(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press Read More »
SoundCloud‘s co-founder Eric Wahlforss sees his company as a social network, with its primary competitors Facebook and Twitter, two of the giants of today’s social web.
Its Wikipedia entry describes SoundCloud as an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. It was founded in 2008 and now has more than 20 million users worldwide, with membership growing by over 1.5 million every month.
Intro: No Shel live this week (we have contributions), Stephen Waddington joins Neville in a guest segment; Bob LeDrew’s FIR Book Review of Peter Shankman’s Nice Companies Finish First is up, review coming soon from Eric Schwartzman of Brian Solis’ What’s the Future of Business?; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud, coming on April 30; The B2B Huddle is on May 2 and keynote speeches will be FIR podcasts;
Quick News: Can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo;
Yahoo’s Mayer finally dishes on telecommuting policy
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she Read More »
The social media marketing and advertising world is abuzz today over the release and rapid withdrawal of a 60-second Internet-only spot for Hyundai. The commercial depicts a middle-aged man attempting to kill himself by running a hose from the exhaust pipe of his Hyndai through the window, the gap sealed with tape. In the end, he gives up because the car produces only water vapor and no CO2 emissions.