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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Listening to the “social customer”

According to many of the bloggers I read every day, blogs are the future of public relations. Christopher Calfi—chairman and CEO of Cerdado, Inc.—thinks they’re just the first salvo in a new era of the “social customer.” Writing in CRMGuru, Calfi says wikis and social networks provide even greater opportunities for companies to “break down the walls between companies and their customers, enabling the creation of communities and resulting in significant benefits to all involved. By listening to the social customer, companies have the opportunity to create the tightest relationships between vendor and customer we have seen since the days of the corner store.”

Calfi offers an example of a wiki from Microsoft as a forum for the social customers:

f you’ve ever wanted to tell Bill Gates, his minions and the rest of the world what you really think of Microsoft, your chance is on the Channel9 developer site, set up by five Microsoft employees “who want a new level of communication between Microsoft and developers.” According to the site, the five employees created it because “we believe that we will all benefit from a little dialog these days.” They said that they wanted to “move beyond the newsgroup, the blog and the press release to talk with each other, human to human.”

Moving beyond the blog, eh? Now there’s a concept to which we might want to pay attention!

12/22/04 | 0 Comments | Listening to the “social customer”

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