FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis


Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare’s Facebook page after the hospital began treating an Ebola victim, Braud concluded, “Sometimes in a crisis, you may find that it is in your best interest to rely on conventional crisis… Read More »

The Hobson & Holtz Report - Podcast #769: August 18, 2014

The Hobson & Holtz ReportNew FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher;

Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst 18-34 year-olds in the US says comScore, embeds of… Read More »

Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email

Friday Wrap #114
Wikimedia Commons image couresty of Achim Raschka
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


Edelman is sorry for Robin Williams post—PR giant Edelman has issued a formal apology for a blog post by Lisa Kovitz, executive vice president of media relations strategy, in which the comedian’s death was deemed an “opportunity to engage in a national conversation.”… Read More »

FIR Live: Language Translation for Communicators

FIR Live: Language Translation for Communicators
Photo: (c) CanStock
Language translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Joining FIR co-host Shel Holtz to explore the various dimensions of language translation as a dimension of communications are…

  • Renato Beninatto, chief marketing officer for language translation company Moravia. He is the… Read More »

FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

OutbrainAmong the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.”

Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a list of recommended links at the end of stories appearing on sites like CNN, Mashable, and Slate. Outbrain… Read More »

The Hobson & Holtz Report - Podcast #768: August 11, 2014

The Hobson & Holtz ReportFIR Live on August 14 with a panel to address language translation; Outbrain interview on August 13;

Quick News: Why the demise of marks the end of the bedroom vlog, Pinterest introduces messaging via pins, up to 100 brands to go as P&G declutters, can we stop stressing about Facebook’s Messenger permissions?; Ragan promo;

News That Fits: Are you making the most out of Tumblr?; Michael Netzley’s Asia Report: is Beijing punishing foreign companies, how big brands are succeeding in WeChat, and more; Hans Kullin’s expose of Okay App and fake LinkedIn profiles; the Media Monitoring Minute with CustomScoop; listener comments in… Read More »

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