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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Marrying RSS and social networking

One of the key benefits of RSS is the ability to get all the content in which you might be interested delivered to a single aggregator. Rather than visit 200 Web sites every day, you visit your single aggregator which has collected items from those 200 sites. I use FeedDemon, and I’m happy with it. But I still spend a lot of time dismissing stories the news reader has captured about which I just don’t care.

An article in the February issue of Technology Review introduces a new Web-based aggregator from San Francisco-based Rojo (pronounced like “mojo”) that adds a twist to the concept.

...in addition to RSS feeds, Rojo includes a social networking element. in enabling users to draw on the insights of friends, family, colleagues, and others in their social networks, Rojo departs from most of the competition. Rojo users can invite others to sign up for Rojo accounts; those accounts are linked, much like the accounts on the popular website Friendster. Rojo users can see what RSS feeds the members of their networks are reading and which stories they are flagging.

Now you’re talking. If I could invite a network of peers from the communication profession, I’d have access to the items they think are important; they’d have access to those that I’m reading. Imagine how much easier that would make it to find items relevant to our interests.

Right now, Rojo is available by invitation only, but you can sign up to be notified when the site will be opened to the public.

 

01/27/05 | 0 Comments | Marrying RSS and social networking

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