One door closes, another opens: Announcing my new FIR Podcast Network show

Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup.

Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of in our 10-plus years together, I’m most proud of providing listeners with a single resource… Read More »

Friday Wrap #168: A Facebook milestone, lower brand engagement, VR for B2B, cats on Periscope

Friday Wrap #168
Flickr photo of leftovers in a foil swan courtesy of Sean Freese

The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

One billion people access Facebook in a single day… Read More »

Pick a card, tell a story

StoryHow PitchDeck

 

Tell me a fact and I will learn.
Tell me a truth and I will believe.
But tell me a story and it will live in my heart forever
—Native American Proverb

We humans are storytelling creatures. We relate to our pasts and futures, to the world around us, to our fears, to our relationships, our beliefs, to everything in our lives through stories. When we sleep, we dream in stories.

Even in business, the way we talk about narratives isn’t all that different from a novelist framing the elements of a new book. A lot of companies invest in storytelling as a discipline. Companies from software companies to travel agencies, from mobile… Read More »

The Hobson & Holtz Report #822: The case against impressions as a digital metric

The Hobson & Holtz ReportIntro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad;… Read More »

Friday Wrap #167: Facebook tops Google for traffic, messaging apps dominate, the desktop lives

Friday Wrap 167
Flickr photo courtesy of Koka Sexton
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow.

News

Facebook drives more traffic to media sites than Google—For the second time Facebook… Read More »

The Hobson & Holtz Report #821: The pitfalls of product promotion on social media

The Hobson & Holtz ReportIntro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man… Read More »

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