggle with digital, and more

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

Twitter makes photos more social—Twitter has introduced two new mobile features designed to make photos on the platform more social, according to the Twitter blog. Taking a page from Facebook, Twitter has enabled tagging, letting you tag up to 10 people in an image without affecting your 140-character… Read More »

The Hobson & Holtz Report - Podcast #748: March 24, 2014

The Hobson and Holtz ReportIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to… Read More »

Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Jill Rowley’s dismissal could be a case of misguided adherence to 20th-century spokesperson policies

Jill RowleyJill Rowley says Oracle fired her for violating the company’s social media participation policy after she gave an interview to Advertising Age. The AdAge article from early last month offers a concise look at Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their jobs. According to Business Insider, she was transforming the team of more than 23,000 sales people.

According to Business Insider, Oracle hasn’t commented on Rowley’s dismissal. If the reason Rowley offers is accurate, though, it’s troubling on a number of levels. It’s not… Read More »

Going all in with Gmail

GmailAfter mulling over the pros and cons, I have taken the first steps to adopting GMail as my email client.

A little history for context:

When I started my own consulting practice in 1996, focused on helping companies communicate more effectively online, it was important to have my own domain for both email and a web presence. Eighteen years ago, most companies remained unconvinced of the need for a website and not everybody had adopted email. But since I was focused on the online dimensions of communication, it wasn’t optional.

Hosting sites were notoriously unreliable back then, so my friend Mike Vincenty built a server for me that… Read More »

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