Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Cigar Wrapper Chart for Friday Wrap #154Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you’re welcome to follow my link blog.

One quick announcement: Neville Hobson and I have launched a new website for the FIR Podcast Network, which we aim to make the premiere place for PR, marketing, and organizational communication-themed podcasts. I’d be thrilled if you’d visit and let me know what you think. The new site is at

Oh, one more thing: My… Read More »

A new home and a new look for the FIR Podcast Network

The new FIR Podcast Network home pageWhen we introduced For Immediate Release on January 5, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing.

When we started, we just needed a website for show notes and a home for our audio files.

Ten years later, we’re still here, with exactly the same website we started with. While our website hasn’t changed, though, everything else has. FIR is evolving into a podcast network, already home to The Hobson & Holtz Report along with the five podcasts we have spun off: Interviews, Book… Read More »

The Hobson & Holtz Report #808: How digital leaders outperform their peers

The Hobson & Holtz ReportIntro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog;… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.


You know that social media policy you rolled out?… Read More »

Why advertising should remain a key part of your communications mix

Advertising Lives!

Advertising is dead.

It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the research that reveals people increasingly make purchase decisions based on reviews and recommendations—often delivered via social media—and it’s easy to believe that advertising’s days are over.

You would be wrong. Advertising is alive and well.

Read More »

The Hobson & Holtz Report - Podcast #807: May 11, 2015

FIRIntro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR… Read More »

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