Friday Wrap #195: Breitbart’s boycott, a corporate memo ban, the rise of voice tech, and more

Friday Wrap #195I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.


Writing for Mobile—As part of a client project, I have been researching the living daylights out of best practices, empirical studies, and real-world experiences when it comes to writing for mobile devices (mainly smartphones). I’ll share what I’ve learned in a webinar scheduled for noon EST on December 14. Register

Excellence in New Communication Awards—If you have produced work that reflects innovation in the use of digital and social media, mobile media, collaborative… Read More »

Are your employee ambassadors equipped to deal with trolls?

Employee Ambassadors vs. Internet Trolls

Trolls are not a new problem, but their impact has soared in recent months. Much of the increase in troll activity corresponds to the normalization of the alt-right (aka racist/nationalist) movement that paralleled Donald Trump’s presidential campaign.

Reddit is feeling the heat. The collaborative news site heralded as “the front page of the Internet” and a bastion of “authentic conversations” has been overrun by nationalist trolls, according to high-ranking volunteer moderators interviewed by Gizmodo. Mashable called Reddit “a free speech-smashing, garbage-churning hell pit.”

Twitter has been working to muzzle racist trolls,… Read More »

FIR Podcast #63: A Discounted Christmas Lobster

For Immediate Release

Cross-posted from the FIR Podcast Network

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

  • The reputations of the S&P 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5
  • Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles
  • British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign
  • In a recent post, Brian Solis urged companies to go mobile-first
  • How should… Read More »

Friday Wrap #194: Anonymous blogging, cribbing Wikipedia, fake Google, marketing fear

Friday Wrap #194A very happy Thanksgiving weekend to my American readers! I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.


Anonymous blogging platform launches—Telegram—the popular privacy-focused messaging app that features robust encryption and self-destructing messages—has introduced a new blogging platform that lets people share stories anonymously without the need to register for an account. Dubbed Telegraph, the service is “the most lightweight blogging platform ever,” according to TNW. visit the site, add a title and your name (or… Read More »

Is your copy mobile-ready? Dec. 14 webinar will get you up to speed

Register: for the “Writing for Mobile” webinar
at noon EST on Wednesday, December 14


I was talking recently with a colleague about crafting content for mobile. “You don’t actually write for mobile,” he said. “You write for the web. People just read it when they find it on their smartphone.”

That’s a pretty common assumption. Just yesterday an item from Business to Community crossed my feed that noted, “Too many business owners think that all they have to do is convert their regular desktop site into a mobile-friendly one.”

It would be great if it were that easy. There is ample research, though, revealing dramatic differences… Read More »

FIR Podcast #62: A Real Episode About Fake News

For Immediate Release

Cross-posted from the FIR Podcast Network

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

  • “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
  • Fake news is more viral than real news.
  • Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
  • Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?
  • What is Facebook’s role and responsibility in addressing fake news that spreads on its site?
  • Mark Zuckerburg says he wants to banish… Read More »

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