I was halfway through my four-year tenure at Mattel, Inc. Bad times were on the horizon. Soon, the company’s finances would suffer and leadership would implement cost-cutting measures, including a crippling experience with McKinsey & Company’s dreaded Overhead Value Analysis. But for now, budgets were still untouched and the Employee Communications Department cranked out a monthly newspaper for all employees and a quarterly magazine for employees, shareholders, partners, and other important audiences.
The magazine, which I established soon after starting at Mattel in 1996, was called Windows. The name Read More »
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.
Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the geolocation app. Read more
That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”
While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign become that there’s now a Tumblr blog dedicated to the concept. Tell Us Your Read More »
Collaborate/London workshop with Igloo Software on April 16;
Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop;
News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and more; if leaders don’t use the internal social network, nobody will; listener comments in audio and in the Read More »
Flickr photo courtesy of Gage SkidmoreThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap estories in my link blog, which you’re welcome to follow.
About those teens fleeing Facebook…—Facebook continues to be the number-one social network among teens, according to new research from the Pew Research Center. Seventy-one percent of all teens Read More »
You can’t talk about podcasting these days without someone bringing Serial into the conversation. The first season of the 12-episode true crime series was downloaded 68 million times as of early February, according to a CBS News report.
The podcast, featuring host Sarah Koenig’s distinct narration, has become a cultural touchstone, parodied on Saturday Night Live; brands of all kinds have tried riding Serial’s coattails, from Best Buy (one of its retail outlets figures prominently in the story, though its tweet was criticized and the electronics chain wound up apologlzing for it) to Sesame Street.